1. Werksmail
chic web-based email for small teams
werkhaus milano /
werksmail.com

2. 2433 Unread Emails Is An
Opportunity For An Entrepreneur

3. Small businesses need to manage
email effectively

4. Two Great Ideas:
• What if your highrise/basecamp
account could talk to your inbox?
• What if your inbox could talk to
your boss's inbox, so everyone
know what's going on?

5. current state

6. No data portabilty!
• There's no email service that
provides a convenient api for
external services.
• Practically impossible for your
other applications to mine your
inbox.

7. Your inbox is asocial!
• Bill e-mails Fred and Mary. Fred decides Bob should be in on
the conversation too, so he replies and CCs Bob.
• Mary replies to the first e-mail and Bob misses out on her
reply.
• Then Fred doesn’t want to take part anymore, but still keeps
getting everybodys’ replies and can’t opt out.
• Later there’s an argument about who said what and who got it,
and people have to trawl through badly formatted quotes at the
bottom of old e-mails to work out what actually happened.

8. This is where we
come in!

9. How we do it
• every member of your team gets an email
account @company.werksmail.com
• add a domain name to get aliases like
@company.com
• assign/share emails with someone else in your
team
• comments/notes on an email are visible to
everyone

10. How we do it
• REST api that exposes your messages to
external services
• Third party apps can now mine your inbox!

11. Werksmail.com
Try it! It's great!

12. Monthly subscriptions
7-10 $ per user

13. Competition
Google apps, Mailroom, Relenta
and potentially Google wave

14. Strenghts
• Specifically geared towards small
businesses
• Designed to have an API => an
ecosystem would develop (difficult
to replicate by competitors)
• Easy to adopt

15. To-dos before launch
• Add support for external email
accounts
• Migrations from gmail/other imap
accounts
• Speak IMAP!