SlideShare a Scribd company logo
1 of 3
Components of Communication
1. Context
2. Sender/Encoder
3. Message
4. Medium
5. Receiver/Decoder
6. Feedback
Context
Every message (Oralor written), beginswith context. Contextis a very broad field
that consists differentaspects. One aspectis country, culture and organization.
Every organization, culture and country communicate information in their own
way.
Another aspectof contextis externalstimulus. The sourcesof externalstimulus
includes; meeting, letter, memo, telephone call, fax, note, email and even a casual
conversation. This externalstimuli motivates you to respond and this response
may be oralor written.
Internalstimuli is another aspectof communication. InternalStimuliincludes; You
opinion, attitude, likes, dis-likes, emotions, experience, education and confidence.
These all have multifaceted influence on the way you communicate you ideas.
A sender can communicate his ideas effectively by considering all aspects of
context mentioned above.
Sender/Encoder
Encoder is the person who sendsmessage. In oralcommunication the encoder is
speaker, and in written communication writer isthe encoder. An encoder uses
combination of symbols, words, graphsand picturesunderstandable by the
receiver, to best convey his message in order to achieve his desired response.
Message
Message is the information thatis exchanged between sender and receiver. The
first task is to decide whatyou wantto communicate and whatwould be the
contentof your message; whatare the main points of your message and what
other information to include. The centralidea of the message must be clear. While
writing the message, encoder should keep in mind all aspectsof context and the
receiver (How he will interpretthe message).
Messages can be intentionaland unintentional.
Medium
Medium is the channelthrough which encoderwillcommunicate hismessage.
How the message gets there. Your medium to send a message, may be print,
electronic, or sound. Medium may be a person as postman. The choice of medium
totally dependson the nature of you message and contextual factorsdiscussed
above. Choice of medium is also influence by the relationship between the sender
and receiver.
The oralmedium, to convey your message, is effective when your message is
urgent, personalor when immediate feedback isdesired. While, when your
message is ling, technicaland needs to be documented, then written medium
should be preferred thatis formalin nature. These guidelinesmay change while
communicating internationally where complexsituationsare dealt orally and
communicated in writing later on.
Receiver/Decoder
The person to whom the message is being sent is called ‘receiver’/’decoder’.
Receiver may be a listener or a reader depending on the choice of medium by
sender to transmit the message.Receiver is also influenced by the context, internal
and externalstimuli.
Receiver is the person who interpretsthe message, so higher the chances are of
mis-communication because of receiversperception, opinion, attitude and
personality. There will be minor deviation in transmitting the exactidea only if
your receiver is educated and have communication skills.
Feedback
Response or reaction of the receiver, to a message, is called ‘feedback’. Feedback
may be written or oralmessage, an action or simply, silence may also be a
feedback to a message.
Feedback isthe most importantcomponentof communication in business.
Communication issaid to be effective only when it receives some feedback.
Feedback, actually, completesthe loop of communication

More Related Content

What's hot

Process of communication
Process of communicationProcess of communication
Process of communication
Sweetp999
 
Barriers to Effective Communication
Barriers to Effective CommunicationBarriers to Effective Communication
Barriers to Effective Communication
Abid Hussain
 
Communication
CommunicationCommunication
Communication
ASAD ALI
 
The levels of communication
The levels of communicationThe levels of communication
The levels of communication
rehantumbi
 
barriers of communication
barriers of communicationbarriers of communication
barriers of communication
Sachin Shekde
 

What's hot (20)

communication and its types
communication and its typescommunication and its types
communication and its types
 
Process of communication
Process of communicationProcess of communication
Process of communication
 
COMMUNICATION PROCESS,TYPES,MODES,BARRIERS
COMMUNICATION PROCESS,TYPES,MODES,BARRIERSCOMMUNICATION PROCESS,TYPES,MODES,BARRIERS
COMMUNICATION PROCESS,TYPES,MODES,BARRIERS
 
Barriers to comm
Barriers to commBarriers to comm
Barriers to comm
 
Barriers to Effective Communication Powerpoint Presentation
Barriers to Effective Communication Powerpoint PresentationBarriers to Effective Communication Powerpoint Presentation
Barriers to Effective Communication Powerpoint Presentation
 
Process of communication
Process of communicationProcess of communication
Process of communication
 
Communication process
Communication processCommunication process
Communication process
 
Barriers to communication
Barriers to communicationBarriers to communication
Barriers to communication
 
Barriers to Effective Communication
Barriers to Effective CommunicationBarriers to Effective Communication
Barriers to Effective Communication
 
barriers to communication
barriers to communicationbarriers to communication
barriers to communication
 
Communication & its barrier
Communication & its barrierCommunication & its barrier
Communication & its barrier
 
Communication
CommunicationCommunication
Communication
 
interpersonal communication
interpersonal communicationinterpersonal communication
interpersonal communication
 
LEVEL OF COMMUNICATION
LEVEL OF COMMUNICATIONLEVEL OF COMMUNICATION
LEVEL OF COMMUNICATION
 
Elements Of Communication
Elements Of CommunicationElements Of Communication
Elements Of Communication
 
Elements of communication
Elements of communicationElements of communication
Elements of communication
 
The levels of communication
The levels of communicationThe levels of communication
The levels of communication
 
7 c's of communication
7 c's of communication7 c's of communication
7 c's of communication
 
barriers of communication
barriers of communicationbarriers of communication
barriers of communication
 
What is communication
What is communicationWhat is communication
What is communication
 

Viewers also liked

Elizabeth McCarty Resume 10-19-16
Elizabeth McCarty Resume 10-19-16Elizabeth McCarty Resume 10-19-16
Elizabeth McCarty Resume 10-19-16
Elizabeth McCarty
 

Viewers also liked (19)

Numerical methods and analysis problems/Examples
Numerical methods and analysis problems/ExamplesNumerical methods and analysis problems/Examples
Numerical methods and analysis problems/Examples
 
Steam jet ejectors
Steam jet ejectorsSteam jet ejectors
Steam jet ejectors
 
Nuclear powerplant
Nuclear powerplantNuclear powerplant
Nuclear powerplant
 
Types of Nuclear Reactor
Types of Nuclear ReactorTypes of Nuclear Reactor
Types of Nuclear Reactor
 
Elizabeth McCarty Resume 10-19-16
Elizabeth McCarty Resume 10-19-16Elizabeth McCarty Resume 10-19-16
Elizabeth McCarty Resume 10-19-16
 
2 universidad
2 universidad2 universidad
2 universidad
 
Que savez vous sur l’allemagne
Que savez vous sur l’allemagneQue savez vous sur l’allemagne
Que savez vous sur l’allemagne
 
Inovacion
InovacionInovacion
Inovacion
 
Métodos anticonceptivos y de enfermedades de transmisión sexual
Métodos anticonceptivos y de enfermedades de transmisión sexualMétodos anticonceptivos y de enfermedades de transmisión sexual
Métodos anticonceptivos y de enfermedades de transmisión sexual
 
Investigacion
InvestigacionInvestigacion
Investigacion
 
Estilo y-elegancia
Estilo y-eleganciaEstilo y-elegancia
Estilo y-elegancia
 
Mother Teresa(Hindi)
Mother Teresa(Hindi)Mother Teresa(Hindi)
Mother Teresa(Hindi)
 
Cupcake danastan
Cupcake danastanCupcake danastan
Cupcake danastan
 
JIDE Go-live
JIDE Go-liveJIDE Go-live
JIDE Go-live
 
Los mejores-hoteles-colombia
Los mejores-hoteles-colombiaLos mejores-hoteles-colombia
Los mejores-hoteles-colombia
 
Métodos anticonceptivos y de enfermedades de transmisión sexual
Métodos anticonceptivos y de enfermedades de transmisión sexualMétodos anticonceptivos y de enfermedades de transmisión sexual
Métodos anticonceptivos y de enfermedades de transmisión sexual
 
Anandpur Sahib (Hindi)
Anandpur Sahib (Hindi)Anandpur Sahib (Hindi)
Anandpur Sahib (Hindi)
 
Modelos de Desarrollo de sotfware
Modelos de Desarrollo de sotfwareModelos de Desarrollo de sotfware
Modelos de Desarrollo de sotfware
 
Why word press is more popular
Why word press is more popularWhy word press is more popular
Why word press is more popular
 

Similar to Components of communication

Speech 104 extra credit trdat bekyan
Speech 104 extra credit trdat bekyanSpeech 104 extra credit trdat bekyan
Speech 104 extra credit trdat bekyan
TrdatBekyan
 
Communication as a process 25 06-2012 4-47pm
Communication as a process 25 06-2012 4-47pmCommunication as a process 25 06-2012 4-47pm
Communication as a process 25 06-2012 4-47pm
lisahli.opiyo
 
Components of communication
Components of communicationComponents of communication
Components of communication
Washeem Aplidi
 

Similar to Components of communication (20)

Bms3
Bms3Bms3
Bms3
 
Unit 1 Communication Skills.pptx
Unit 1 Communication Skills.pptxUnit 1 Communication Skills.pptx
Unit 1 Communication Skills.pptx
 
Communication for healthcare professionals
Communication for healthcare professionalsCommunication for healthcare professionals
Communication for healthcare professionals
 
Speech 104 extra credit trdat bekyan
Speech 104 extra credit trdat bekyanSpeech 104 extra credit trdat bekyan
Speech 104 extra credit trdat bekyan
 
Process of Communication
Process of CommunicationProcess of Communication
Process of Communication
 
PROCESS OF COMMUNICATION IN FILIPINO MAJOR
PROCESS OF COMMUNICATION IN FILIPINO MAJORPROCESS OF COMMUNICATION IN FILIPINO MAJOR
PROCESS OF COMMUNICATION IN FILIPINO MAJOR
 
BUSINESS COMMUNICATION
BUSINESS COMMUNICATIONBUSINESS COMMUNICATION
BUSINESS COMMUNICATION
 
Process communication
Process communicationProcess communication
Process communication
 
BC 2019 full module.will help you to go th
BC 2019 full module.will help you to go thBC 2019 full module.will help you to go th
BC 2019 full module.will help you to go th
 
Communication Cycle Notes
Communication Cycle NotesCommunication Cycle Notes
Communication Cycle Notes
 
T C Unit 1 ( Communication and its process).pptx
T C Unit 1 ( Communication and its process).pptxT C Unit 1 ( Communication and its process).pptx
T C Unit 1 ( Communication and its process).pptx
 
Communication
CommunicationCommunication
Communication
 
Communication process
Communication process Communication process
Communication process
 
Elements of communication in computer
Elements of communication in computerElements of communication in computer
Elements of communication in computer
 
Communication as a process 25 06-2012 4-47pm
Communication as a process 25 06-2012 4-47pmCommunication as a process 25 06-2012 4-47pm
Communication as a process 25 06-2012 4-47pm
 
Elements of Communication.pptx
Elements of Communication.pptxElements of Communication.pptx
Elements of Communication.pptx
 
Communication
CommunicationCommunication
Communication
 
Communication skills in an organizational setting with emphasis on report wri...
Communication skills in an organizational setting with emphasis on report wri...Communication skills in an organizational setting with emphasis on report wri...
Communication skills in an organizational setting with emphasis on report wri...
 
Communication and its process
Communication and its processCommunication and its process
Communication and its process
 
Components of communication
Components of communicationComponents of communication
Components of communication
 

Recently uploaded

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 

Recently uploaded (20)

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 

Components of communication

  • 1. Components of Communication 1. Context 2. Sender/Encoder 3. Message 4. Medium 5. Receiver/Decoder 6. Feedback Context Every message (Oralor written), beginswith context. Contextis a very broad field that consists differentaspects. One aspectis country, culture and organization. Every organization, culture and country communicate information in their own way. Another aspectof contextis externalstimulus. The sourcesof externalstimulus includes; meeting, letter, memo, telephone call, fax, note, email and even a casual conversation. This externalstimuli motivates you to respond and this response may be oralor written. Internalstimuli is another aspectof communication. InternalStimuliincludes; You opinion, attitude, likes, dis-likes, emotions, experience, education and confidence. These all have multifaceted influence on the way you communicate you ideas. A sender can communicate his ideas effectively by considering all aspects of context mentioned above. Sender/Encoder Encoder is the person who sendsmessage. In oralcommunication the encoder is speaker, and in written communication writer isthe encoder. An encoder uses combination of symbols, words, graphsand picturesunderstandable by the receiver, to best convey his message in order to achieve his desired response.
  • 2. Message Message is the information thatis exchanged between sender and receiver. The first task is to decide whatyou wantto communicate and whatwould be the contentof your message; whatare the main points of your message and what other information to include. The centralidea of the message must be clear. While writing the message, encoder should keep in mind all aspectsof context and the receiver (How he will interpretthe message). Messages can be intentionaland unintentional. Medium Medium is the channelthrough which encoderwillcommunicate hismessage. How the message gets there. Your medium to send a message, may be print, electronic, or sound. Medium may be a person as postman. The choice of medium totally dependson the nature of you message and contextual factorsdiscussed above. Choice of medium is also influence by the relationship between the sender and receiver. The oralmedium, to convey your message, is effective when your message is urgent, personalor when immediate feedback isdesired. While, when your message is ling, technicaland needs to be documented, then written medium should be preferred thatis formalin nature. These guidelinesmay change while communicating internationally where complexsituationsare dealt orally and communicated in writing later on.
  • 3. Receiver/Decoder The person to whom the message is being sent is called ‘receiver’/’decoder’. Receiver may be a listener or a reader depending on the choice of medium by sender to transmit the message.Receiver is also influenced by the context, internal and externalstimuli. Receiver is the person who interpretsthe message, so higher the chances are of mis-communication because of receiversperception, opinion, attitude and personality. There will be minor deviation in transmitting the exactidea only if your receiver is educated and have communication skills. Feedback Response or reaction of the receiver, to a message, is called ‘feedback’. Feedback may be written or oralmessage, an action or simply, silence may also be a feedback to a message. Feedback isthe most importantcomponentof communication in business. Communication issaid to be effective only when it receives some feedback. Feedback, actually, completesthe loop of communication