Blog✤ Core✤ Focus on Keywords✤ Social Sharing✤ Brand✤ How can you educate your prospective families?
Blog Details✤ Wordpress.org ✤ Long Tail Keywords✤ Subdomain ✤ Comments ✤ Blog.sewickley.org vs. ✤ Subscription sa.tumblr.com ✤ Team✤ Social Sharing ✤ Chief Blogger✤ Post at least 1/week
Blog Topics✤ Success ✤ Failure ✤ 5 Things To Do Before You Apply ✤ Bring Sid The Kid Home For Financial Aid ✤ Knockin’ On Seven’s Door ✤ Why We Teach Mandarin Chinese At Sewickley Academy ✤ See The Film – Save A Life ✤ College Guidance: 5 Best Tips and Practices ✤ A Teacher’s Interest In Pinterest ✤ 7 Questions With Pat Bassett
Twitter✤ “Beach Attire”✤ Curate Content✤ Share✤ What does your school ﬁnd interesting?
Twitter Details✤ Hootsuite.com✤ Bufferapp.com✤ Timely.is✤ Post 3-4/day✤ 75/25 Rule
Twitter Content✤ 75% - School ✤ 25% - Non-School ✤ Blog Posts ✤ Educational Articles ✤ Cross-Promote ✤ Local News ✤ News - Internal/External ✤ Community Info ✤ Media ✤ Good Neighbor Tweets ✤ Educational Quotes
YouTube✤ The Future✤ Experiment✤ Smartphone✤ Unpolished
Google+✤ Isn’t Dead✤ Social Signals✤ Cross Promote✤ Engagement✤ Hangouts
Pinterest✤ Experiment✤ Women First!✤ Social Signals✤ Cross Promote✤ Fun
Convert✤ Landing Pages✤ A/B Testing✤ Tracking URLs✤ Lead Nurturing✤ Lead Grading✤ How many inquiry forms are there on your website?
Results✤ 2012-2013 Admission Year ✤ Inquiries, Applications, and Visits are all increased compared to last year ✤ Inquiries up 11% - 4 year high ✤ Applications up 11% - 4 year high ✤ Visits up 17% - 4 year high