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Game Changer: Mobility, Games and Gamification for the Communications Profession
 

Game Changer: Mobility, Games and Gamification for the Communications Profession

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My presentation at the 2012 IABC World Conference in Chicago, June 26. This is a Slidecast presentation, so you can view it like a typical Slideshare deck or click the PLAY button and let it run ...

My presentation at the 2012 IABC World Conference in Chicago, June 26. This is a Slidecast presentation, so you can view it like a typical Slideshare deck or click the PLAY button and let it run itself with the audio recording of my talk synced up with the slides.

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  • Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/NDk2ODc0MTM5If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/LTM2MzM0MDcxNgIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • Tablets account for 1-3% of total magazine circulation
  • BYOD policies need to address vacation time. (KNOCK: NEED TO BARGE IN ON TASK FORCES)
  • 1 in 10 tablet users watches videos daily; 3x more likely to watch video than phone users
  • NH Hotels #WakeUpPics

Game Changer: Mobility, Games and Gamification for the Communications Profession Game Changer: Mobility, Games and Gamification for the Communications Profession Presentation Transcript

  • Game Changer: Mobility, Games & Gamification Shel Holtz, ABC @shelholtz #IABC12
  • Participants cast their votes using mobile devices via PollEverywhere.com
  • Source: Forrester Research
  • Source: Forrester Research
  • The Law of Mobility (Russ McGuire) The value of anyproduct or service increases with its mobility
  • Assumption: To use a product or service, you access it from a fixed location.
  • Mobile alters the conditions under whichproducts and services can be used
  • Participants cast their votes using mobile devices via PollEverywhere.com
  • TheSecondScreen Why not in business?
  • Video excerpt from season finale of TV series “Touch” demonstrated Augmented Reality in a default AT&T app, “AirGraffiti”
  • Layar Augmented Reality video from this presentation can be found here:http://www.youtube.com/watch?feature=player_embedded&v=wi80g9WJvmw
  • A video similar to the one used in the presentation is available here: http://www.youtube.com/watch?v=q88Lt1lYuK0
  • Emart “Shadow QR Code” campaign video from the presentation: http://www.youtube.com/watch?v=1N6EdgN3FUU
  • THE COMMUNICATION CHANNEL OF THE FUTURE
  • Implications• Policies• Training• Education• Content• Context
  • VideosTextImagesGames & gamification
  • #WakeUpPics
  • 61% of surveyed CEOs, CFOs and other senior executives say they takedaily game breaks at work
  • Reality• The worst game ever – Purpose is unclear – Not motivated to keep plugging away – Individual goals are uncertain – Feedback infrequent, missing and/or confusing – Lack of control -- Jane McGonigal
  • What Makes it a Game?• Voluntary• A goal• Restrictions (rules)• Voluntary obstacles• Feedback system• Video games = network effect
  • Why Do We Play?• Intrinsic rewards – Daniel Pink says… • Autonomy (self-direction) • Mastery (get better at something that matters) • Purpose (be part of something larger than ourselves)
  • Why Do We Play?• Intrinsic rewards – Jane McGonigal says… • Satisfying work • The experience or hope of being successful • Social connection • Purpose
  • Still confused? Extrinsic IntrinsicI get paid but the project never launches
  • Do They Work?• Employees trained on video games… – Learned more factual information – Attained higher skill levels – Retained information longer …than workers learning the traditional way
  • Gamification• Incorporating game dynamics into non-game situations• Gartner: By 2014, 70% of large companies will use it• Workplace trends: – Points – Badging (e.g., LiveOps call centers) – Leaderboards – Peer recognition
  • Your Next StepsMobile technology audit Join the team Instigate if necessaryMobile communication auditGame/gamification pilotEasy stuff: Just do itEverything else: Develop strategy, planEncourage technology populism
  • Phone: 415.881.7430 Shel Holtz, ABCTwitter: @shelholtzEmail: shel@holtz.comWeb: holtz.comBlog: blog.holtz.comPodcast: www.forimmediaterelease.bizLink blog: linksfromshel.tumblr.comVideo blog: shelholtz.comSkype: shelholtzPinterest: pinterest.com/shelholtzFacebook: facebook.com/shel.holtzLinkedIn: linkedin.com/shelholtz Copyright applies to this document – some rights reserved. This work is licensed under a Creative Commons Attribution-non commercial-share alike 3.0 license http://creativecommons.org/licenses/by-nc-sa/3.0