2. DEFINITION (HAROLD LASSWELL, 1948)
Who?
Says what?
Through which channel?
To whom?
With what effect?
Encoding Decoding
Source Message Channel Receiver
Noise
Feedback
3. TWO FORMS OF COMMUNICATION
Interpersonal Communication Mass Communication
Message
Many Identical
Encoder Encoder Messages
Interpreter Interpreter Encoder Mass
Audience
Decoder Decoder Interpreter
Decoder
Message
Schramm & Osgood, 1954
4. CULTURE & COMMUNICATION
Communication influences/shapes cultures
Negative influences of Mass Communication on culture
Encourage violence
Stereotyping
Ideal body image
5. MEDIA LITERACY
The ability to effectively and efficiently comprehend and use any
form of mediated communications
Skill that must be improved!
Improve critical thinking skills to make judgments about media
content
Understand process/impact/power of mass comm.
We will focus on these for this course
• Understanding communication:
both interpersonal and mass
communication
• Ethical, legal issues in new
media
