IBM Cognos 10 Business Insight offers major new capabilities that enable non-technical users to perform their own analysis and create professional-style reports with minimal training. View in-depth demonstrations of self-service advanced authoring and analysis techniques, including business authoring and ad hoc analysis using Cognos 10 Business Insight Advanced, slice-and-dice data exploration, unions and advanced set definitions, calculations and context filters, and advanced report layout. Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.

1. Cognos 10 Business Insight Advanced
Self- Service
Authoring and Analysis
www.Senturus.com
Helping Companies Learn From the Past, Manage the
1 Present and Shape the Future

2. This slide deck is part of a recorded webinar.
To view the FREE recording of this entire presentation and
download the SLIDE DECK, go to
www.senturus.com/recorded-webinars.php
You will find this—and many other recorded webinars-- under the “IBM Cognos
Business Intelligence”
2

3. Today’s Agenda
• Welcome and Introduction
• IBM Cognos 10 New Features Overview
• Features included at no charge
• Features requiring trade-up fees
• Business Insight Demonstration
• Business Insight Basics
• Business Insight Advanced “Edit” Mode
• Business Insight Advanced “Authoring” Mode
• Removing the risk of the Cognos 10 upgrade
• Senturus Fixed-price Cognos 10 Upgrade Offer
• Senturus training for Cognos 10
• Upcoming Hands-on Training Options
• Q&A
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4. Welcome and Introduction
• Who we are:
- Greg Herrera, Co-Founder, CEO
- Jim Frazier, Vice President, Sales
- Albert Valdez, Director of Education Services
• 11 years as a technical trainer, focused on business intelligence and
performance management
• 5 years as a Senior Education Specialist at Cognos, Inc.
• Lifetime CTT+ certification from CompTIA
• IBM Cognos Certified
• Last 6+ Years as a Senior Consultant, Solutions Architect, Education
Director
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5. Who is Senturus ?
• Consulting firm specializing in Corporate Performance Management
- Business Intelligence and Enterprise Planning
- Platform-independent
- IBM Premier Solutions Partner 2009-2011
- Cognos Platinum Partner 2001-2008
• Solution & Service Offerings
- Pre-built Solutions
- Complete project implementations
- Assessment and Roadmap consultations
- Training:
• Classroom, Onsite, Remote, Mentoring, Workshops & Webinars
• Led by professional trainers and seasoned consultants
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6. A few of our 400+ Clients
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7. Overview
IBM COGNOS 10 NEW FEATURES
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8. Highlights for IBM Cognos 10 - IBM Launch
1. Unified workspace with greater power, intuitive
navigation and cleaner look
2. Breadth of analytics across historical, real-time and
predictive information
3. Collaborative BI through built-in collaboration and
social networking
4. Easy data inclusion by the business from one value,
to entire data sets and external files
5. Analytics on the go for more devices and
disconnected interaction
6. Faster performance with in-memory processing
7. Seamless upgrade and ease of ongoing management
8. Trusted expertise with built-in training videos, „how-
to‟ books and user communities
9. Expanded deployment options include Cloud,
System z, and Power
10.Cognos 10 Ready added value of TM1, Planning,
Analytic Applications and SPSS Modeler
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9. IBM Cognos 10: Under the Hood
1. User Interface Improvements: Collaboration, Analysis Fee
• Business Insight
• Active Reports
• Cognos Collaboration
2. Predictive analytics and advanced statistics
3. Real Time Monitoring
4. New Mobile Capabilities
5. Enhanced access to External Data Free
6. Easier upgrades with Lifecycle Manager
7. Improved performance and scalability
8. Quicker Framework Manager development
9. Major improvements in graphics and visual appeal
10. More flexible and robust server administration
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10. IBM Cognos 10 Licensing Matrix
BI BI Enhanced BI Business BI Business BI Business BI Advanced BI BI
Consumer Consumer Author Analyst Manager Business ProfessionalProfessional
($891) ($1,110) ($1,450) ($1,450) ($1,450) Author Author ($3,340)
($400 add) ($1,680) ($2,790)
Cognos BI Capability
Business Insight       
Biz Insight Advanced
  
Active Reports       
Cognos Search       
Cognos Collaboration
      
Query Studio
   
Analysis Studio   
Report Studio
 
Metric Studio
 
Event Studio 
Transformer

IBM Cognos Mobile
*as of 10.1.1*
      
C10 Real-time Monitoring: $650/PVU (Needs BI Enhanced Consumer)
C10 Statistics: $250/PVU (BI Consumer has access)
**10.1.1: No additional server charge for Mobile
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11. IBM Cognos Business Insight
What is Business Insight?
 New WYSIWYG canvas for business managers to easily
assemble dashboards, view/interact/analyze the result
set, and share the results to follow a train of thought and
generate a unique perspective around information
Key Capabilities
• Assemble and Format - Drag-and-drop trusted content, filters, and other content
(RSS, HTML, text, and images). Modify and arrange layout, add colors and text, add
comments, and personalize widgets
• Interact and Analyze - User can change display, add calculations, filter/prompt, drill
up/down, and sort data and seamlessly move to Business Insight Advanced for
additional analysis
• Share and Collaborate - Dashboards are consumable by others, dashboard objects
can be shared and distributed, and integrated with Lotus Connections
Benefits
• Enhances self-service - Easy dashboard creation and assembly empower business
users
• Deeper insight into Performance - Powerful analysis capabilities for continual and
in-place data exploration
• Reduces IT bottlenecks - Facilitate self-service while leverage information from
trusted and properly IT governed content
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12. Business Insight Addresses Key Challenges
What Cognos heard from customers
Existing Customers
• Limited interactivity within the Report Viewer (e.g. no sorting, filtering, display
changes, annotation, etc.)
• Disconnected “Studio hopping” required for true interactivity (e.g. Report
Viewer to Query Studio / Analysis Studio to Report Studio)
• Large amount of time, effort, and unsupported techniques to hard-code in
simple interactions (e.g. change display type, sorting, etc.)
New Customers
• Limited ability to interact and manipulate the data and view and desire a more
“google” like experience
• Reliance on Excel or other tools to combine information together as existing
tools are too difficult to use
• Reliance on IT to create many one-off reports
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13. Demonstrations
IBM COGNOS 10 IN ACTION
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14. IBM Cognos 10 Business Insight
• Demonstrations
- Create and customize a dashboard from existing report
content
To view a free recoding of this demo, go to
www.senturus.com/recorded-webinars.php
You will find this recording under the IBM Cognos Business Intelligence section.
It is entitled Cognos 10 Business Insight.
14

15. IBM Cognos 10 Business Insight
• Demonstrations
- Perform ad-hoc analysis using Business Insight Advanced
capabilities
To view a free recoding of this demo, go to
www.senturus.com/recorded-webinars.php
You will find this recording under the IBM Cognos Business Intelligence section.
It is entitled Cognos 10 Business Insight.
15

16. IBM Cognos 10 Business Insight
• Demonstrations
- Understand the difference between B.I. Advanced “edit”
mode vs. “author” mode
To view a free recoding of this demo, go to
www.senturus.com/recorded-webinars.php
You will find this recording under the IBM Cognos Business Intelligence section.
It is entitled Cognos 10 Business Insight.
16

17. IBM Cognos 10 Business Insight
• Demonstrations
- Author advanced reports using Business Insight
Advanced
To view a free recoding of this demo, go to
www.senturus.com/recorded-webinars.php
You will find this recording under the IBM Cognos Business Intelligence section.
It is entitled Cognos 10 Business Insight.
17

18. Business Insight - Assembly of content
Content that can be used in Business Insight include:
• BI Content  TM1 Content
 Reports TM1 Websheet
TM1 Cube view
 Report parts
 PowerPlay reports  RTM Content
 URL’S
 Folders (will display as  Tools
navigation) Value Filter
 Prompts Slider Filter
Web Page
 Metric Studio Content
Image
 Watch Lists
Text
 Scorecards RSS
 Strategies My Inbox
 Metric Types
 Individual Metrics
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19. Senturus Upgrade and Training Services
REMOVING THE RISK OF THE
COGNOS 10 UPGRADE
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20. Senturus Cognos 10 Upgrade Package
Senturus In your
Upgrades Development $3,495
Cognos 8 to environment Fixed Price
Cognos 10
COGNOS
Senturus offers a full range of Upgrade Packages from
Development Only Remote Mentoring to Remove Risk to
Full Install, Migration and End to End Testing in Larger
Environments where we do it all
For More Information please contact Sales@Senturus.com
or
Call Jim Frazier @ 650-949-2921
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21. Other Senturus Solution Offerings
• Senturus BI Environment Optimization:
- Review of Source Systems, ETL Layer, Data Layer(Star-Schema),
Cubes, Meta Data Layer and Presentation Layer
- Can help identify and solve problems with performance or stability of
the BI environment
- Best Practices Recommendations for Architecture and Configuration
at the different BI stack layers
- Helps Organizations increase the ROI from their BI Investment
• Increase End User Adoption by Picking the Right Cognos Presentation Layer Tools
• Increase End User Adoption by leveraging Cubes/Metadata to move from Fixed
Reports to Analytics or to move from IT led reporting to End User Self Service
- Typically 3-5 Days at a cost of $4,500 - $9,000
- For More Information please contact Sales@Senturus.com
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22. Cognos Training Options
• Upcoming Senturus Public Training Events:
- Wednesday-Thursday, December 7-8, 2011, on-line:
• OLAP Modeling with IBM Cognos Transformer
- Tuesday-Wednesday, December 13-14, 2011, on-line:
• Beginning and Intermediate Professional Report Authoring with IBM
Cognos Report Studio
- Thursday, December 15, 2011, on-line:
• Advanced Report Authoring with IBM Cognos Report Studio
- Friday, December 16, 2011, on-line:
• Authoring Active Reports with IBM Cognos 10 Report Studio
- Wednesday-Thursday, January 25-26, 2012, on-line:
• Metadata Modeling with IBM Cognos Framework Manager
• Registration information will be sent along with the
webinar follow-up, or visit:
http://www.senturus.com/training_course_schedule.php
22

23. This slide deck is part of a recorded webinar.
To view the FREE recording of this entire presentation and
download the slide deck, go to
www.senturus.com/recorded-webinars.php
You will find this—and many other recorded webinars-- under the “IBM Cognos
Business Intelligence”
23

24. Contact Senturus
Senturus, Inc
www.senturus.com
sales@senturus.com
888-601-6010
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