Max Engel3 Product DevelopmentTrends to WatchJanuary 20131
Topics Covered    - About Me    - Introduction    - Discussion of Key Trends    - Implications2
About Me3
About Me   A Bit About Myself   Max Engel, Product MacGyver   4
About Me   5
About Me       Brickd.com   8BitKid.com       MaxEngel.com           (Lego)   (nerdy things)   (work and personal)   6
Introduction7
Introduction    Where We Are    What is Driving the Evolution of Online Storytelling    8
Introduction  Online Narratives Have  Changed  • Stories are being told in different ways  • Content is more readily avail...
Introduction  A “Story” is Now Much  More  • The story only begins when the publish    button is pressed  • The line betwe...
Introduction    Product Trends of 2013    3 Key Driver of Innovation    11
Introduction                   3 Trends are Shaping Product                           Development               Mobile    ...
Discussion of Key Trends13
Discussion of Key Trends    Mobile    How smartphones are reshaping how we build    14
Discussion of Key Trends  The Needs of Mobile Users  are Different  • Value in designing “mobile-first”  • Users enjoy “sn...
Discussion of Key Trends  Responsive Design  • One site across all screen sizes  • Often HTML5 sites leveraging CSS3 to   ...
Discussion of Key Trends  Native App vs. Web App  • Native apps help drive engagement via    push notifications and can le...
Discussion of Key Trends    Data    Information is abundant and freely flowing    18
Discussion of Key Trends  Going Beyond Analytics  • Now the challenge is not getting    the data, but instead figuring out...
Discussion of Key Trends  Open Platforms and API’s  • Data can become a commodity    that innovative experiences are    bu...
Discussion of Key Trends                            Personalization            Pandora                EchoNest            ...
Discussion of Key Trends    Social    Moving from feature to foundation    22
Discussion of Key Trends  Building on Social  • While social used to be a feature    bolted onto sites, it is now    enabl...
Discussion of Key Trends  Distribution  • Content no longer lives in a silo, and    users may not interact with your    co...
Implications25
Implications               While these 3 trends are going to               catalyze product innovation in the             ...
Implications         Mobile is amazing, but…         • Monetization is still immature         • Users still love big exper...
Implications         Data lets me do great things, except         it…         • Doesn’t lead to serendipity         • Emph...
Implications         Users demand social products, and         yet…         • Authority still matters         • They often...
Implications                       Conclusion:          trends are great, but being trendy isn’t    30
Thanks!31
My info:     email:     max@maxengel.com     twitter: @8bitkid     web: maxengel.com32
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3 Product Trends to Watch in 2013

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3 Product Trends to Watch in 2013

  1. 1. Max Engel3 Product DevelopmentTrends to WatchJanuary 20131
  2. 2. Topics Covered - About Me - Introduction - Discussion of Key Trends - Implications2
  3. 3. About Me3
  4. 4. About Me A Bit About Myself Max Engel, Product MacGyver 4
  5. 5. About Me 5
  6. 6. About Me Brickd.com 8BitKid.com MaxEngel.com (Lego) (nerdy things) (work and personal) 6
  7. 7. Introduction7
  8. 8. Introduction Where We Are What is Driving the Evolution of Online Storytelling 8
  9. 9. Introduction Online Narratives Have Changed • Stories are being told in different ways • Content is more readily available • News is being commoditized Circa iPhone app 9
  10. 10. Introduction A “Story” is Now Much More • The story only begins when the publish button is pressed • The line between content creator and contributor is being blurred • Users want to participate and be engaged Forbes’ new article page 10
  11. 11. Introduction Product Trends of 2013 3 Key Driver of Innovation 11
  12. 12. Introduction 3 Trends are Shaping Product Development Mobile Data Social 12
  13. 13. Discussion of Key Trends13
  14. 14. Discussion of Key Trends Mobile How smartphones are reshaping how we build 14
  15. 15. Discussion of Key Trends The Needs of Mobile Users are Different • Value in designing “mobile-first” • Users enjoy “snackable” content • Content needs to be optimized for on- the-go consumption Pocket iPhone App 15
  16. 16. Discussion of Key Trends Responsive Design • One site across all screen sizes • Often HTML5 sites leveraging CSS3 to perform media queries to make content adapt to the screen it is on • Ensures parity across platforms and a consistent experience Sasquatch Music Festival Site 16
  17. 17. Discussion of Key Trends Native App vs. Web App • Native apps help drive engagement via push notifications and can leverage device API’s for speed and functionality • HTML5 web apps help fight fragmentation • It is important to choose the right technology based on the problem being solved Grooveshark HTML5 app 17
  18. 18. Discussion of Key Trends Data Information is abundant and freely flowing 18
  19. 19. Discussion of Key Trends Going Beyond Analytics • Now the challenge is not getting the data, but instead figuring out how to make it actionable • Real-time testing means content can be optimized on-the-fly to drive core KPI’s • User intent can be better understood USA Today Uses Real-time Headline A/B Testing 19
  20. 20. Discussion of Key Trends Open Platforms and API’s • Data can become a commodity that innovative experiences are built on top of • Structured data projects like Facebook’s Open Graph give semantic meaning to online engagement SoundCloud Developer Hub 20
  21. 21. Discussion of Key Trends Personalization Pandora EchoNest Spotify (recommendatio (recommendatio (music-driven n as a product) n as a service) content recommendation) Recommendations can be custom-tailored based on data analysis 21
  22. 22. Discussion of Key Trends Social Moving from feature to foundation 22
  23. 23. Discussion of Key Trends Building on Social • While social used to be a feature bolted onto sites, it is now enabling sites that couldn’t have existed before • Users need to be a part of the content creation process • Curation helps the best user- generated content filter up Rap Genius 23
  24. 24. Discussion of Key Trends Distribution • Content no longer lives in a silo, and users may not interact with your content or brand inside of your walls • Social media referrals means that every page needs to be a landing page • The lines between writers, contributors, and readers will continue to blur Soundtracking’s Twitter Cards implementation 24
  25. 25. Implications25
  26. 26. Implications While these 3 trends are going to catalyze product innovation in the coming year, it is also important to recognize their pitfalls 26
  27. 27. Implications Mobile is amazing, but… • Monetization is still immature • Users still love big experiences on big screens • Certain interactions are better suited for unique designs So maybe I should… • Be mobile first, web second • Create content that bridges platforms seamlessly • Consider when a responsive design might lead to bad user experience 27
  28. 28. Implications Data lets me do great things, except it… • Doesn’t lead to serendipity • Emphasizes quantitative analysis of qualitative evaluations So it might be better to… • Be data-informed, instead of data-driven • Remember that A/B testing can’t create new ideas 28
  29. 29. Implications Users demand social products, and yet… • Authority still matters • They often create a low social signal-to-noise ratio So it might be better to… • Not discount the importance of curation • Never forget the power of an editor 29
  30. 30. Implications Conclusion: trends are great, but being trendy isn’t 30
  31. 31. Thanks!31
  32. 32. My info: email: max@maxengel.com twitter: @8bitkid web: maxengel.com32

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