Implementing Inbound Marketing For Your School
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My recent presentation for AISAP during our Roundtable Events in Florida describing how we implemented inbound marketing at my school.
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Implementing Inbound Marketing For Your School
- 1. Implementing Inbound Marketing For Your School Brendan J. Schneider Twitter: @SchneiderB Blog: www.schneiderb.com Email: brendan@schneiderb.com May 2, 2012
- 2. Our Story Sewickley Academy 2008
- 6. Social Media
- 9. ✤ Inquiries -- /Apps, Visit = ✤ Ghost Inquiries ✤ Traditional Marketing ROI ✤ Job Security
- 10. Inbound Marketing Outbound - You find families Inbound - Get found by families
- 11. Where it all starts...
- 12. Implementing Inbound Marketing ✤ Get Found ✤ Define Keywords ✤ SEO ✤ Promote – Social Media ✤ Convert ✤ Analyze
- 14. Inbound Marketing ✤ Search Engine Optimization (SEO) ✤ Relevance ✤ Authority
- 15. Search Engine Optimization ✤ Create Great Content ✤ Get Links ✤ Get Found Marketing
- 16. Search Engine Results Page SERP
- 17. Blog Twitter Pinterest School Website Google+ Facebook YouTube Marketing
- 18. School Website
- 19. Blog ✤ Core ✤ Focus on Keywords ✤ Social Sharing ✤ Brand ✤ How can you educate your prospective families?
- 20. Blog Details ✤ Wordpress.org ✤ Long Tail Keywords ✤ Subdomain ✤ Comments ✤ Blog.sewickley.org vs. ✤ Subscription sa.tumblr.com ✤ Team ✤ Social Sharing ✤ Chief Blogger ✤ Post at least 1/week
- 21. Blog Topics ✤ Success ✤ Failure ✤ 5 Things To Do Before You Apply ✤ Bring Sid The Kid Home For Financial Aid ✤ Knockin’ On Seven’s Door ✤ Why We Teach Mandarin Chinese At Sewickley Academy ✤ See The Film – Save A Life ✤ College Guidance: 5 Best Tips and Practices ✤ A Teacher’s Interest In Pinterest ✤ 7 Questions With Pat Bassett
- 22. Twitter ✤ “Beach Attire” ✤ Curate Content ✤ Share ✤ What does your school find interesting?
- 23. Twitter Details ✤ Hootsuite.com ✤ Bufferapp.com ✤ Timely.is ✤ Post 3-4/day ✤ 75/25 Rule
- 24. Twitter Content ✤ 75% - School ✤ 25% - Non-School ✤ Blog Posts ✤ Educational Articles ✤ Cross-Promote ✤ Local News ✤ News - Internal/External ✤ Community Info ✤ Media ✤ Good Neighbor Tweets ✤ Educational Quotes
- 25. YouTube ✤ The Future ✤ Experiment ✤ Smartphone ✤ Unpolished
- 26. Google+ ✤ Isn’t Dead ✤ Social Signals ✤ Cross Promote ✤ Engagement ✤ Hangouts
- 27. Pinterest ✤ Experiment ✤ Women First! ✤ Social Signals ✤ Cross Promote ✤ Fun
- 28. Convert ✤ Landing Pages ✤ A/B Testing ✤ Tracking URLs ✤ Lead Nurturing ✤ Lead Grading ✤ How many inquiry forms are there on your website?
- 29. Results ✤ 2012-2013 Admission Year ✤ Inquiries, Applications, and Visits are all increased compared to last year ✤ Inquiries up 11% - 4 year high ✤ Applications up 11% - 4 year high ✤ Visits up 17% - 4 year high
- 30. Books
- 31. Questions
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