6 years with social media
marketing – what’s next?
3/4 2014 – Rasmus Møller-Nielsen
2008-2009 – Medieval
2010-2011 – The Revolutions
2012-2013 – Industrialization
2014 – The Present
Planning
relevant content
Engaging &
listening to
community
Paid
amplification &
measuring of
business ...
#1 Planning relevant content
• Organic reach
• Engagement
• Relevance
• Reach
#2 Engaging community
• Engagement level
• Average Handling Time
• Community Sentiment
#3 Listening to community
• Brand Mentions in conversations
• Correlations between your activities and the buzz
• General ...
#4 Paid amplification
• Performance oriented marketing
• Conversions on website
• Direct response
#5 Measuring business goals
2009-2014 – DSB
Planning
relevant content
Engaging &
listening to
community
Paid
amplification &
measuring of
business goa...
2014 -> The Collaborative Mindset
Relevant questions to ask yourself
• Do our leading team have the necessary power to
make us collaborate internally and wi...
Rasmus Møller-Nielsen
rmn@komfo.com
+ 45 29 90 91 94
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6 years in social marketing - what's next? - Community Conference 2014

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CEO Rasmus Møller-Nielsen spoke at Community Conference in Copenhagen the 3rd of April 2014 about what trends Komfo has experienced in social marketing within the last 6 years and what is next in this field in the near future. Community Conference is organised by Seismonaut.

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  • About large fortresses on FB – acquiring fans fast and ruthlessly. About large and shiny apps luring users away from native FB. KPI’s counting fans and installs. Evangelists: Engagement? Edgerank? There was need of KPIs for organic reach and engagement.But before the lords of the Facebook fortresses got to that..
  • We realized this was real people and real customers with own agenda.They were more in control that we imagined. They were storming the fortresses. We learned that customer service was a part of SMM (pain?).We needed KPI’s such as handling time and sentiment on channels. Mentions and buzz outside our channels.And then when we thought it was all engagement and customer service, this age came…
  • Transcript of "6 years in social marketing - what's next? - Community Conference 2014"

    1. 1. 6 years with social media marketing – what’s next? 3/4 2014 – Rasmus Møller-Nielsen
    2. 2. 2008-2009 – Medieval
    3. 3. 2010-2011 – The Revolutions
    4. 4. 2012-2013 – Industrialization
    5. 5. 2014 – The Present Planning relevant content Engaging & listening to community Paid amplification & measuring of business goals
    6. 6. #1 Planning relevant content • Organic reach • Engagement • Relevance • Reach
    7. 7. #2 Engaging community • Engagement level • Average Handling Time • Community Sentiment
    8. 8. #3 Listening to community • Brand Mentions in conversations • Correlations between your activities and the buzz • General sentiment about you • Storm Alerts
    9. 9. #4 Paid amplification • Performance oriented marketing • Conversions on website • Direct response
    10. 10. #5 Measuring business goals
    11. 11. 2009-2014 – DSB Planning relevant content Engaging & listening to community Paid amplification & measuring of business goals
    12. 12. 2014 -> The Collaborative Mindset
    13. 13. Relevant questions to ask yourself • Do our leading team have the necessary power to make us collaborate internally and with agencies? • Do we have the right team in place to focus on all important areas of social media marketing?
    14. 14. Rasmus Møller-Nielsen rmn@komfo.com + 45 29 90 91 94
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