Bovey tracey-business-club-presentation

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Bovey tracey-business-club-presentation

  1. 1. Bovey Tracey Business ClubBovey Tracey Business Club Social Media /Social Media / Online MarketingOnline Marketing
  2. 2. • Twitter • Facebook • LinkedIn • YouTube • Google+ • Google Places/Google Local • Google Adwords/Pay Per Click
  3. 3. Why Social Media? Building your brand
  4. 4. Why Social Media ● Word of mouth marketing ● Provides transparency ● Customer service
  5. 5. Why Social Media ● Connect with your audience ● Your competitors use social media ● Your audience is on social media
  6. 6. Why Social Media SEO VALUESEO VALUE
  7. 7. Content • Links • Pictures • Videos • Quotes • Questions and Answers
  8. 8. Content Make it shareable: • Funny • Helpful • Newsworthy • Inspiring
  9. 9. Questions and Answers • What are the top ten reasons that people buy a new car? Answer: linktoablogpost about thesubject • Who wore it best at the Oscars? Fashion experts explain: linktofashionwebsiteormagazine • Improve your golf swing in ten minutes! Here’s how: linktoprofessionalgolfer’s tips andtricks
  10. 10. Frequency of Tweeting “A good basic rule is between three to five Tweets per day” source: Twitter
  11. 11. Tweets that contain links receive 86% more RTs that Tweets with no links. Source: Buddy Media
  12. 12. Brands that tweet during ‘busy hours’ of 8.00am to 7.00pm receive 30% higher engagement than Tweets that fall during ‘non-busy’ hours (8.00pm to 7.00 am) Source: Buddy Media
  13. 13. Tweets Perform Best When Kept Short Tweets that contain less than 100 characters receive 17% higher engagement than longer Tweets. Source: Buddy Media
  14. 14. Tweets with hashtags receive two times more engagement than those without hashtags (only 24% of Tweets contain hashtags!) Source: Buddy Media
  15. 15. Tweets with one or more hashtags are 55% more likely to be retweeted than tweets without hashtags Source: Hubspot.com
  16. 16. Tweets that show two or more hashtags actually show a 17% drop in engagement Source: Buddy Media Twitter For Business
  17. 17. Measure Your Success • Follower growth • Follower quality and engagement • Reach • Traffic • Conversions
  18. 18. Case StudiesCase Studies
  19. 19. REVIEWS
  20. 20. Google+ Local Google+ Business Page

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