Tablet Marketing

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Presented to the Cleveland AMA chapter on February 28, 2011

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  • 3.23.54.3579.7
  • Tablet Marketing

    1. 1. iPad <br />Marketing <br />Presented by Scott Chapin<br />
    2. 2. Tablet Market Today<br />2<br />
    3. 3. Tablet Overview<br />Apple shipped 15 million iPads in 2010 and expects to ship 40 million in 2011<br />Pew Research Center reports that 29% of all cell phone owners have downloaded apps<br />200,000 Android, 350,000 iPhone and 60,000 iPad apps are in their digital stores<br />3<br />
    4. 4. Phone vs. Tablet<br />4<br />
    5. 5. Broadening tablet market<br />20+ mobile-OS tablets in the market<br />Apple, Archos, Motorola, Samsung, etc.<br />80 Android devices were announced or demoed at CES last month<br />Cisco, RIM, Toshiba, ViewSonic, HP, ASUS, etc.<br />Almost every phone or screen manufacturer has rumored to be building a tablet<br />5<br />
    6. 6. Marketing on Ipads<br />6<br />
    7. 7. Sales/Demonstration<br />Digital Catalog<br />Product Demonstration<br />Facility Overview<br />One-on-One Presentation Support<br />7<br />
    8. 8. Data Collection<br />Patient Intake<br />Guest Checkout<br />Materials/Information Request<br />Tradeshow booth check-in<br />8<br />
    9. 9. Digital Payment/Finance<br />Point-of-interest financing<br />Portable point-of-sale terminal<br />Mobile banking<br />On-the-go trading<br />9<br />
    10. 10. Training/Recruiting<br />Mobile terminal to training center<br />Simulation and virtual training<br />eLearning<br />10<br />
    11. 11. Kiosk / Self-Running<br />Exhibit/Company information<br />Portable engagement tool<br />Self-guided tour<br />11<br />
    12. 12. Marketing/Advertising<br />Interactive Games<br />Engaging Product Interactions<br />Mobile Utility Sponsorship<br />12<br />
    13. 13. Developing a Tablet Strategy<br />13<br />
    14. 14. Too Many Options<br />Smartphone vs. Tablet<br />iOS vs. Android (vs. QNX vs. Windows)<br />7 inch vs. 10 inch<br />14<br />
    15. 15. Who Owns Tablets<br />15<br />IT<br />Marketing<br />Sales<br />Communications<br />
    16. 16. Where to start<br />Think holistically<br />Take inventory of all your digital assets<br />Incorporate IT and legal in your conversations<br />Consider how tech savvy your customer is<br />Invest in flexible and reusable solutions<br />16<br />
    17. 17. 17<br />For more information about mobile marketing, <br />please contact:<br />Scott Chapin<br />Mobile Strategist<br />216-325-1981<br />scott@circle44mobile.com<br />17<br />

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