Proleche is a Colombian company that produces and markets powdered milk. It aims to generate employment, attract foreign investment, and strengthen innovation among Colombians by marketing this staple product. The company's vision is to become a leading dairy enterprise in Colombia through research, teamwork, and offering new products developed from milk. The document outlines Proleche's functional organizational structure and describes the roles and responsibilities of key positions like the General Manager, Marketing Managers, Sales Managers, Planning Manager, and Recruitment Manager. It emphasizes the importance of teamwork, decision-making, communication, and using strategies to boost sales, support trade growth, and possibly generate more employment.

1. Por:
ARIEL AREVALO RIAÑO

2.  Name and type of business
Work in the form of individual, simplified regime will
PROLECHE trade name. The product to offer
consumers is MILK POWDER, composed of private
actors, public and commercial production links.

3. We are an entrepreneurial company. Through research
has focused on the marketing of a product featured in
Colombia the MILK , which generates employment
opportunities and attracting foreign
investment, strengthening the innovation and
creativity of Colombians. We work to benefit
vulnerable groups of society e inovar new products
resulting from the same.

4. be one of the best country dairy enterprises, innovate, be
creative, be leaders in the dairy market, achieved
through research, effort, work team win the
international market, always offering excellent
opportunity to work.

5. Functional Organization
Manager
Desing
Brand
Manager
Sales
Manager
Commercial
Advisors
Recruitment
Manager
Planning
Manager
General Manager
New Products
Manager

6. Position Description
CHARGE FUNCTIONS
GENERAL MANAGER Teamwork
 Deciion Making
 Capacity of Analysis and Synthesis
 Analytical Thinking
 Communication and Leadership
 Information Management
MARKETING
MANAGER DESIGN
Decision Making
 Communication and Organization
 Concept Designs who believe in
 Competition difference
 Innovation and Creativity
MARKETING
BRAND MANAGER
Consumer Awareness
 Market Knowledge
 Decision Making
 Plan, Execute, Monitoring and Evaluate
Marketing Objectives.

7. Position Description
CHARGE FUNCTIONS
MARKETING
NEW PRODUCT MANAGER
Analytical Thinking
 Decision Making
 Capacity Analysis and Synthesis
 Market Knowledge
 Consumer Awareness
 Information Management
SALES
SALES MANAGER
Budgetary Compliance
 Sales Strategies
Teamwork
Management and Supervision
sellers
 Sales Force Motivation
SALES
COMMERCIAL ADVISORS
Teamwork
 Negotiating Skills
 Handling Objections
Compliance Sales Objectives
Situation Analysis to Identify
 New Market Opportunities

8. Position Description
CHARGE FUNCTIONS
FINANCES
PLANNING MANAGER
 Evaluation of Costs and Expenses
 Monitoring and
Control
 budgets
 Growth Trends
 Sales
 Projections –
 Teamwork
HUMAN RESOURCES RRHH
RECRUITMENT MANAGER
Personal Recruitment
 Decision Making
 Teamwork
 Ethics and Professionalism
 Wage Assignments
 Organizational Climate Pro

9. strategies to boost sales, given high influence
marketing strategies in support of trade growth and possibly the
same employment generation.
strategies to achieve the objectives of the company.
branding strategies which emphasize in the quality and in the
price of the product.

10. strategies that seek and show consumer
food product benefits.