Implementing Inbound MarketingFor Your SchoolBrendan J. SchneiderTwitter: @SchneiderBBlog: www.schneiderb.comEmail: brenda...
Our StorySewickley Academy 2008
Traditional/Outbound Marketing
Social Media
Friends? Followers?
✤   Inquiries -- /Apps, Visit =✤   Ghost Inquiries✤   Traditional Marketing ROI✤   Job Security
InboundMarketingOutbound - You find familiesInbound - Get found by families
Where it all starts...
Implementing Inbound Marketing✤   Get Found    ✤   Define Keywords    ✤   SEO    ✤   Promote – Social Media✤   Convert✤   A...
Pittsburgh Private School?
Inbound Marketing✤   Search Engine Optimization (SEO)    ✤   Relevance    ✤   Authority
Search EngineOptimization✤   Create Great Content✤   Get Links✤   Get Found                           Marketing
Search Engine Results PageSERP
BlogTwitter             Pinterest          School          WebsiteGoogle+             Facebook          YouTube           ...
School Website
Blog✤   Core✤   Focus on Keywords✤   Social Sharing✤   Brand✤   How can you educate your prospective families?
Blog Details✤   Wordpress.org                ✤   Long Tail Keywords✤   Subdomain                    ✤   Comments    ✤   Bl...
Blog Topics✤   Success                                 ✤   Failure    ✤   5 Things To Do Before You Apply         ✤   Brin...
Twitter✤   “Beach Attire”✤   Curate Content✤   Share✤   What does your school find interesting?
Twitter Details✤   Hootsuite.com✤   Bufferapp.com✤   Timely.is✤   Post 3-4/day✤   75/25 Rule
Twitter Content✤   75% - School                   ✤   25% - Non-School    ✤   Blog Posts                     ✤   Education...
YouTube✤   The Future✤   Experiment✤   Smartphone✤   Unpolished
Google+✤   Isn’t Dead✤   Social Signals✤   Cross Promote✤   Engagement✤   Hangouts
Pinterest✤   Experiment✤   Women First!✤   Social Signals✤   Cross Promote✤   Fun
Convert✤   Landing Pages✤   A/B Testing✤   Tracking URLs✤   Lead Nurturing✤   Lead Grading✤   How many inquiry forms are t...
Results✤   2012-2013 Admission Year    ✤   Inquiries, Applications, and Visits are all        increased compared to last y...
Books
Questions
Implementing Inbound Marketing For Your School
Implementing Inbound Marketing For Your School
Implementing Inbound Marketing For Your School
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Implementing Inbound Marketing For Your School

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My recent presentation for AISAP during our Roundtable Events in Florida describing how we implemented inbound marketing at my school.

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  • Implementing Inbound Marketing For Your School

    1. 1. Implementing Inbound MarketingFor Your SchoolBrendan J. SchneiderTwitter: @SchneiderBBlog: www.schneiderb.comEmail: brendan@schneiderb.comMay 2, 2012
    2. 2. Our StorySewickley Academy 2008
    3. 3. Traditional/Outbound Marketing
    4. 4. Social Media
    5. 5. Friends? Followers?
    6. 6. ✤ Inquiries -- /Apps, Visit =✤ Ghost Inquiries✤ Traditional Marketing ROI✤ Job Security
    7. 7. InboundMarketingOutbound - You find familiesInbound - Get found by families
    8. 8. Where it all starts...
    9. 9. Implementing Inbound Marketing✤ Get Found ✤ Define Keywords ✤ SEO ✤ Promote – Social Media✤ Convert✤ Analyze
    10. 10. Pittsburgh Private School?
    11. 11. Inbound Marketing✤ Search Engine Optimization (SEO) ✤ Relevance ✤ Authority
    12. 12. Search EngineOptimization✤ Create Great Content✤ Get Links✤ Get Found Marketing
    13. 13. Search Engine Results PageSERP
    14. 14. BlogTwitter Pinterest School WebsiteGoogle+ Facebook YouTube Marketing
    15. 15. School Website
    16. 16. Blog✤ Core✤ Focus on Keywords✤ Social Sharing✤ Brand✤ How can you educate your prospective families?
    17. 17. Blog Details✤ Wordpress.org ✤ Long Tail Keywords✤ Subdomain ✤ Comments ✤ Blog.sewickley.org vs. ✤ Subscription sa.tumblr.com ✤ Team✤ Social Sharing ✤ Chief Blogger✤ Post at least 1/week
    18. 18. Blog Topics✤ Success ✤ Failure ✤ 5 Things To Do Before You Apply ✤ Bring Sid The Kid Home For Financial Aid ✤ Knockin’ On Seven’s Door ✤ Why We Teach Mandarin Chinese At Sewickley Academy ✤ See The Film – Save A Life ✤ College Guidance: 5 Best Tips and Practices ✤ A Teacher’s Interest In Pinterest ✤ 7 Questions With Pat Bassett
    19. 19. Twitter✤ “Beach Attire”✤ Curate Content✤ Share✤ What does your school find interesting?
    20. 20. Twitter Details✤ Hootsuite.com✤ Bufferapp.com✤ Timely.is✤ Post 3-4/day✤ 75/25 Rule
    21. 21. Twitter Content✤ 75% - School ✤ 25% - Non-School ✤ Blog Posts ✤ Educational Articles ✤ Cross-Promote ✤ Local News ✤ News - Internal/External ✤ Community Info ✤ Media ✤ Good Neighbor Tweets ✤ Educational Quotes
    22. 22. YouTube✤ The Future✤ Experiment✤ Smartphone✤ Unpolished
    23. 23. Google+✤ Isn’t Dead✤ Social Signals✤ Cross Promote✤ Engagement✤ Hangouts
    24. 24. Pinterest✤ Experiment✤ Women First!✤ Social Signals✤ Cross Promote✤ Fun
    25. 25. Convert✤ Landing Pages✤ A/B Testing✤ Tracking URLs✤ Lead Nurturing✤ Lead Grading✤ How many inquiry forms are there on your website?
    26. 26. Results✤ 2012-2013 Admission Year ✤ Inquiries, Applications, and Visits are all increased compared to last year ✤ Inquiries up 11% - 4 year high ✤ Applications up 11% - 4 year high ✤ Visits up 17% - 4 year high
    27. 27. Books
    28. 28. Questions

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