Faber Ludens Institute for Interaction Design is a non-profit organization to promote Design and Technology in Brazil by integrating Market and Academy. Founded in 2007, Faber-Ludens Institute partnered with Fisam and UNC, local universities, to launch a graduate course on Interaction Design that has now more than 70 students, coming from distances ranging between 100km to 2.000km. It was the first course in Brazil to bring electronics to the hands of designers, using technologies like Lego Robotics, Arduino microcontroller and Touchatag RFIDs. Aside from the courses taught, Faber-Ludens does consulting and in-company training for clients like Electrolux, Volkswagen and Federal University of Paraná. Faber-Ludens is also a research organization, but adopts a very innovative model: all the projects are developed like Free Software, so every member of the community can collaborate through the Faber-Ludens website and it´s email lists, that has more than 900 subscribers. It´s a vibrant community.

1. Institutional Presentation
Faber-Ludens Institute for Interaction Design
Curitiba, September 7th, 2010.

3. User Experience
is not
a diagram.

4. User Experience (UX) are that magic moments when do you feel that
everything around you is perfect.

5. Interaction Design is a methodology for designing the User
Experience across multiple environments and devices.

6. Faber-Ludens Institute
• Non-profit organization
• Promoting Design + Technology
• Activities in four fields
• Education
• Research
• Consultancy
• Social Projects

7. Strategy
Academy Market
Projects

8. Achievements from 2007 to 2010
• Post-graduate course with 70 students (in
partenership with Fisam/UnC universities)
• 14 UX workshops
• 08 in-company training
• 23 talks on UX
• Online community with 900 members and 4000 messages
• 5.000 web pages of user generated content
• 17 thousands of visits per month

9. Experimenting with Postits, Lego Mindstorms and Arduino within our
post-graduate course

10. InCompany training with practical and fun exercises focused on the
organization needs.

11. Social projects in partnership with educational institutions and
NGOs.

12. Clients

14. Services

15. Ethnographic Interviews Focus Groups
Research

16. UX Planning Interaction Interface Design
Modelling

17. Usability Test Heuristic Card-Sorting
Evaluation

18. • www.faberludens.com
• Leandro Henrique de Souza
leandro.henrique@faberludens.com.br
+55 (041) 8832-6500