Presentation on using iPad and tablets in the enterprise. Overview of use cases, decision structures and top apps

1. 1 iPad for Enterprise Presented by Scott Chapin

2. About DigiKnow Company founded in Cleveland 1995 60 creative, technical, strategy and coordination professionals Staff of creative, marketing, technology and consulting professionals E-business partner for total solutions or collaborative assignments Independent company with consistent ownership and leadership 600+ website, web apps and mobile apps A true interactive organization 2

3. Web Design & Development 3

4. Mobile Web 4

5. Smartphone Apps 5

6. iPad Apps 6

7. iPads in Business Today 7

8. Today’s Digital Marketplace Apple sold 3 million iPads during the Q2 Google Android market share grew 5 points between April and July to a 17% overall US share comScore reports that 31% of US consumers download apps 8

9. Phone vs. Tablet 9

10. Broadening tablet market 10+ mobile-OS tablets in the market Apple, Archos, Dell, etc. 15+ tablets promised for near-term delivery Samsung, Cisco, RIM, Toshiba, ViewSonic, HP, ASUS, etc. Almost every phone or screen manufacturer has rumored to be thinking about the market 10

11. iPads in Business 11

12. Top Business Apps 12

13. On the Go Productivity Light-weight laptop replacement Access to full desktop or cloud-based files Integration with MS Exchange, Lotus Notes, Google Apps Access to SAP, Sybase and other enterprise systems 13

14. Paperless Office Office Documents EMR Review Image/Document Viewer Meeting Notes 14

15. Sales/Demonstration Digital Catalog Product Demonstration Facility Overview One-on-One Presentation Support 15

16. Data Collection Patient Intake Guest Checkout Materials/Information Request Tradeshow booth check-in 16

17. Digital Payment/Finance Point-of-interest financing Portable point-of-sale terminal Mobile banking On-the-go trading 17

18. Training/Recruiting Mobile terminal to training center Simulation and virtual training eLearning 18

19. Kiosk / Self-Running Exhibit/Company information Portable engagement tool Self-guided tour 19

20. Marketing/Advertising Interactive Games Engaging Product Interactions Mobile Utility Sponsorship 20

21. Bringing iPads into the Enterprise 21

22. Too Many Options Smartphone vs. Tablet iOS vs. Android (vs. QNX vs. WinPhone 7) 7 inch vs. 10 inch Tablet vs. Netbook 22

23. Who Owns Digital 23 Sales Marketing Communications IT

24. Qualifying Leads Mobile App projects start at $10,000 and can range up to $100,000+ The best clients recognize that mobile needs to be part of a larger strategy, not just a tactic or part of a trend Multi-use solutions are much easier to sell-in than a one-off project 24

25. When to Engage DigiKnow To help evaluate available technologies and apps To design custom solutions for web, iOS or Android When there isn’t 100% buy-in and you need outside guidance into additional leverage points 25

26. 26 For more information about mobile marketing, please contact: Scott Chapin Director of Consulting Services 216-325-1981 schapin@digiknow.com