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Age of Context
- 4. 5 Forces of Context
• Mature SM
• Web of all things
• Mobile/wearable
• Big Data
• Digital mapping
- 6. Wearables
• Freaky factor [Steve Mann]
• Hands-free
• Augmented Reality
• Knows where & what
- 9. Takeaways
• Start of journey
• Follow social’s path
• Think ultra-personal
• Use the 5 Forces
9
Editor's Notes
- Customer Intelligence results Better products & services Improved loyalty Increased profits Makes managers heroes