1. Implementing Inbound Marketing
For Your School
Brendan J. Schneider
Twitter: @SchneiderB
Blog: www.schneiderb.com
Email: brendan@schneiderb.com
May 2, 2012
19. Blog
✤ Core
✤ Focus on Keywords
✤ Social Sharing
✤ Brand
✤ How can you educate your prospective families?
20. Blog Details
✤ Wordpress.org ✤ Long Tail Keywords
✤ Subdomain ✤ Comments
✤ Blog.sewickley.org vs. ✤ Subscription
sa.tumblr.com
✤ Team
✤ Social Sharing
✤ Chief Blogger
✤ Post at least 1/week
21. Blog Topics
✤ Success ✤ Failure
✤ 5 Things To Do Before You Apply ✤ Bring Sid The Kid Home
For Financial Aid
✤ Knockin’ On Seven’s Door
✤ Why We Teach Mandarin Chinese
At Sewickley Academy ✤ See The Film – Save A Life
✤ College Guidance: 5 Best Tips and
Practices
✤ A Teacher’s Interest In Pinterest
✤ 7 Questions With Pat Bassett
22. Twitter
✤ “Beach Attire”
✤ Curate Content
✤ Share
✤ What does your school find interesting?
26. Google+
✤ Isn’t Dead
✤ Social Signals
✤ Cross Promote
✤ Engagement
✤ Hangouts
27. Pinterest
✤ Experiment
✤ Women First!
✤ Social Signals
✤ Cross Promote
✤ Fun
28. Convert
✤ Landing Pages
✤ A/B Testing
✤ Tracking URLs
✤ Lead Nurturing
✤ Lead Grading
✤ How many inquiry forms are there on your website?
29. Results
✤ 2012-2013 Admission Year
✤ Inquiries, Applications, and Visits are all
increased compared to last year
✤ Inquiries up 11% - 4 year high
✤ Applications up 11% - 4 year high
✤ Visits up 17% - 4 year high