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Adult Workforce Development Conference Social Media Presentation

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  • Welcome and introductionA little about myself
  • Audience heard messages from limited sources, much more controlled and regulated
  • Email, Texts, Websites, Blogs, Cell Phones, Online Forums, Chat, Video, Webcasts, Podcasts, RSS FeedsVery Fragmented AudiencesHarder to get people to pay attention to what you are trying to say
  • Teens are OVER email, they are a generation of text messaging and Facebook/Social networks18-24 year olds are about to hit the workforce
  • Blocking filters at school present problemsDevelop a staff policyTrain & educate your staff to contribute to the conversationsTools to create your own communities Ning.com
  • Blocking filters at school present problemsDevelop a staff policyTrain & educate your staff to contribute to the conversationsTools to create your own communities Ning.com
  • Don’t assume social media is just for kids and teensMoms are using social networks at a growing rateSenior citizens are also growing in social network usage40% of women-highest percentage of these women have children b/t ages of 13-17
  • Don’t assume social media is just for kids and teensMoms are using social networks at a growing rateSenior citizens are also growing in social network usage40% of women-highest percentage of these women have children b/t ages of 13-17
  • Blocking filters at school present problemsDevelop a staff policyTrain & educate your staff to contribute to the conversationsTools to create your own communities Ning.com
  • Transcript

    • 1. Why Social Media Matters
      2010 AWD
      Administrative Professionals Conference
      04.30.10
    • 2.
    • 3. Once Upon a Time…
      3 Network TV Stations
      A Newspaper, maybe 2
      Radio station, maybe 2
      AWD Conference
    • 4. Now…
      Hundreds of network & cable channels
      Thousands of websites, social networks, online communities, blogs
      Fewer newspapers
      Mobile communications
      AWD Conference
    • 5.
    • 6.
      • Social Media is an open, interactive, conversational communications tool based online
      • 7. Social media changes the way we communicate from one-way and top-down to two-way, bottom-up
      • 8. Social media moves communication from a monologue to a dialogue“Social media has created a shift from push communication to a pull dialogue”-Forrester Research
    • Twitter
      Snapshot
      The worlds fastest growing social network that allows you to send short messages, called “tweets”, to your friends or “followers.” You can follow others and receive their tweets in real time.
      Advantages
      Very mobile and fast
      Ability to easily expand your network by connecting with both locals and influential's
      Tips
      Be a resource - success on Twitter is achieved through valuable and interesting content
      Listen – before saying anything, follow others in your community to gauge what the conversation is like
    • 9. Facebook
      Snapshot
      With over 400 million users, Facebook is the world’s largest social network. It’s the ultimate connecter allowing users to connect online through updates, blogs, photos, games and much more.
      Advantages
      Access to a huge and diverse audience – Facebook’s largest user base is 35-54
      Ability to share multiple types of content including photos, video and text
      Users spend more time on Facebook than any other website on the web – so why not be there?Tips
      Content is King – interesting content is very important
      Integrate photos and video whenever possible
    • 10. Flickr
      Snapshot
      Flickr is the 2nd largest photo sharing site behind Facebook. It can serve as a hub for high quality photos, event photos or a photo journalism project.
      Advantages
      Flickr takes a regular photo and makes it social
      Photos can be streamed live on your website, which give a fresh feel to your site
      Less risk than other social media sites
      Tips
      Don’t expect much from Flickr – instead use it to add value to your other tactics
    • 11. YouTube
      Snapshot
      With over 1 billion views per day, YouTube is by far the largest video sharing site on the web. In addition, it’s the second most popular search engine ahead of both Yahoo and Bing.
      Advantages
      If you’re trying to engage a younger audience, this is the place
      Interesting video can increase engagement of almost any tactic
      YouTube videos can be used on Facebook, a blog, Twitter, TV, etc.
      Tips
      Don’t create a goal of “let’s go viral.” It almost never works that way
    • 12. Blogging
      Snapshot
      Over the last ten years blogging has gone from “what the heck is a blog” to “do you have a blog?”
      Advantages
      When Twitter or Facebook is too limiting, a blog give you the chance to expand on a topic
      A good blog encourages conversation and if successful, can really improve overall engagement
      Tips
      Think long-term – It typically takes a long time to achieve blog success
      Try to add personality to your writing
    • 13. What’s Next – Things to Keep an Eye On
      Location Based Technology
      Social Media Integration
      Social Media Policy & Monitoring
      Mobile Integration
    • 14. Benefits of social media yourself:>Keep connected>Connect with old friends>Collaborate with colleagues>Professional Development>Share photos, video faster
    • 15. Benefits of social media to schools:>Rapid response to rumors/criticism>Build a network of key communicators/word-of-mouth>Dialogue w/constituents>On-going idea development>Provides testimonials>Create communities>Engage constituents
    • 16. Why use social media?:>Facebook: Over 400 million active users, 41% over age 35>YouTube: 118 million visitors per month, 54% ages 35-64>More than 40% of women over 40 have a social networking presence>25% of kids ages 8-12 have a social networking presence
    • 17. Why use social media?:>Twitter: Top Demo is 45-54 y/o>Twitter: Second Top Demo is 25-34>Twitter: Roughly 30+ million users in the U.S.*source comScore and Mashable.com
    • 18.
    • 19.
    • 20. Myths vs. Facts
      MYTH:
      It’s dangerous and uncontrollable
      FACT:
      It’s controllable with safety features and moderation controls
    • 21. Myths vs. Facts
      MYTH:
      Social Media is a fad and only for kids
      FACT:
      It’s growth continues at astounding rates, it’s part of peoples’ lifestyles and the 35 and up crowd accounts for 41% of all visitors to the largest social site
    • 22. Myths vs. Facts
      MYTH:
      It’s free and easy, anyone can do it, and it will have an immediate impact
      FACT:
      It CAN be free, it DOES take time and planning, not EVERYONE should do it, and it’s impact does take time and consistency
    • 23.
    • 24.
    • 25. Adult Ed on Facebook
    • 26.
    • 27.
    • 28. Career-Technical Schools Using Social MediaOhio Hi-Point Career CenterPickaway-Ross CTCMiami Valley CTCApollo Career CenterButler TechCuyahoga Valley Career CenterLorain County JVSUpper Valley JVSTri-Rivers Career CenterEastland-Fairfield CTCGreat Oaks
    • 29. Remember The Shift
    • 30. Final Thoughts:>Decide what works for you>Know your audience>Be proactive>Train & educate>Measure success/failure
    • 31. CONTACT ME:shaggerty@ohp.k12.oh.ussocialavenue.blogspot.com@shanehaggerty on Twitter
      AWD Conference