Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Game Changer:  Mobility, Games  & Gamification   Shel Holtz, ABC     @shelholtz      #IABC12
Participants cast their votes using mobile devices via PollEverywhere.com
Source: Forrester Research
Source: Forrester Research
The Law of Mobility        (Russ McGuire) The value of anyproduct or service    increases with its mobility
Assumption: To use a product or service, you access it from a fixed location.
Mobile alters the conditions     under whichproducts and services     can be used
Participants cast their votes using mobile devices via PollEverywhere.com
TheSecondScreen     Why not in business?
Video excerpt from season finale of TV series “Touch” demonstrated Augmented Reality                         in a default ...
Layar Augmented Reality video from this presentation can be found here:http://www.youtube.com/watch?feature=player_embedde...
A video similar to the one used in the presentation                  is available here: http://www.youtube.com/watch?v=q88...
Emart “Shadow QR Code” campaign video from the presentation:       http://www.youtube.com/watch?v=1N6EdgN3FUU
THE COMMUNICATION CHANNEL      OF THE FUTURE
Implications•   Policies•   Training•   Education•   Content•   Context
VideosTextImagesGames & gamification
#WakeUpPics
61% of surveyed CEOs,  CFOs and other senior executives say they takedaily game breaks at work
Reality• The worst game ever  – Purpose is unclear  – Not motivated to keep plugging away  – Individual goals are uncertai...
What Makes it a Game?•   Voluntary•   A goal•   Restrictions (rules)•   Voluntary obstacles•   Feedback system•   Video ga...
Why Do We Play?• Intrinsic rewards  – Daniel Pink says…     • Autonomy       (self-direction)     • Mastery       (get bet...
Why Do We Play?• Intrinsic rewards  – Jane McGonigal says…     •   Satisfying work     •   The experience or hope of being...
Still confused?  Extrinsic   IntrinsicI get paid but the project never launches
Do They Work?• Employees trained on video games…  – Learned more factual information  – Attained higher skill levels  – Re...
Gamification• Incorporating game dynamics into  non-game situations• Gartner: By 2014, 70% of large companies will  use it...
Your Next StepsMobile technology audit  Join the team  Instigate if necessaryMobile communication auditGame/gamification p...
Phone:        415.881.7430                       Shel Holtz, ABCTwitter:      @shelholtzEmail:        shel@holtz.comWeb:  ...
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
Game Changer: Mobility, Games and Gamification for the Communications Profession
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
Al.lèrgies i intolerancies alimentàries. Actitud a l'escola
Next
Upcoming SlideShare
Al.lèrgies i intolerancies alimentàries. Actitud a l'escola
Next
Download to read offline and view in fullscreen.

Share

Game Changer: Mobility, Games and Gamification for the Communications Profession

Download to read offline

My presentation at the 2012 IABC World Conference in Chicago, June 26. This is a Slidecast presentation, so you can view it like a typical Slideshare deck or click the PLAY button and let it run itself with the audio recording of my talk synced up with the slides.

Game Changer: Mobility, Games and Gamification for the Communications Profession

  1. 1. Game Changer: Mobility, Games & Gamification Shel Holtz, ABC @shelholtz #IABC12
  2. 2. Participants cast their votes using mobile devices via PollEverywhere.com
  3. 3. Source: Forrester Research
  4. 4. Source: Forrester Research
  5. 5. The Law of Mobility (Russ McGuire) The value of anyproduct or service increases with its mobility
  6. 6. Assumption: To use a product or service, you access it from a fixed location.
  7. 7. Mobile alters the conditions under whichproducts and services can be used
  8. 8. Participants cast their votes using mobile devices via PollEverywhere.com
  9. 9. TheSecondScreen Why not in business?
  10. 10. Video excerpt from season finale of TV series “Touch” demonstrated Augmented Reality in a default AT&T app, “AirGraffiti”
  11. 11. Layar Augmented Reality video from this presentation can be found here:http://www.youtube.com/watch?feature=player_embedded&v=wi80g9WJvmw
  12. 12. A video similar to the one used in the presentation is available here: http://www.youtube.com/watch?v=q88Lt1lYuK0
  13. 13. Emart “Shadow QR Code” campaign video from the presentation: http://www.youtube.com/watch?v=1N6EdgN3FUU
  14. 14. THE COMMUNICATION CHANNEL OF THE FUTURE
  15. 15. Implications• Policies• Training• Education• Content• Context
  16. 16. VideosTextImagesGames & gamification
  17. 17. #WakeUpPics
  18. 18. 61% of surveyed CEOs, CFOs and other senior executives say they takedaily game breaks at work
  19. 19. Reality• The worst game ever – Purpose is unclear – Not motivated to keep plugging away – Individual goals are uncertain – Feedback infrequent, missing and/or confusing – Lack of control -- Jane McGonigal
  20. 20. What Makes it a Game?• Voluntary• A goal• Restrictions (rules)• Voluntary obstacles• Feedback system• Video games = network effect
  21. 21. Why Do We Play?• Intrinsic rewards – Daniel Pink says… • Autonomy (self-direction) • Mastery (get better at something that matters) • Purpose (be part of something larger than ourselves)
  22. 22. Why Do We Play?• Intrinsic rewards – Jane McGonigal says… • Satisfying work • The experience or hope of being successful • Social connection • Purpose
  23. 23. Still confused? Extrinsic IntrinsicI get paid but the project never launches
  24. 24. Do They Work?• Employees trained on video games… – Learned more factual information – Attained higher skill levels – Retained information longer …than workers learning the traditional way
  25. 25. Gamification• Incorporating game dynamics into non-game situations• Gartner: By 2014, 70% of large companies will use it• Workplace trends: – Points – Badging (e.g., LiveOps call centers) – Leaderboards – Peer recognition
  26. 26. Your Next StepsMobile technology audit Join the team Instigate if necessaryMobile communication auditGame/gamification pilotEasy stuff: Just do itEverything else: Develop strategy, planEncourage technology populism
  27. 27. Phone: 415.881.7430 Shel Holtz, ABCTwitter: @shelholtzEmail: shel@holtz.comWeb: holtz.comBlog: blog.holtz.comPodcast: www.forimmediaterelease.bizLink blog: linksfromshel.tumblr.comVideo blog: shelholtz.comSkype: shelholtzPinterest: pinterest.com/shelholtzFacebook: facebook.com/shel.holtzLinkedIn: linkedin.com/shelholtz Copyright applies to this document – some rights reserved. This work is licensed under a Creative Commons Attribution-non commercial-share alike 3.0 license http://creativecommons.org/licenses/by-nc-sa/3.0
  • KevinSiregar1

    Mar. 21, 2015
  • francvidic

    Feb. 8, 2015
  • annatatsiopoulou7

    Aug. 12, 2014
  • josquin

    Jul. 7, 2012
  • FlametreeUK

    Jul. 2, 2012

My presentation at the 2012 IABC World Conference in Chicago, June 26. This is a Slidecast presentation, so you can view it like a typical Slideshare deck or click the PLAY button and let it run itself with the audio recording of my talk synced up with the slides.

Views

Total views

7,502

On Slideshare

0

From embeds

0

Number of embeds

3,201

Actions

Downloads

43

Shares

0

Comments

0

Likes

5

×