Making Games for Gamers in HTML5

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This presentation held at GDC China 2012 examines the current gaming trends on smartphones and tablets, noting that developers might want to focus on more on hardcore players if they wish to create a successful game on mobile platforms. It outlines 6 guidelines for game design for core gaming.

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  • Great to be here at GDC China, want to thank the arrangers for a great conference so far.
  • Been doing games for 9 years, started at Nokia Games with something really unsuccessful a Nokia N-gageDo you remember side-talking? Taco talking? Learnt about social. Connectivity with chat, leaderboardsTower Bloxx fist with game with friends highscorelist on Facebook 2007Time when scrabalous, Fight Club and Jetman were the biggest games on facebookMoved on to woogagroing from 40 people to 170: diamond dash, magic land, monster worldCo-founded Nonstop Games in singapore. Startup with really high ambitions
  • Let’s kick it off with a coupel of news regarding html5-first of wooga. Where I worked before and kicked off html5 development- Released as open source- They said html5 is not yet ready for mass-market games
  • Then the real blow was this news. The headline a bit misleading cause Zuck says too that they have more users on browser Facebook than iOS and android combined.
  • However, all this bad news should html5 game companies be worried?
  • Drawbacks of html5: sounds and animation, responsivenessWhen you look at the list of games it actually seems like the casual games are not possible to do in html5Unless you use a wrapper like Ludeimost exciting times:Few of these companies existed >3 years ago2) New IP3) vatiety – not only casual. Casino, core, casual, realismIT IS OUR TIME!!!
  • So all this imposes the question: what if…..
  • When we founded nonstop games we also believed CASUAL was the way to go-> market moves incredibly FAST!
  • First dollar isleThen in 6 weeks we did paint stars where we improved on Draw Something in terms of community: likes comments, a digital platform for art1.5M pictures done,
  • This summer we decided to follow our passion.More deep gameplayA fantasy themed strategic war game
  • Civilization – one of my all time favorite gamesVery little animationThe GAME IS THE GAME, NOT the animationBeatiful game design, maybe not the best UIYou would play over and over again with differnet tactics: biggest city, play tgorugh with war or space rocketSomeone has played civ for 10 years: waiting for an article about someone playing farmville for 10 years! 
  • Another realm of games with high complexity and HIGH GAME with NO animation is board gamesDesigner of Hay Day makes HIS OWN BOARD GAMES. Theoretical physics.Amount of game design, balancing in these games is huge.
  • My favorite Browser gameVery big in asiaGerman companyCRAZY level of gameKingdoms of camelot is a nice adaptation of travian on iOS
  • 4th example of layered complexity!DeNA’s card game.Complex card battlesCompugachaSocial layerWho saw yesterday Justin VanderBergh excellent talk on the big 5 psycholoigcal drivers in games?Good talk yesterday by Justin on HOW YOU MUST PLAY GAMES YOU DON’T LIKETO understand what people LIKE in this game?DrSerkan Toto
  • Looking at Facebook games the most usual way is ENERGYKixeye differentWhen looking at top grossing iOS it is DIFFERENT!Two examples War Commander and Clash of Clans, hay day
  • Games for gamers have more resources, more stuff you can run out ofMonster world added a 2nd resource woogoo -> 2x revenuNOT JUST FOR MONETIZATIONMORE GAME, MORE STRATEGY
  • So why is this good for HTML5?!!!Hybrid games -> html5 in a wrapper
  • CASUAL Social games on facebook this is the way to go. A/B tested AND IT WORKS!BUT!!!!!!!It is not really social.Accepting an apple by clikick a button?!!!IS IT GOOD OR BAD?HAVING A BAR WITH HAPPY HOUR -> FLYERS ON THE STREETAS A BAR OWNER YOU WOULD LIKE THEM TO COME BECAUSE THE PRODUCT IS GOOD -> NOT BECAUSE OF INTRTUSIVE FLYER BOYS AND GIRLS
  • Funny thing about CHATFARMTOWN had chat FARMVILLE DID NOT!ANALYSIS ON GAME -> DON’T INCLUDE CHAT, KEEPS USER AWAY FROM GAMEDON’T HAVE DATA, BUT GUESS IS THAT MOST MONETIZING PLAYERS ARE IN AN ALLIANCE
  • Camelot did >10 variations of the battle system to find a good oneWe at nonstop have done 4-5 so far in our new gameIntegral part AlliancesAGAIN allainces TRULY socialKicked out by a kid in Kingdoms of Camelot!!!! 
  • 5/5PvPNO SURPRISE ON AMOUNT OF PVP GAMESUSER GENERATED CONETNT
  • Underestimated PARTCONNECTING PEOPLEAlso great source for game design solutionsIn MILLIONAIRE CITY WE DID AN ERROR Investment feature – solution came from the forumsGo and READ competing games forumsOn iOS EXTREMLY important!!! Negative star reviews.
  • THIS IS EXTERMELY IMPORTANTRank: officer, chanclerorScheming, helping SOCIALPLAYING WITH STRANGERS
  • Check-in check-out gameplayTrip HawkinsDURATION IS NOT SHORT NECESSARILY BUT ACTION IS
  • Trading resources – Hay DayBidding eBAY -snipers
  • When making out new game DAILY PLAY SESSIONSIF people don’t play YOU HAVE A PROBLEMIS FUN!HAVE OUTSIDERS TEST YOUR PROTYPE
  • Screenshot of GAME 4 prototypeNO GRAPHICS EXTERMELY IMPORTANT – NO INVESTMENT – EASY TO ABANDON SMTH WHICH DOES NOT WORK!
  • This comparison not totally FAIRCAN FIND motivation from other things.Hay Day done by NOT TypiCal Farming players
  • Making Games for Gamers in HTML5

    1. Making Games forGamers in HTML5Henric SuuronenNonStop GamesPresident & Co-Founder
    2. President and Co-Founder Head of Studio Director of Product ManagementHenric Suuronen@henricgames
    3. What we do Games for Gamers Focus on Social Play Everywhere
    4. State of (HTML5) NonStopGames Market Approach
    5. State of HTML5?
    6. State of HTML5?
    7. Should we beworried?
    8. Instead of looking atpress, let’s look atwhat sells!
    9. What Sells?*TOP GROSSING iPhone USA13.9 Can be done equal or better with HTML5
    10. What if CasualGames/Apps is notthe way to go?
    11. We also didfirstCasual, andeven hadsuccess!
    12. >30% >1M1-day retention pictures painted Both Games Live But no new updates
    13. New Focus: Games for Gamers
    14. - BETA this year - iOS Wrapper - Web & iOS launch Sign-up for BETA:www.nonstop-games.com
    15. State of (HTML5) NonStopGames Market Approach
    16. Complex Layered Strategy/ Optimization
    17. Why is depth good for html5? “Focusing on fidelity misses the point of what a lot of strategy gamers are looking for.” Kevin Chou, CEO Kabam 27th August 2012 VentureBeat
    18. Monetization Mechanic
    19. Speed-ups not Energy
    20. More Resources / Units More Revenue
    21. Resource / Unit Management needs plenty of re-balancing Games not updated  Games-always up-to-date problems to native  advantage to hybrid games resource games
    22. More Social Interaction:PvP, Chat, Alliances
    23. This is NOT social!
    24. This is Social PvP Trading Chatting Forming Alliances Sending resources Helping newbies
    25. PvP in focus The “core” of a core game Importance of battle system Match-making Beginner Protection PvE? Alliances
    26. Many PvP on Charts*TOP GROSSING iPhone USA25.10
    27. Forums & ChatSocial value can’t be created without communication
    28. Alliances REALLY important
    29. Anytime Access-> long & short gameplay
    30. Short & Long gameplayShort actions Long actions
    31. Value from anytime access Wait a(cross-platform) minute, why did FB abandon html5? messaging More social
    32. Time sensitivity PvP Fantasy Sports Trading Bidding Online Dating
    33. Evolve Prototype EVERYDay!
    34. HTML5 enables FAST prototyping D a i l y p l a y s e s s i o n o
    35. Being Passionate Aboutyour Game
    36. Which one to work 9-to-5 with?
    37. Not passionate about Granny Games!
    38. Work with the games YOU arePassionate about!(Be that then granny, casual, mid core, coregames, board games, card games)
    39. Games for Gamers Making Core Games in HTML5 1. Complex Strategy in Layers 2. Monetization Mechanic 3. PvP, Alliances, Chat 4. Short & Long gameplay 5. Prototyping 6. Passion Required
    40. Sign-up for BETAwww.nonstop-games.com
    41. THANK YOU!(Slides available on @henricgames) www.nonstop-games.com

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