1. Why Social Media Matters 2010 AWD Administrative Professionals Conference 04.30.10

3. Once Upon a Time… 3 Network TV Stations A Newspaper, maybe 2 Radio station, maybe 2 AWD Conference

4. Now… Hundreds of network & cable channels Thousands of websites, social networks, online communities, blogs Fewer newspapers Mobile communications AWD Conference

7. Social media changes the way we communicate from one-way and top-down to two-way, bottom-up

9. Facebook Snapshot With over 400 million users, Facebook is the world’s largest social network. It’s the ultimate connecter allowing users to connect online through updates, blogs, photos, games and much more. Advantages Access to a huge and diverse audience – Facebook’s largest user base is 35-54 Ability to share multiple types of content including photos, video and text Users spend more time on Facebook than any other website on the web – so why not be there?Tips Content is King – interesting content is very important Integrate photos and video whenever possible

10. Flickr Snapshot Flickr is the 2nd largest photo sharing site behind Facebook. It can serve as a hub for high quality photos, event photos or a photo journalism project. Advantages Flickr takes a regular photo and makes it social Photos can be streamed live on your website, which give a fresh feel to your site Less risk than other social media sites Tips Don’t expect much from Flickr – instead use it to add value to your other tactics

11. YouTube Snapshot With over 1 billion views per day, YouTube is by far the largest video sharing site on the web. In addition, it’s the second most popular search engine ahead of both Yahoo and Bing. Advantages If you’re trying to engage a younger audience, this is the place Interesting video can increase engagement of almost any tactic YouTube videos can be used on Facebook, a blog, Twitter, TV, etc. Tips Don’t create a goal of “let’s go viral.” It almost never works that way

12. Blogging Snapshot Over the last ten years blogging has gone from “what the heck is a blog” to “do you have a blog?” Advantages When Twitter or Facebook is too limiting, a blog give you the chance to expand on a topic A good blog encourages conversation and if successful, can really improve overall engagement Tips Think long-term – It typically takes a long time to achieve blog success Try to add personality to your writing

13. What’s Next – Things to Keep an Eye On Location Based Technology Social Media Integration Social Media Policy & Monitoring Mobile Integration

14. Benefits of social media yourself:>Keep connected>Connect with old friends>Collaborate with colleagues>Professional Development>Share photos, video faster

15. Benefits of social media to schools:>Rapid response to rumors/criticism>Build a network of key communicators/word-of-mouth>Dialogue w/constituents>On-going idea development>Provides testimonials>Create communities>Engage constituents

16. Why use social media?:>Facebook: Over 400 million active users, 41% over age 35>YouTube: 118 million visitors per month, 54% ages 35-64>More than 40% of women over 40 have a social networking presence>25% of kids ages 8-12 have a social networking presence

17. Why use social media?:>Twitter: Top Demo is 45-54 y/o>Twitter: Second Top Demo is 25-34>Twitter: Roughly 30+ million users in the U.S.*source comScore and Mashable.com

20. Myths vs. Facts MYTH: It’s dangerous and uncontrollable FACT: It’s controllable with safety features and moderation controls

21. Myths vs. Facts MYTH: Social Media is a fad and only for kids FACT: It’s growth continues at astounding rates, it’s part of peoples’ lifestyles and the 35 and up crowd accounts for 41% of all visitors to the largest social site

22. Myths vs. Facts MYTH: It’s free and easy, anyone can do it, and it will have an immediate impact FACT: It CAN be free, it DOES take time and planning, not EVERYONE should do it, and it’s impact does take time and consistency

25. Adult Ed on Facebook

28. Career-Technical Schools Using Social MediaOhio Hi-Point Career CenterPickaway-Ross CTCMiami Valley CTCApollo Career CenterButler TechCuyahoga Valley Career CenterLorain County JVSUpper Valley JVSTri-Rivers Career CenterEastland-Fairfield CTCGreat Oaks

29. Remember The Shift

30. Final Thoughts:>Decide what works for you>Know your audience>Be proactive>Train & educate>Measure success/failure

31. CONTACT ME:shaggerty@ohp.k12.oh.ussocialavenue.blogspot.com@shanehaggerty on Twitter AWD Conference