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Adventures in Non-Profit Web Design

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Presentation delivered at WordCamp Raleigh on November 3, 2012. I discuss the benefits of choosing WordPress to power a non-profit website, point out special considerations and must-haves, list recommended plugins, and share resources available online to help non-profits with their websites. I draw from my experience as designer and webmaster for a house of worship and two other non-profits.

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Adventures in Non-Profit Web Design

  1. 1. Adventures in Non-Profit Web Design Presented By Melodie Laylor WordCamp Raleigh November 3, 2012
  2. 2. Connect with Melodie• E-mail: melodie@melodielaylor.com• Website: http://www.melodielaylor.com• Twitter: @melodielaylor
  3. 3. A little about me• From Virginia Beach, VA• Worked with WordPress over 5-1/2 yrs• Organizer of WordPress Hampton Roads Meetup• Maintain a church website with 2x weekly sermon podcast/vodcast• Webmaster of three additional nonprofit websites
  4. 4. What Ive learned about non-profits• Often little to no budget for website design and maintenance• Often little to no budget.• Want to do own updates• Need frequent content updates in multiple formats• Essential to connect with a lot of people on a repeat basis• Often clueless about how to take donations online - the MOST IMPORTANT thing for the site to do
  5. 5. Why WordPress for non-profits• The best things in life are FREE• DIY content publishing• A web platform which easily facilitates connecting with supporters in multiple ways
  6. 6. Non-Profits Powered by WordPress
  7. 7. CURE• http://www.cure.org• WordPress as a CMS• Detailed About section• Blog frequently adding photos and video• Tweet frequently• Active FaceBook page• YouTube channel, Flickr stream
  8. 8. CURE• Swag store (e-commerce) - looks like theyre using Shopify not a WP plugin• Calls to action: donate, newsletter signup• Dev team built custom plugins: ex. Fundraising meter on CureKids page• Personal Fundraiser plugin is in repository: http://www.wordpress.org/extend/plugins/personal- fundraiser
  9. 9. Showcases of non-profitsites powered by WordPress• WordPress Showcase - http://www.wordpress.org/showcase/tag/non- profit• WPMU blog - http://www.wpmu.org/15- beautiful-non-profit-websites-built-with- wordpress
  10. 10. And now...I present my humble sites
  11. 11. • Christian Embassy International Church - http://www.ceicva.org• Christian Business Network of Hampton Roads - http://www.cbnhr.org• Love and Hope Ministries - http://www.loveandhopeministries.org
  12. 12. Resources for non-profit webmasters
  13. 13. Plugins• All in One SEO Pack (AIOSEO)• Contact Form 7• Gravity Forms (premium) - Business and Dev licenses comes with mailing list/autoresponder addons, Dev license comes with PayPal addons• Shareaholic - social sharing, includes Google + and Pinterest share buttons• Social Profiles Widget by Nathan Rice• Floating Social Media Icons by Acurax - includes Google +, Pinterest
  14. 14. Plugins• Subscribe2 and Subscribe2 Widget - email notification of blog updates• Newsletter Manager - double opt-in newsletter subscription• WP Autoresponder and Newsletter Plugin• These newsletter plugins are great when youre still small; there are host restrictions on how many emails you can send out• Recommend graduating to a commercial email campaign and/or autoresponder service like MailChimp, Constant Contact or Aweber• There are plugins and widgets for integrating signup forms for these services
  15. 15. Plugins• Blubrry Powerpress - ultimate podcasting/ vodcasting plugin, includes iTunes support• Sermon Browser - podcasting/vodcasting for churches
  16. 16. Plugins - Fundraising• PayPal Donations by Johan Steen• Simple Donate - set donation levels• Personal Fundraiser - allows fans to create their own fundraisers on your behalf, shows goals and progress bar• Fundraising - by WPMUdev $19 - full-featured fundraising campaign plugin - set goals, recurring donations, progress meter, offer rewards, send thank you emails and tax receipts
  17. 17. Web Hosting• Dreamhost - offers free hosting account for 501(c)(3) organizations http://wiki.dreamhost.com/Non-profit_Discount• CAVEAT - reviews are mixed for Dreamhost
  18. 18. Other Resources• TechSoup - http://www.techsoup.org - where non-profits can request technology donations (both products and services) from participating corporate partners or receive discounts• grassroots.org - Free resources to help charities
  19. 19. Time for questions
  20. 20. I hope you enjoyed this presentation. THANK YOU!

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