The Art & Science of "Premium"
Experience level: Intermediate(+)
Session Description: Lessons from the road making a successful & popular premium WordPress plugin. We will share the strategies we employed to be profitable and the mistakes we made while learning. The best advice I have: Be as agile with your business model as you are with your code.
* The Product: Identifying a winner?
* Bootstraping: How do I keep cost low?
* Marketing: Sell your own or join a marketplace?
* Freemium, Premium or Subscription: How do you price your product?
* Roadmap: Which features do you build?
* Support: How do you keep people happy?
* Addons & APIs: How do you leverage success?