Game Changer: Mobility, Games and Gamification for the Communications Profession
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My presentation at the 2012 IABC World Conference in Chicago, June 26. This is a Slidecast presentation, so you can view it like a typical Slideshare deck or click the PLAY button and let it run itself with the audio recording of my talk synced up with the slides.
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Game Changer: Mobility, Games and Gamification for the Communications Profession
- 1. Game Changer: Mobility, Games & Gamification Shel Holtz, ABC @shelholtz #IABC12
- 3. Participants cast their votes using mobile devices via PollEverywhere.com
- 23. The Law of Mobility (Russ McGuire) The value of any product or service increases with its mobility
- 24. Assumption: To use a product or service, you access it from a fixed location.
- 25. Mobile alters the conditions under which products and services can be used
- 27. Participants cast their votes using mobile devices via PollEverywhere.com
- 28. The Second Screen Why not in business?
- 29. Video excerpt from season finale of TV series “Touch” demonstrated Augmented Reality in a default AT&T app, “AirGraffiti”
- 30. Layar Augmented Reality video from this presentation can be found here: http://www.youtube.com/watch?feature=player_embedded&v=wi80g9WJvmw
- 31. A video similar to the one used in the presentation is available here: http://www.youtube.com/watch?v=q88Lt1lYuK0
- 33. Emart “Shadow QR Code” campaign video from the presentation: http://www.youtube.com/watch?v=1N6EdgN3FUU
- 34. THE COMMUNICATION CHANNEL OF THE FUTURE
- 41. Implications • Policies • Training • Education • Content • Context
- 43. #WakeUpPics
- 45. 61% of surveyed CEOs, CFOs and other senior executives say they take daily game breaks at work
- 46. Reality • The worst game ever – Purpose is unclear – Not motivated to keep plugging away – Individual goals are uncertain – Feedback infrequent, missing and/or confusing – Lack of control -- Jane McGonigal
- 47. What Makes it a Game? • Voluntary • A goal • Restrictions (rules) • Voluntary obstacles • Feedback system • Video games = network effect
- 48. Why Do We Play? • Intrinsic rewards – Daniel Pink says… • Autonomy (self-direction) • Mastery (get better at something that matters) • Purpose (be part of something larger than ourselves)
- 49. Why Do We Play? • Intrinsic rewards – Jane McGonigal says… • Satisfying work • The experience or hope of being successful • Social connection • Purpose
- 50. Still confused? Extrinsic Intrinsic I get paid but the project never launches
- 51. Do They Work? • Employees trained on video games… – Learned more factual information – Attained higher skill levels – Retained information longer …than workers learning the traditional way
- 52. Gamification • Incorporating game dynamics into non-game situations • Gartner: By 2014, 70% of large companies will use it • Workplace trends: – Points – Badging (e.g., LiveOps call centers) – Leaderboards – Peer recognition
- 57. Your Next Steps Mobile technology audit Join the team Instigate if necessary Mobile communication audit Game/gamification pilot Easy stuff: Just do it Everything else: Develop strategy, plan Encourage technology populism
- 58. Phone: 415.881.7430 Shel Holtz, ABC Twitter: @shelholtz Email: shel@holtz.com Web: holtz.com Blog: blog.holtz.com Podcast: www.forimmediaterelease.biz Link blog: linksfromshel.tumblr.com Video blog: shelholtz.com Skype: shelholtz Pinterest: pinterest.com/shelholtz Facebook: facebook.com/shel.holtz LinkedIn: linkedin.com/shelholtz Copyright applies to this document – some rights reserved. This work is licensed under a Creative Commons Attribution-non commercial-share alike 3.0 license http://creativecommons.org/licenses/by-nc-sa/3.0
Editor's Notes
- Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/NDk2ODc0MTM5If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
- Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/LTM2MzM0MDcxNgIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
- Tablets account for 1-3% of total magazine circulation
- BYOD policies need to address vacation time. (KNOCK: NEED TO BARGE IN ON TASK FORCES)
- 1 in 10 tablet users watches videos daily; 3x more likely to watch video than phone users
- NH Hotels #WakeUpPics