Email is deeply woven into the fabric of most organizations, and finding the right solution that supports the entire organization can be challenging, confusing, and frustrating. Join Carly Brantz and Brian O’Neill on December 13th at 2PM EST as they discuss the decision of moving email to the cloud along with special guest StumbleUpon.
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
Build or Buy? Moving Your Email to the Cloud
1. Build vs. Buy
Carly Brantz Director Of Marketing
Brian O’Neill Product Manager
12/13/2012
2. Housekeeping
ReadyTalk Conference Tools Console
• View in Full Screen mode
Questions for Carly, Brian and StumbleUpon
• Ask questions by using the CHAT function
• When the presentation begins, you will see the
chat box as a floating window to use at any time
• We will answer as many questions as possible
and those that we don’t get to in a follow up blog
Follow up
• You will get an email with a link to the recording
and a copy of all slides
3. Today’sARE
WHO WE Speakers
Carly Brantz
carly.brantz@sendgrid.com
@carlybrantz
Brian O’Neill
Brian.oneill@sendgrid.com
@emailpm
Tali Leff
Nimish Parmar
3
4. Company Overview
• Founded July 2009
$27M venture capital raised
Series B closed Jan 2012
• TechStars graduate
(Boulder, CO)
• 110 employees across 4 offices
– HQ: Boulder, CO
– R&D: Anaheim, CA / Romania Angel investors include:
• Scott Petry (Founder, Postini)
• Matt Mullenweg (Founder, Wordpress)
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5. Delivering Email at Scale
Serving 60,000+ customers
Sending over 6 billion emails
per month
Transactional and marketing
email solutions
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8. The Challenges of Email
ISPs
AOL
Yahoo
Goog
Your Mail
Live
Server
.edu
Etc…
Spam
Still easy, right? Folder
9. The Challenges of Email
ISPs
AOL
Yahoo
Goog
Your Mail
Live
Server
.edu
Etc…
Spam
uh… Folder
10. The Challenges of Email
ISPs BlackLists
AOL SORBS
Yahoo BSB
Goog CBL
Your Mail
Live PSBL
Server
SPAM
.edu
COP
Etc… Etc…
Spam
wait… Folder
11. The Challenges of Email
ISPs BlackLists
Quick Note: These lines
do not represent actual
agreements between
AOL SORBS domains and blacklist
providers…
Yahoo BSB
Goog CBL
Your Mail
Live PSBL
Server
SPAM
.edu
COP
Etc… Etc…
Spam
email… Folder
12. The Challenges of Email
Spam
ISPs BlackLists
Filters
AOL SORBS Goog
Bright
Yahoo BSB Mail
Mail
Goog CBL Trust
Your Mail Spam
Assassi
Live PSBL
Server n
SPAM MSG
.edu Labs
COP
Etc… Etc… Etc…
Spam
stahp! Folder
13. The Challenges of Email
Blacklists
• Multiple Providers
• Ever changing and many require action
Many SPAM Filters
• Distinct Rules and Limits
1,000’s of Email Service Providers
1,000,000’s of Domain
14. The Challenges of Email
Email Security is Serious
• Phishing and Spear phishing
attacks up 56% in 2012
• Companies are targeted directly.
• Virus and other mal-ware
distribution A metaphor courtesy of Martin Clothing
Email is ALWAYS on High-Alert!
15. The Challenges of Email
So many
Email Must Be Responsive metaphors!
• Throttling must respond to
server messages
• Hosts, ISPs, and other vendors
make changes that require
your app to adjust its
tendencies
16. The Challenges of Email
In-House Email Costs!
• Email Delivery Experts are
a requirement to achieve
delivery at scale.
• Scaling is expensive and
requires planning This lady knows what I’m talking about.
• Any delivery impact is a
direct and indirect cost.
17. The Costs
In-House Scaling
• Hardware
– Rackspace
– Hosting
– Installation
– Planning This is all very expensive.
19. The Costs
Additional Considerations
• Staff
– Upgrades, Installations, Maintenance
• Email Deliverability
I’m expensive.
– Loss of revenue
– Resources for firefighting
– 20% goes undelivered
20. Why the (Quote)Cloud(Unquote)
What business factors drive the move to the cloud.
Reduced Cost
• 52%
Reduced Time To Market
• 41%
Operational Efficiencies
• 39%
Source: http://www.capgemini.com/
21. Cloud Based Benefits
• Reasons to make a cloud move
– Agility
– Infrastructure Cost Reduction
– Reduced IT Management Resources
– Increased Capacity
– Increased Productivity
22. Cloud Based Benefits
How far have you gotten in cloud adoption?
Embarking Early Maturing Near
Adoption Maturity
• 92% of IT Executives say cloud adoption is good for business
• 67% of IT Executives say cloud helps IT deliver better systems for less money
• 62% of IT Executives say SaaS apps give business
25. Overview: Key Email Numbers
• 30 different types of email
• 20M+ weekly rec emails sent/month
• 25M+ emails sent per month
• 2M+ clicks per month
26. Email’s Role in StumbleUpon
Why email is important:
• It’s our #1 communication channel to users
• It’s a way for us to communicate, engage & educate
• It’s a way to reach out to inactive users
Types of emails:
• Ongoing & automated
• One-time sends
• Testing groups
28. SendGrid APIs
Full event API integration
Use HBase as the primary datastore
Data validation and reference
29. Why Outsource?
1. Deliverability Issues
• We were doing everything in house
• Didn’t have relationships or experience in general with
ISPs, and had a lot of deliverability issues
• Decided on a 3rd party solution to handle deliverability
load and provide best practices
• Our end goal: make sure our emails get delivered to our
users’ inboxes.
30. Why Outsource
2. Usability
•Wanted to manage email creation and management in-
house
• Needed flexibility
• Didn’t need a full suite solution
3. Budget & Style
• Budget conscious
• Didn’t need to outsource everything
• Wanted to stay focused and data driven
31. Making the Right Choice
• Determine the true cost of
maintaining your own email
infrastructure.
• Outline your requirements
and research reputable
providers
• Compare your on-premise
costs with that of a Cloud
provider.
• Get customer feedback.
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32. Why SendGrid?
Our infrastructure is ready to scale and meet the demand at any
moment, thereby eliminating your email headaches so that you
can focus on your core product and meet the email demands of
your business.
Editor's Notes
Email is a work in progressEmail has many partnersEmail is always on high alertEmail needs to be responsiveEmail experts are neededEmail costs are changing
I’m going to give you a quick rundown of the challenges of sending email at scale. I say it’s quick because, well… obviously it’s super easy.
Each domain has their own rules and restrictionsMessages per minuteMessages per connectionMessage size limitsNumber of re-trys
FurtherEach domain has their own response codes and different interpretations
Alsothere are about 45 reputable blacklist providers out there that are utilized by the numerous domains to assist in in providing assurance to their recipients.
Alsothere are about 45 reputable blacklist providers out there that are utilized by the numerous domains to assist in in providing assurance to their recipients.
And…Enterprises employ spam filters which further restrict email deliverabilityFor instance, as per the most recent Return path studyPostini, the most widely use spam filter, delivers only 23% of email to the inbox
Work In progressincreased usage leads to new challenges in maintenance, delivery, and scalabilityNeed to maintain up-time, reliability, and consistencyvery resource intensive requiring dedicated personnel, specialized expertise and monetary commitment to grow and expand.Email has many partnersEmail dependent providers require integration (CRM’s, MAP, etc.)Need email integration specialist to streamline and create efficiencies between multiple platformsincluding directories, applications, mobile, security, collaboration tools like team workspaces and web conferencing
Email is always on high-alertEmail security is a constant battleDevelopers struggle to protect their network from malicious mail and criminal activityFirst half of 2012 saw a 56% increase in successful spear phishing attacks and tech companies are most targetedMust be able to rapidly deploy filtering software in order to safeguard systems from nefarious circumstances
Email needs to be responsiveRapid deployments of upgrades and migrations are happening at a fast clipDevelopment is charged with designing and executing processes that provide access to new innovation
Email experts are neededSpecializations are emerging in the area of delivery, analysis, and security to handle growing complexity of email landscape.The time needed to handle email operations has grownOrganizations without an established email expert on staff lean on own engineering and dev resources to fill gapCost of maintaining in house systems has skyrocketedSMBs and startups who are laser focused on rapid profitability opt for outsourced solutions
Email Hardware and Softwarefront loaded costs for hardware and software purchasebe sure to add in licenses, upgrades and ongoing maintenance including power, facility costs and overall operating expenses. (+ Financing costs)
Email Hardware and Softwarefront loaded costs for hardware and software purchasebe sure to add in licenses, upgrades and ongoing maintenance including power, facility costs and overall operating expenses. (+ Financing costs)
StaffAdd the number of people required to support ALL aspects of your email serviceIncludes IT professionals, email operations, email deliverability experts, and marketingEmail deliverability20% of email goes undeliveredROI implications resulting from poor deliverability (failure is a bad option)Loss of revenue, additional engineering time, hire deliverability specialist if something goes wrong to deal with ISPs
Reasons for cloud adoptionCIO Global Cloud Computing Adoption survey says top reasons areBusiness agility, infrastructure cost reduction, reduction in IT management and resources, increased capacity, increased productivitySecurity still serves as gating factor when making move to SaaS solution
Reasons for cloud adoptionCIO Global Cloud Computing Adoption survey says top reasons areBusiness agility, infrastructure cost reduction, reduction in IT management and resources, increased capacity, increased productivitySecurity still serves as gating factor when making move to SaaS solution
Better cost controlpay as you go models allow you to ramp up on actual need rather than projected needno upfront capital expenseRapid implementation and maintenancehosted email can initiate upgrades and configure software from a central point and deploy it system wide.Access to email deliverability expertsWhen outsourcing email to a reputable provider you get access to expertise that would be hard to find and expensive to hireGreater flexibilityPlenty of room for steady or rapid growth57% of companies say scalability is the primary factor driving cloud adoptionBetter use of internal expertiseDevelopment teams can focus on building better products and protecting networks
SendGrid is a cloud-based service that replaces your company’s email infrastructure and provides everything you need to operate a reliable and scalable outbound email delivery system.4 value propositionsDeliverability – [more] email to the inboxMetrics – [better] understand email performanceScalability – email [more] through the cloudFlexibility – [better] solutions through [more] APIs