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専修大学
Silicon Valley’s
Innovative Ecosystem:
The Cultural &
Environmental Success
Factors
Julie Taeko Gramlich
Kyoto University
http://juliegramlich.com
AGENDA
Personal Background • Career Highlights
• Masters Degree
Silicon Valley’s Environment • Access I, II, III
Silicon Valley’s Culture • Embrace Failure
• Build a Platform
• Collaborate
• Foster Intrinsic Motivation
• Customer-First Mentality
• Think Big
• Diversity & Inclusion
• Community
Conclusion Key Takeaways
Q&A Brainstorm
PERSONAL BACKGROUND
HTTP://JULIEGRAMLICH.COM
CAREER HIGHLIGHTS
University of California,
Berkeley in 2011
• Bachelor of Arts in Political
Economy
Google: Patent Legal Department
Equilar: Associate Corporate
Marketing Manager
Selligent: Corporate Marketing
Manager
MASTERS DEGREE
Monbukagakusho Scholarship
• Kyoto University, Masters in
Economics
Entrepreneurship in Japan
• Women’s Empowerment
Initiatives
Published Research
• 19 Female Founder Interviews
SILICON VALLEY’S ENVIRONMENT
HTTP://JULIEGRAMLICH.COM
Geography
• “Silicon Valley” > 20 Cities
History
• 1970s Xerox PARC
Networks
• Academia [Stanford]
• Private Sector [Incubators]
• CA Government
• Mentors / Role Models
ACCESS I
ACCESS II
Money
• 3rd Highest Number Of
Billionaires In The World
• 18,395 Silicon Valley
Angel Investors
• Venture Capital Funds
[$8.5M SF + $4.8M SJ =
$13.3M SV]
Talent
• 45 Engineers /1000
Employees > Any Other
City
ACCESS III
Amenities
• World-class Hotels
• World’s Top
Restaurants
• Large Conference
Centers
• Unique Entertainment
• Popular Sports Teams
• Uber / Lyft
SILICON VALLEY’S CULTURE
HTTP://JULIEGRAMLICH.COM
EMBRACE FAILURE
Fail Fast & Act Quickly
Be OK with Mistakes
Jeff Bezos
• “Amazon Is The Best
Place To Fail At!”
Strong Determination To
Succeed
Enjoy The Thrill Of A
Challenge
BUILD A PLATFORM
Google: Gmail, Google Apps, Google Photos, Google Adwords, Adsense,
Youtube, Google Maps, Android, Google Translate, Chrome
Apple: iCloud, iTunes, iMac, iPad, iPhone, TV, Watch
Amazon: Amazon Prime (Kindle Store, Prime Music, Prime Video, Prime Now,
Prime Pantry), Amazon Store, Amazon Web Services
COLLABORATE
Google Perks
• Free Meals, Open Lunch
Tables, Company-wide
Events
Strong Leadership
• Everyone Pitches In
• Collective Unity
Remote Work
Hackathons
Open Source
FOSTER INTRINSIC MOTIVATION
EXTRINSIC INTRINSIC
Company Brand [Prestige] Shape The Path Of Innovation
[Exciting]
Compensation [>$250,000 Salary] Play A Meaningful Role In The
Business [Significant]
Perks [Free Meals, Gyms] Work On Something That No One
Has Ever Done Before [Challenging]
Praise [Acknowledgement] Explore the Unexplored [Curiosity]
Awards [Industry Recognition]
CUSTOMER-FIRST MENTALITY
Customer Obsession
• Amazon’s Leadership
Principles
Amazon’s PR FAQ
User-Centered Design
• Simplification [Google]
• User-Friendly Design [Apple]
THINK BIG
Airbnb
• Be a Cereal
Entrepreneur
Amazon
• Think Big
• Bias for Action
• Invent & Simplify
DIVERSITY & INCLUSION
Airbnb
• “Belonging is at our core.”
Apple, Amazon & Google
• Transparent, Diversity
Statistics
Facebook
• Lean In
• Expectant Mothers Parking
Spots
COMMUNITY
Flat Hierarchy
“Soulful”
• Twitter
Care for Others
• Airbnb Company Value
Global Community
• Google’s Women’s Will
Campaign in Japan
CONCLUSION
HTTP://JULIEGRAMLICH.COM
KEY TAKEAWAYS
1. Collaborate Constantly 6. Be Community-Oriented, A
Global Citizen
2. Think Bigger 7. Foster Intrinsic Motivation
3. Customer-First Mentality 8. Embrace Failure
4. Build a Platform, Not a
Product
9. Access to top talent,
investment $, substantial
network.
5. Be Inclusive & Embrace
Diversity
10. Silicon Valley’s Historical
Infrastructure
Q&A // BRAINSTORM
HTTP://JULIEGRAMLICH.COM

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Silicon Valley's Innovative Ecosystem: The Cultural & Environmental Success Factors

Editor's Notes

  1. https://www.linkedin.com/in/julietaeko/ http://juliegramlich.org/entrepreneurs/
  2. https://www.linkedin.com/in/julietaeko/ http://juliegramlich.org/entrepreneurs/
  3. https://www.linkedin.com/in/julietaeko/ http://juliegramlich.org/entrepreneurs/
  4. https://www.linkedin.com/in/julietaeko/ http://juliegramlich.org/entrepreneurs/
  5. https://www.linkedin.com/in/julietaeko/ http://juliegramlich.org/entrepreneurs/
  6. https://www.linkedin.com/in/julietaeko/ http://juliegramlich.org/entrepreneurs/
  7. Geography: http://www.siliconvalleyonline.org/about-silicon-valley/cities-counties/ https://goo.gl/maps/dfWo3zSNyoJ2 History: http://www.businessinsider.com/silicon-valley-history-technology-industry-animated-timeline-video-2017-5 http://www.parc.com/about/ Networks: https://www.forbes.com/sites/katiasavchuk/2015/03/04/california-has-more-billionaires-than-every-country-except-the-u-s-and-china/#20207ff637c1 http://www.businessinsider.com/how-expensive-is-san-francisco-2015-9 https://www.ycombinator.com/demoday/
  8. 1.http://www.siliconvalleyonline.org/about-silicon-valley/cities-counties/ 2.https://goo.gl/maps/dfWo3zSNyoJ2 3.https://www.forbes.com/sites/katiasavchuk/2015/03/04/california-has-more-billionaires-than-every-country-except-the-u-s-and-china/#20207ff637c1 4.http://www.businessinsider.com/how-expensive-is-san-francisco-2015-9 5.https://angel.co/silicon-valley/investors 6.https://www.citylab.com/life/2016/02/the-spiky-geography-of-venture-capital-in-the-us/470208/ 7.https://www.forbes.com/sites/joelkotkin/2013/07/31/americas-engineering-centers/#14b25f8d27e1 8.https://www.thebalance.com/silicon-valleys-success-in-startups-4056396
  9. 1.http://www.siliconvalleyonline.org/about-silicon-valley/cities-counties/ 2.https://goo.gl/maps/dfWo3zSNyoJ2 3. https://www.forbes.com/sites/katiasavchuk/2015/03/04/california-has-more-billionaires-than-every-country-except-the-u-s-and-china/#20207ff637c1 4.http://www.businessinsider.com/how-expensive-is-san-francisco-2015-9 5.https://angel.co/silicon-valley/investors 6.https://www.citylab.com/life/2016/02/the-spiky-geography-of-venture-capital-in-the-us/470208/ 7.https://www.forbes.com/sites/joelkotkin/2013/07/31/americas-engineering-centers/#14b25f8d27e1 8.https://www.thebalance.com/silicon-valleys-success-in-startups-4056396
  10. https://www.linkedin.com/in/julietaeko/ http://juliegramlich.org/entrepreneurs/
  11. 1.https://www.amazon.jobs/principles 2. https://www.forbes.com/sites/ryanmac/2016/04/05/jeff-bezos-calls-amazon-best-place-in-the-world-to-fail-in-shareholder-letter/ 3.https://www.youtube.com/watch?v=YlgkfOr_GLY&app=desktop 4.http://juliegramlich.org/news/2017/silicon-valleys-top-technology-companies 5.https://www.thebalance.com/silicon-valleys-success-in-startups-4056396 6.https://hbr.org/2016/04/what-makes-some-silicon-valley-companies-so-successful 7.https://m.facebook.com/media/set/?set=a.1655178611435493.1073741828.1633466236940064&type=3 8. https://m.facebook.com/photo.php?fbid=1655180024768685&id=1633466236940064&set=a.1655178611435493.1073741828.1633466236940064&source=43
  12. 1. https://www.google.com/intl/en/about/products/ 2. https://www.apple.com/ 3. https://www.fastcompany.com/3067455/why-amazon-is-the-worlds-most-innovative-company-of-2017 4. http://www.businessinsider.com/amazon-products-and-services-you-didnt-know-existed-2016-7 5. https://newsroom.fb.com/company-info/ 6. https://newsroom.fb.com/products/ 7. https://www.techinasia.com/how-wechat-is-really-used-in-china 8. https://www.fastcompany.com/3065255/china-wechat-tencent-red-envelopes-and-social-money
  13. 1.http://fortune.com/best-companies/google/ 2.https://www.accenture.com/us-en/insight-outlook-california-dreaming-corporate-culture-silicon-valley 3.https://hbr.org/2016/04/what-makes-some-silicon-valley-companies-so-successful 4.https://www.thebalance.com/silicon-valleys-success-in-startups-4056396 5.https://opensource.com/business/10/10/open-innovation-and-open-source-innovation-what-do-they-share-and-where-do-they-diffe 6.https://angelhack.com/angelhack-global-hackathon-series-silicon-valley/
  14. https://www.cnet.com/news/silicon-valley-talent-wars-engineers-come-get-your-250k-salary/ https://hbr.org/2016/04/what-makes-some-silicon-valley-companies-so-successful https://www.accenture.com/us-en/insight-outlook-california-dreaming-corporate-culture-silicon-valley https://www.thebalance.com/silicon-valleys-success-in-startups-4056396
  15. 1.https://hbr.org/2016/04/what-makes-some-silicon-valley-companies-so-successful 2.https://www.forbes.com/sites/ryanmac/2016/04/05/jeff-bezos-calls-amazon-best-place-in-the-world-to-fail-in-shareholder-letter/#3855abb67bc5 3.https://www.amazon.jobs/principles 4.https://www.quora.com/Amazon-company-What-is-Amazons-approach-to-product-development-and-product-management 5.http://juliegramlich.org/news/2017/silicon-valleys-top-technology-companies
  16. https://www.airbnb.com/careers https://www.entrepreneur.com/article/234709 .https://www.amazon.jobs/principles
  17. 1.https://www.airbnb.com/diversity 2.https://www.airbnb.com/diversity/belonging 3.https://www.amazon.com/b?node=10080092011 4.https://www.apple.com/diversity/ 5.https://www.google.com/diversity 6.https://www.facebook.com/facebookdiversity/
  18. 1.https://about.twitter.com/en_us/values.html 2.https://www.airbnb.com/careers 3.https://www.womenwill.com/ 4.https://www.womenwill.com/japan/
  19. https://www.linkedin.com/in/julietaeko/ http://juliegramlich.org/entrepreneurs/
  20. https://www.linkedin.com/in/julietaeko/ http://juliegramlich.org/entrepreneurs/
  21. https://www.linkedin.com/in/julietaeko/ http://juliegramlich.org/entrepreneurs/