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Implementing Inbound Marketing For Your School
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Implementing Inbound Marketing For Your School

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My recent presentation for AISAP during our Roundtable Events in Florida describing how we implemented inbound marketing at my school.

My recent presentation for AISAP during our Roundtable Events in Florida describing how we implemented inbound marketing at my school.

Published in: Business, Technology

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  • Transcript

    • 1. Implementing Inbound MarketingFor Your SchoolBrendan J. SchneiderTwitter: @SchneiderBBlog: www.schneiderb.comEmail: brendan@schneiderb.comMay 2, 2012
    • 2. Our StorySewickley Academy 2008
    • 3. Traditional/Outbound Marketing
    • 4. Social Media
    • 5. Friends? Followers?
    • 6. ✤ Inquiries -- /Apps, Visit =✤ Ghost Inquiries✤ Traditional Marketing ROI✤ Job Security
    • 7. InboundMarketingOutbound - You find familiesInbound - Get found by families
    • 8. Where it all starts...
    • 9. Implementing Inbound Marketing✤ Get Found ✤ Define Keywords ✤ SEO ✤ Promote – Social Media✤ Convert✤ Analyze
    • 10. Pittsburgh Private School?
    • 11. Inbound Marketing✤ Search Engine Optimization (SEO) ✤ Relevance ✤ Authority
    • 12. Search EngineOptimization✤ Create Great Content✤ Get Links✤ Get Found Marketing
    • 13. Search Engine Results PageSERP
    • 14. BlogTwitter Pinterest School WebsiteGoogle+ Facebook YouTube Marketing
    • 15. School Website
    • 16. Blog✤ Core✤ Focus on Keywords✤ Social Sharing✤ Brand✤ How can you educate your prospective families?
    • 17. Blog Details✤ Wordpress.org ✤ Long Tail Keywords✤ Subdomain ✤ Comments ✤ Blog.sewickley.org vs. ✤ Subscription sa.tumblr.com ✤ Team✤ Social Sharing ✤ Chief Blogger✤ Post at least 1/week
    • 18. Blog Topics✤ Success ✤ Failure ✤ 5 Things To Do Before You Apply ✤ Bring Sid The Kid Home For Financial Aid ✤ Knockin’ On Seven’s Door ✤ Why We Teach Mandarin Chinese At Sewickley Academy ✤ See The Film – Save A Life ✤ College Guidance: 5 Best Tips and Practices ✤ A Teacher’s Interest In Pinterest ✤ 7 Questions With Pat Bassett
    • 19. Twitter✤ “Beach Attire”✤ Curate Content✤ Share✤ What does your school find interesting?
    • 20. Twitter Details✤ Hootsuite.com✤ Bufferapp.com✤ Timely.is✤ Post 3-4/day✤ 75/25 Rule
    • 21. Twitter Content✤ 75% - School ✤ 25% - Non-School ✤ Blog Posts ✤ Educational Articles ✤ Cross-Promote ✤ Local News ✤ News - Internal/External ✤ Community Info ✤ Media ✤ Good Neighbor Tweets ✤ Educational Quotes
    • 22. YouTube✤ The Future✤ Experiment✤ Smartphone✤ Unpolished
    • 23. Google+✤ Isn’t Dead✤ Social Signals✤ Cross Promote✤ Engagement✤ Hangouts
    • 24. Pinterest✤ Experiment✤ Women First!✤ Social Signals✤ Cross Promote✤ Fun
    • 25. Convert✤ Landing Pages✤ A/B Testing✤ Tracking URLs✤ Lead Nurturing✤ Lead Grading✤ How many inquiry forms are there on your website?
    • 26. Results✤ 2012-2013 Admission Year ✤ Inquiries, Applications, and Visits are all increased compared to last year ✤ Inquiries up 11% - 4 year high ✤ Applications up 11% - 4 year high ✤ Visits up 17% - 4 year high
    • 27. Books
    • 28. Questions