Game Changer: Mobility, Games and Gamification for the Communications Profession

Game Changer: Mobility, Games & Gamification Shel Holtz, ABC @shelholtz #IABC12

Participants cast their votes using mobile devices via PollEverywhere.com

Source: Forrester Research

The Law of Mobility (Russ McGuire) The value of anyproduct or service increases with its mobility

Assumption: To use a product or service, you access it from a fixed location.

Mobile alters the conditions under whichproducts and services can be used

Participants cast their votes using mobile devices via PollEverywhere.com

TheSecondScreen Why not in business?

Video excerpt from season finale of TV series “Touch” demonstrated Augmented Reality in a default AT&T app, “AirGraffiti”

Layar Augmented Reality video from this presentation can be found here:http://www.youtube.com/watch?feature=player_embedded&v=wi80g9WJvmw

A video similar to the one used in the presentation is available here: http://www.youtube.com/watch?v=q88Lt1lYuK0

Emart “Shadow QR Code” campaign video from the presentation: http://www.youtube.com/watch?v=1N6EdgN3FUU

THE COMMUNICATION CHANNEL OF THE FUTURE

Implications• Policies• Training• Education• Content• Context

VideosTextImagesGames & gamification

#WakeUpPics

61% of surveyed CEOs, CFOs and other senior executives say they takedaily game breaks at work

Reality• The worst game ever – Purpose is unclear – Not motivated to keep plugging away – Individual goals are uncertain – Feedback infrequent, missing and/or confusing – Lack of control -- Jane McGonigal

What Makes it a Game?• Voluntary• A goal• Restrictions (rules)• Voluntary obstacles• Feedback system• Video games = network effect

Why Do We Play?• Intrinsic rewards – Daniel Pink says… • Autonomy (self-direction) • Mastery (get better at something that matters) • Purpose (be part of something larger than ourselves)

Why Do We Play?• Intrinsic rewards – Jane McGonigal says… • Satisfying work • The experience or hope of being successful • Social connection • Purpose

Still confused? Extrinsic IntrinsicI get paid but the project never launches

Do They Work?• Employees trained on video games… – Learned more factual information – Attained higher skill levels – Retained information longer …than workers learning the traditional way

Gamification• Incorporating game dynamics into non-game situations• Gartner: By 2014, 70% of large companies will use it• Workplace trends: – Points – Badging (e.g., LiveOps call centers) – Leaderboards – Peer recognition

Your Next StepsMobile technology audit Join the team Instigate if necessaryMobile communication auditGame/gamification pilotEasy stuff: Just do itEverything else: Develop strategy, planEncourage technology populism

Phone: 415.881.7430 Shel Holtz, ABCTwitter: @shelholtzEmail: shel@holtz.comWeb: holtz.comBlog: blog.holtz.comPodcast: www.forimmediaterelease.bizLink blog: linksfromshel.tumblr.comVideo blog: shelholtz.comSkype: shelholtzPinterest: pinterest.com/shelholtzFacebook: facebook.com/shel.holtzLinkedIn: linkedin.com/shelholtz Copyright applies to this document – some rights reserved. This work is licensed under a Creative Commons Attribution-non commercial-share alike 3.0 license http://creativecommons.org/licenses/by-nc-sa/3.0

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Game Changer: Mobility, Games and Gamification for the Communications Profession

by Shel Holtz on Jun 28, 2012

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Game Changer: Mobility, Games and Gamification for the Communications Profession Webinar Transcript