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Age of Context
               Storm’s
               Coming




 Big 3 Conference
   Aug. 9, 2012
Conversation Age
• 2005-2012
• Disruption
• Normalizing
Storm’s
Coming
5 Forces of Context
•   Mature SM
•   Web of all things
•   Mobile/wearable
•   Big Data
•   Digital mapping
Business Changes
• Humanized technology
• Predictive behavior
• Extremely personal
Wearables
•   Freaky factor [Steve Mann]
•   Hands-free
•   Augmented Reality
•   Knows where & what
Marketing Changes
•   Intention
•   Everyone is media
•   Smart notifications
•   Mass-micro media
Takeaways
Takeaways
•   Start of journey
•   Follow social’s path
•   Think ultra-personal
•   Use the 5 Forces


                           9
Shel Israel
shelisrael1@gmail.com
Social Media: ShelIsrael
Forbes: The Social Beat

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Age of Context

Editor's Notes

  1. Customer Intelligence results Better products & services Improved loyalty Increased profits Makes managers heroes