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Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging Markets Around the World (Lima, April 2016)

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slides for my talk at Venture Capital Conference in Peru (April, 2016)

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Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging Markets Around the World (Lima, April 2016)

  1. @DaveMcClure @500Startups http://500.co Lima - April 2016 Build Your Own Valley Creating Startup + Investor Ecosystems In Emerging Markets Around the World
  2. • What is 500? – $250M silicon valley VC fund + startup accelerator – 125 people / 30 partners / 25 languages / 20 countries – 1500+ Companies / 3000+ Founders / 200+ Mentors – Investment, Accelerator, Distro, Marketing, Events, Education – Community + Content + Conferences • 1500+ Co’s / 50+ Countries – Credit Karma ($3.5B) – Twilio ($1B+) – Grab ($1B+) – Wildfire (acq GOOG, $350M) – MakerBot (acq SSYS, $400M) – Viki (acq Rakuten, $200M) – Behance (acq Adobe, $150M) – Simple (acq BBVA, $117M) – Sunrise (acq MSFT, $100M) – Udemy – Ipsy – TalkDesk – Intercom – CinePapaya 500 Startups
 Global Seed Fund & Startup Accelerator
  3. 500 LatAm: People 3 Dave McClure FOUNDING PARTNER Bedy Yang MANAGING PARTNER GLOBAL / SILICON VALLEY Santiago Zavala PARTNER LATAM/MEXICOLATAM/BRAZIL 3
  4. • Viva Real: $10M revenue, raised $50M • Conta Azul: $3M revenue, raised $10M • Descomplica: $3M revenue, raised $8M • Sentisis: $1M revenue, raised $1.3M • Conekta: $1M revenue, raised $1.5M • Konfio: $1M revenue, raised $1.6M • Cinepapaya: $10M revenue, raised $3M 500 LatAm: Top Companies 4 5 yrs: 107 co’s, $8.4M invested, $17M FMV
  5. CinePapaya • 3M monthly visitors / 1,000 cinemas • 2M tickets sold, >$1M/mo (@ +20% MoM) • tickets in 5 countries; content in 29 • $3M Seed + Series A; Series B in DD • 65 employees in Peru & Colombia; hiring MX 5
  6. [ This Talk ] • What is 500 Startups? • Changes in Building Tech Startups • Changes in Venture Capital Investing • The “Lean” Investor + Portfolio Approach • Engineering Investor Ecosystems in Emerging Markets • Q&A
  7. Re-engineering a 50 year old sport: Venture Capital 2.0
  8. Football West Coast Offense Baseball MoneyBall Basketball 3 point revolution Venture Capital 500 Startups “Lots of little bets” 500 Strategy: MoneyBall for Startups Re-inventing a 50-year old sport
  9. How DMC Became a VC • Option 1: Go to Harvard/Stanford MBA, Become Associate, Work at McKinsey / Google / Facebook, Re-Join VC as Partner, Kick Back & Play Golf • Option 2: Start Unicorn, Grow Big, Sell for $1B+, Join VC • Option 3: Wander around Silicon Valley for 25 years as geek, entrepreneur, marketer, angel, then start your own VC firm
  10. Dave McClure
 Founding Partner, 500 Startups 00’s & 10’s: • VC: Founders Fund, Facebook fbFund, 500 Startups • Angel: Mashery, Mint.com, SlideShare, Twilio, Wildfire, SendGrid • Marketing: PayPal, Simply Hired, Mint.com, O’Reilly 80’s & 90’s: • Entrepreneur: Aslan Computing (acq’d by Servinet/Panurgy) • Developer: Windows / SQL DB consultant (Intel, MSFT) • Engineer: Johns Hopkins‘88, BS Eng / Applied Math
  11. 500 Startups Mission 1. Find Smart People. 2. Give Them Money. 3. Wait for Good Sh*t to Happen.
  12. 500 Startups: a Platform made of People #500STRONG #500LOVE #HFGSD
  13. 100 People, 20 Countries, 25 Languages
  14. Year People Locations AUM $ Companies 2010 5 MV 10 75 2011 10 BRZ 30 250 2012 15 MX, IND 50 450 2013 30 CHN, SEA 75 650 2014 50 SF, MENA 125 900 2015 100 Korea, UK, Thailand, Vietnam, Germany, EU, Israel, Japan, Turkey 200 1400 2016 150+ +10-20 More ??? 2000+ 500 Startups History: What a Long Strange Trip It’s Been
  15. Building Startup Ecosystems
  16. Investor Ecosystem Angels & Incubators ($0-10M) “Micro-VC” Funds ($10-100M) “Big” VC Funds ($100-500M) “Mega” VC Funds (>$500M) Incubation 0-$100K Seed $100K-$2M Series A/B $2-10M Series B/C $10-50M Bootstrap, KickStarter, AngelList, Crowdfunding stage where 500 writes first checks stage where 500 doubles-down (maybe)
  17. 500 Startups Mission • Provide capital, community, education to smart people (founders, investors) • Build functional startup ecosystems (founders, team, angels, accelerators, VC funds, capital, exits, liquidity, etc) • #HFGSD: Have Fun, Get Sh*t Done.
  18. 500 Startups: “Full-Stack” VC
  19. [ This Talk ] • What is 500 Startups? • Changes in Building Tech Startups • Changes in Venture Capital Investing • The “Lean” Investor + Portfolio Approach • Engineering Investor Ecosystems in Emerging Markets • Q&A
  20. Startup Investment Stages • Concept • Product • Functional Prototype • Early Users/Customers • Other Investors • Profitable Unit Economics? • Scalable Cust Acquisition? • Profitable Business • Scalable Organization • Exit / Liquidity? 20
  21. Changes in Tech Startups • LESS Capital required to build product, get to market – Dramatically reduced cost for servers, software, bandwidth – Funding Platforms: KickStarter, Angel List, Funders Club, etc – Access to online platforms for 100M-1B+ consumers, smallbiz, etc • MORE Customers via ONLINE platforms (100M+ users) – Search (Google, Baidu) – Social (Facebook, Twitter, LinkedIn) – Mobile (Apple, Android) – E-Commerce (Amazon, PayPal, Alibaba) – Media (YouTube, Pinterest, Instagram) – Comm/Msgs (WeChat, WhatsApp, SnapChat, Email, Voice, SMS, etc) • LOTS of little bets: Accelerators, Angels, Angel List, Small Exits – Capital + Co-working + Mentoring -> Design, Data, Distribution – “Fast, Cheap Fail”, network effects, quantitative + iterative investments
  22. Before & After 2 Dot-Com Crashes
 LEAN Startup: Simpler, Faster, Cheaper, Smarter Before 2000 ”Big, Fat, Dinosaur Startup” • Sun Servers • Oracle DB • Exodus Hosting • 12-24mo dev cycle • 6-18mo sales cycle • <100M people online • $1-2M seed round • $3-5M Series A • Sand Hill Road crawl After 2008 ”Lean, Little, Cockroach Startup” • AWS, Google, PayPal, FB, TW • Cloud + Open Source SW • Lean Startup / Startup Wknd • 3-90d dev cycle • SaaS / online sales • >3B people online • <$100K incub + <$1M seed • $1-3M Series A • Angel List global visibility
  23. Platforms 2.0
 Search, Social, Mobile, Video, Messaging
  24. Startup Risk Reduction Concept Early Customer Usage Scalable Customer Acquisition [about to be] Profitable Unit Economics Scalable Profitable Business Functional Prototype PRODUCT MARKET REVENUE Exit? When 500 Likes to Invest
  25. Startup Education • Business Plans / Revenue Projections • Software + Design/UX • Lean Startups + Continuous Deploy (Iterate) • Metrics Framework + Continuous Testing • Functional Prototypes / Customer Development • Scalable [Internet] Marketing & Sales • Cash-Flow Positive Unit Economics • Pitching + Fundraising (Angel List) • Monetization + Payments • Customer Service + Support 25
  26. [ This Talk ] • What is 500 Startups? • Changes in Building Tech Startups • Changes in Venture Capital Investing • The “Lean” Investor + Portfolio Approach • Engineering Investor Ecosystems in Emerging Markets • Q&A
  27. Industry Changes • Financial Market Crises (2000, 2008) • Startup Efficiency, Lean Startup Movement, Reduced Capital Costs • Growing Market, Global Distribution Platforms, “Growth Hacking” • Improved Monetization, Payments Infrastructure • Developing Startup Ecosystems, Global M&A • Micro VC: Seed Funds (ex: First Round Capital) • Incubators & Accelerators (ex: Y Combinator, 500 Startups) • Funding Platforms (ex: Angel List, Kickstarter) • Global Market of Angel Investors, Accelerators, Seed Funds more info: http://PreMoney.co
  28. Investor Education • Startups are NOT Real Estate • Most Startups Fail / Power Law Returns • Portfolio Approach (20-100+ investments) • Legal Structure, Financial Structure • Syndication + Co-Investment • Access to Downstream Capital • Exits & Liquidity 28
  29. http://bit.ly/99VCProblems
  30. Portfolio Diversification “Spray, not Pray”
  31. Q: Chances of spotting unicorn?/ a) 1% b) 2% c) 5% d) 10% e) ZERO
  32. Chances of spotting unicorn = ~1%/
  33. If portfolio size = 15 companies/
  34. / If portfolio size = 30 companies
  35. / If portfolio size = 100 companies
  36. 500 Strategy: Lots of Little Bets* 1) make lots of little bets on pre-traction, early-stage startups 3) wait 5-10 years for returns: -10-20% small exits @1-5X ($5-25M+) -5-10% larger exits @5-20X ($25-250M+) -1-2% unicorns @20-50X+ ($250M-1B+) *See Peter Sims book: “Little Bets” 2) over the next five years, double-down on top 20-30% ~500 co’s @ $100K 1st checks 100-200 co’s @ $200-500K 2nd/3rd checks (target 25-50 exits @ $100M+) (assume high failure rate ~50-80%)
  37. [ This Talk ] • What is 500 Startups? • Changes in Building Tech Startups • Changes in Venture Capital Investing • The “Lean” Investor + Portfolio Approach • Engineering Investor Ecosystems in Emerging Markets • Q&A
  38. Startup Investment Stages • Concept • Product • Functional Prototype • Early Users/Customers • Other Investors • Profitable Unit Economics? • Scalable Cust Acquisition? • Profitable Business • Scalable Organization • Exit / Liquidity? 39
  39. Startup Risk Reduction Concept Early Customer Usage Scalable Customer Acquisition [about to be] Profitable Unit Economics Scalable Profitable Business Functional Prototype PRODUCT MARKET REVENUE Exit? When 500 Likes to Invest
  40. Legal review Partner approval Angel Pre-Seed Seed Post-Seed Series A/B Growth Accelerator Seed “Distro" Follow-On Selection Criteria – Data-Driven Process Based on Pre-defined Metrics • Product or service solves a problem for a specific target customer • Capital-efficient business; operational at less than $1M in external financing • Scalable internet-based distribution (search, social, mobile) or proven ability to scale sales • Functional prototype required before investing (or previous product success) • Measurable traction: engaged users, some revenue, and attractive unit economics • Cross-functional team with design, engineering and marketing expertise How 500 Invests: Accelerator, Seed, Distro
  41. The Lean Investor Make lots of little bets: • Start with many small “experiments” • Filter out failures + small wins • Double-down on stuff that looks like it’s working • Incubation: $0-100K (“Build & Validate Product”) • Seed: $100K-$1M (“Test & Grow Marketing Channels””) • Venture: $1M-$10M (“Maximize Growth & Revenue”)
  42. Investment Stage #1: 
 Product Validation + Customer Usage • Structure – 1-3 founders – $0-$100K investment – Incubator environment: multiple peers, mentors/advisors • Test Functional Prototype / “Minimum Viable Product” (MVP): – Prototype->Alpha, ~3-6 months – Develop Minimal Critical Feature Set => Get to “It Works! Someone Uses It.” – Improve Design & Usability, Setup Conversion Metrics – Test Small-Scale Customer Adoption (10-1000 users) • Demonstrate Concept, Reduce Product Risk, Test Functional Use • Develop Metrics & Filter for Possible Future Investment
  43. Investment Stage #2: 
 Market Validation + Revenue Testing • Structure – 2-10 person team – $100K-$1M investment – Syndicate of Angel Investors / Small VC Funds • Improve Product, Expand Customers, Test Revenue: – Alpha->Beta, ~6-12 months – Scale Customer Adoption => “Many People Use It, & They Pay.” – Test Marketing Campaigns, Customer Acquisition Channels + Cost – Test Revenue Generation, Find Profitable Customer Segments • Prove Solution/Benefit, Assess Market Size • Test Channel Cost, Revenue Opportunity • Determine Org Structure, Key Hires
  44. Investment Stage #3: 
 Revenue Validation + Growth • Structure – 5-25 person team – $1M-$10M investment – Seed & Venture Investors • Make Money (or Go Big), Get to Sustainability: – Beta->Production, 12-24 months – Revenue / Growth => “We Can Make (a lot of) Money!” – Mktg Plan => Predictable Channels / Campaigns + Budget – Scalability & Infrastructure, Customer Service & Operations – Connect with Distribution Partners, Expand Growth • Prove/Expand Market, Operationalize Business • Future Milestones: Profitable/Sustainable, Exit Options
  45. Investment Allocation Strategy • How long will companies take to exit / reach liquidity? (3-7 yrs) • How long is your investment cycle? (ex: 3-5 yrs) • When will capital be returned? (1X in 5-8 yrs, 2-5X in 8-12 yrs) • Simple allocation for $10M investment budget over first 5 years • 50% 1st checks + 50% 2nd/3rd checks • ~100 1st checks @ $50K each ($5M), ~20 checks / yr • ~10-20 2nd checks @ $250-500K each ($5M), ~3 checks / yr 1 2 3 54 7 8 109 11 12 13 15146 1 5432 50 15 .. .. ..
  46. [ This Talk ] • What is 500 Startups? • Changes in Building Tech Startups • Changes in Venture Capital Investing • The “Lean” Investor + Portfolio Approach • Engineering Investor Ecosystems in Emerging Markets • Q&A
  47. 500 Startups to 500 VCs
  48. Critical Ecosystem Factors • Optimism & Belief (“Silicon Valley”) • Mentorship + Education (Knowledge) • Universities + Companies (People) • Capital, Legal, Finance (Infrastructure) • Engineering + Design / UX (Product) • Platforms + Distribution (Customers) • Online Payments (Monetization) • IPO / M&A Market (Exits) 49
  49. We live in a World of ABUNDANCE • There are LOTS of talented people in the world • There are LOTS of entrepreneurs everywhere • There is a LOT of capital sitting around, BUT…. • Not much is available for un-tested entrepreneurs :( • 500 Startups plans to change that.
  50. Who, What is an Entrepreneur?
  51. Who/What is an Entrepreneur? • someone who WANTS to start a business • someone who can RUN a business • someone who can run a SUSTAINABLE business • someone who can run a PROFITABLE business that creates VALUE & employs LARGE # people • someone who can run a $10M/yr business that employs 100+people
  52. Building Startup Ecosystems
  53. Challenges for VCs & Angels in Emerging Markets • Smaller Markets than USA, UK/EU, CH/JPN • Limited Internet / Mobile / Smartphone • Tough Online Payments / Physical Logistics • Small # of Early-Stage Capital / Firms • Long Time to Exits /Liquidity (7-10 years) • Small # IPOs (0?) / Small # Local Acquirers 54
  54. Solutions for VCs & Angels in Emerging Markets • Increase #, frequency of early-stage investors • Increase portfolio size, Decrease check size • Increase #, frequency of acquirers • Fund of Funds for Countries / Regions • Liquidity Funds for Repurchase of Series A/B • Use of Real Estate as Hedge / Synthetic Liquidity • Tax Incentives for Global, Local Acquirers • Tax Incentives for Investing in Startups, Innovation 55
  55. How Big Is The Market? Q: How Many Entrepreneurs? • How Many People = 7,000,000,000 on earth • 1% of Humanity is Entrepreneurial = 70,000,000 founders • Live 70 years, try at least once = 1,000,000 founders / year • How Much Do They Need? Zero? $100K? $1M? $10M? • How Big is the Market = 1M founders x $10M = $10 TRILLION / year • Come on, REALLY? (ok Divide by 100) • 100,000 founders / year * $1M each = $100 BILLION / year
  56. How Many VCs? • How Many Founders? 1,000,000 founders / year • (ok, divide by 100, let’s say 10,000 founders / year) • 1 VC can make 20 investments / year • 10,000 founders / 20 deals per VC = 500 VCs
  57. Investing Resources • The Venture Capital Cycle (Gompers, Lerner) • Venture Deals (Feld, Mendelson) • Angel Investing (Rose) • Venture Hacks (Naval, Nivi) • blogs: Fred Wilson, Brad Feld, Mark Suster • Quora: Jason Lemkin, David Rose, etc 58
  58. Questions? Comments? • More Info? – http://500.co (our company) – http://500hats.com (my blog) – https://angel.co/500startups (our fund) – Dave McClure, @DaveMcClure

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