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Sven Huberts (Isobar) at iProspect|Netsociety, Mobile Sessions

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Sven Huberts (Isobar) at iProspect|Netsociety, Mobile Sessions

  1. 1. Inspiration Session
  2. 2. Today Some of the topics we cover: •UX •Multiscreen •Social •OOH •Payment de Bijenkorf interactief / 10-12-2012 2
  3. 3. The world around us is changing 3
  4. 4. 4
  5. 5. 5
  6. 6. Speed Accessibility Information 6
  7. 7. Goals are ELEMENTARY really Increase qualified engagements with our brand to deliver YOY Increases in Revenue more Efficiently 7
  8. 8. Yet NOT SIMPLE.... 8
  9. 9. 1 in 4 is now a ‘three screener’ 9
  10. 10. Mobile payment Major companies like Starbucks are also taking advantage of faster and more convenient payment options for the second screen provided by innovative companies such as Square
  11. 11. Square Wallet 11
  12. 12. Colour matching functionality 12
  13. 13. New interfaces for existing services are being created. 13
  14. 14. Obvious Interactions 14
  15. 15. HTML5 Responsive Activation 15
  16. 16. Connecting Mobile to 2nd screen devices 16
  17. 17. Connecting existing interfaces to the new 17
  18. 18. A Brand which is Future Proofing their Business Premium Brand Theatre is here. 18
  19. 19. Together like never before 19

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