How The Huffington Post creates value with communities - Community Conference 2014

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Community Director at The Huffington Post Tim McDonald spoke at Community Conference 2014 in Copenhagen April 3rd about seeing your members/customers not as a crowd, but as a community. He told us to identity the most influential members of the community and nurture them and to always be open to everyone.

Community Conference is organised by Seismonaut. www.communityconference.dk

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How The Huffington Post creates value with communities - Community Conference 2014

  1. 1. @tamcdonald******#ccdk*
  2. 2. What*is* Community?* We’ve*been*asking*the*wrong*ques=on.** It*should*be…* Who*is* Community?* @tamcdonald******#ccdk*
  3. 3. @tamcdonald******#ccdk* A* Is* NOT** a*Community** * It’s*people*who*come*and*go*
  4. 4. @tamcdonald******#ccdk* Community:** * * * * * People*who*are*passionate*about* you*and*emo=onally*aGached*to* your*brand*
  5. 5. @tamcdonald******#ccdk* When*your*community*is*exclusive* Everyone*on*this*side*is*excited* to*be*in* * * * * And*everyone*on*this*side,* wants*to*get*IN*
  6. 6. @tamcdonald******#ccdk* @MurphTheSurf350* Meet*Murph** Member*of*our*community*who:* •  Provides*feedback* •  Gives*insights*on*new*features* •  Offers*assistance*to*other*community* members*
  7. 7. @tamcdonald******#ccdk* Murph*is*a*pundit.** * Pundits*can:* •  Use*hyperlinnks* •  Format*text* •  Have*their*comments* featured*at*top* * Pundits*earn*this*privilege*by* being*responsible*and*helpful* community*members.**
  8. 8. @tamcdonald******#ccdk* WIIFT?* * What’s*in*it*for* THEM?***
  9. 9. @tamcdonald******#ccdk* Being*a*bulldozer* * The*world*doesn’t*care*what* you*say*about*your*brand.*
  10. 10. @tamcdonald******#ccdk* Becoming*the*magnet** * AGract*people*to*you*and*get*them* to*s=ck*around.**
  11. 11. @tamcdonald******#ccdk* @YourTash* Meet*Tash** Member*of*our*community*who:* •  Promotes*our*segments* •  Watches*and*comments* •  Introduces*new*community*members*
  12. 12. @tamcdonald******#ccdk* And*when*she*introduces*new*community*members…* * She*keeps*introducing*new*community*members!* * Most*importantly,*these*community*members*do*exactly* what*Tash*does:*promote,*introduce*and*par=cipate* **
  13. 13. @tamcdonald******#ccdk* Tash*sent*us*feedback* * A*personal*response,*to*let*her*know*I*read*her* feedback,*lead*to*all*the*connec=ons*and*support.*
  14. 14. @tamcdonald******#ccdk* Experiment* Always*be*experimen=ng* Start*small*by:* * •  Tes=ng*with*liGle*or*no** budget* •  Tes=ng*with*no*add’l* resources* •  GeZng*buy[in*from*at*least* one*other*stake[holder* •  Measuring*results*
  15. 15. @tamcdonald******#ccdk* •  Long*term*growth* •  Scalable*Community* * WIIFY?* What’s*in*it*for*you?*
  16. 16. @tamcdonald******#ccdk* * •  Innova?on* •  Loyalty* WIIFY?* What’s*in*it*for*you?*
  17. 17. @tamcdonald******#ccdk* * •  Community*is*not*the*crowd* (make*it*exclusive)* •  Be*the*magnet,*Not*the* bulldozer* •  Experiment*(always)*
  18. 18. @tamcdonald******#ccdk*
  19. 19. @tamcdonald******#ccdk*

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