Is there an awesome Google Authorship photo? #pubcon

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My Pubcon Las Vegas presentation on choosing an effective and creative Google Author photo without hurting your Authorship search results

Published in: Technology, Business

Is there an awesome Google Authorship photo? #pubcon

  1. 1. IS THERE A PERFECT AUTHOR PHOTO? By Ann Smarty @seosmarty Brand & Community Manager at Internet Marketing Ninjas
  2. 2. @seosmarty
  3. 3. @seosmarty
  4. 4. @seosmarty
  5. 5. @seosmarty
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  7. 7. So how to make the most of your Google author photo? @seosmarty
  8. 8. OFFICIAL RULES @seosmarty
  9. 9. Only a real *recognizable* headshot will do @seosmarty
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  13. 13. There’s no place for even *partial* anonymity @seosmarty
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  16. 16. You’ll see your Authorship in Google search only if you follow the “no anonymity” rule @seosmarty
  17. 17. CHANGING PROFILE PHOTO @seosmarty
  18. 18. • It takes about 3 weeks for Authorship markup to show up in SERPs after first verified @seosmarty
  19. 19. • It takes about 3 weeks for Authorship markup to show up in SERPs after first verified • It takes seconds for a NEW photo to appear in SERPs after you change your Google Plus profile pic @seosmarty
  20. 20. It takes from a couple hours to a day for your Google Profile pic to be removed from SERPs once you start using a non-human pic as Google Plus profile pic @seosmarty
  21. 21. STAND OUT? @seosmarty
  22. 22. PROBLEM: We don’t really have clear “photo” guidelines @seosmarty
  23. 23. @seosmarty
  24. 24. What seems to work so far? @seosmarty
  25. 25. @seosmarty
  26. 26. OTHER OPTIONS? @seosmarty
  27. 27. Heatmap study by James Breeze (2009) @seosmarty
  28. 28. Heatmap study by Bunnyfoot.com (2006) @seosmarty
  29. 29. @seosmarty
  30. 30. KEY: CONSISTENCY @seosmarty
  31. 31. @seosmarty
  32. 32. Ann Smarty @seosmarty Contact us: 518-270-0854 @seosmarty
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