1M downloads in a month for your iOS or Android apps - Casual Connect Indie talk

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1M downloads in a month for your iOS or Android apps - Casual Connect Indie talk

  1. 1. 1 million downloads in a month tips for indies simon@frenzoo.com
  2. 2. Top 6 hangover remedies1. Prostaglandin inhibitors2. Tolfenamic acid3. Vitamin B64. Chlormethiazole5. Pedialyte6. Hair of the Dog (alcohol) Source: Wikipedia 2
  3. 3. Poll 3
  4. 4. Who’s this talk for?Those with a:• Small team• Small budget• Small base• Who don’t “have a friend” at Apple• BUT, do have a GREAT game in development… 4
  5. 5. A bit about usMe Girl™ - 3d games for womenHow we started• Small team• In Hong Kong• Our first game• Little funding 5
  6. 6. Poll Design & Development 6
  7. 7. Pick your niche• Can you name any of the angry birds clones?• Be unique. Be early. Bullet hell MMO 3d fashion Social music quiz 7
  8. 8. Inject personality & brand 8
  9. 9. Have a unique hook “Barbie for the iPad Age” 9
  10. 10. Maximize IRL word of mouthHO (don’t forget audio) 10
  11. 11. Maximize social sharing 11
  12. 12. Poll Launch Preparation 12
  13. 13. Beta on Android• Get early user feedback• Fast iteration cycles• Account & app flexibility• Benchmark retention & monetization• “Protect” your commercial launch 13
  14. 14. A/B test• Tune major parameters• DIY or use 3rd party (Swrve etc)• Get your game in best shape possible before launchDon’t rush & “accept” statistically insignificant results 14
  15. 15. Publisher deal (if possible)Good:• Advances• Minimum guarantees• Marketing credits• Guaranteed minimum spend• Acceptable level of lock inAnd/Or the social platforms 15
  16. 16. Invest in a trailer • $180 • Ready in 3 days 16
  17. 17. Invest in screenshots 17
  18. 18. Maximize your category choices• Look at where the heavy spenders are• Look at where the relative competition is• Keep on top of the changes (eg iOS6) Ratio top grossing vs top free composition 18
  19. 19. A/B test your app icon 19
  20. 20. A/B test name & descriptions• SEO, can use keyword tools (web/mobile)• 10% better conversion rate could mean much faster growth rate 20
  21. 21. Translate what you can• Lots of online fast & cheap translation service 21
  22. 22. Poll Launch and live ops 22
  23. 23. Consider pricing strategy Could be multiple times to get limited time window Important - Take care of your customers 23
  24. 24. Free App A Day sites• Potentially useful but track their impact• Negotiate• Some will do it for free if it’s interesting enough• Ask lots of questions – does their audience match yours?• Apply the “dodgy” filter 24
  25. 25. Look for low hanging fruit Effect of subcategory ranking on downloads 25
  26. 26. Band together with friendsfor cross promotion• Chartboost• WaveX• Applifier• AppFlood• etc 26
  27. 27. Be nimble for new optionsAmazon IAP Facebook LINE Apps Windows 8 Next? 27
  28. 28. Don’t ignore other app stores• DIY or• Work with aggregators if you don’t have time http://wipconnector.com/appstores 28
  29. 29. Have 6 weeks of updatesprepared in advance• You’ll be busy with other stuff 29
  30. 30. Do the social media thing…• Not just facebook & twitter• Blogging, forums, youtube, pinterest etc• Give the community a kickstart• SEOify everything• Perfect for interns :) 30
  31. 31. Summary• Be unique• Stay up to date• Find low hanging fruit Once you’re off the ground, build on it 31
  32. 32. Thanks! Any questions? simon@frenzoo.com @simonhkBlog: IteratingFun.com 32

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