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2012 New Year’s                                                         Resolutions Your                                  ...
1. OPTIMIZE FOR MOBILE
Mobile Optimization• 44% of Americans surf  the web on their phone• By 2014, Mobile web  traffic will surpass PC  Traffic•...
Mobile Optimization• Mobile Results are Different thanPC Results• Mobile Keywords are Different• A Mobile Optimized Site M...
Mobile Optimization: TO DO1. Check out your site on as many mobile devices as   you can – iPhone, Android, Blackberry, iPa...
2. DON’T FORGET THE TECHNICALSTUFF
Don’t Forget the Technical Stuff    • No site works “out      of the box”    • Where you host      your website      matte...
Technical: TO DO1. Think back on the technical challenges you faced in 2011   - Sections of the site that are difficult to...
3. IMPROVES WHAT’S INSIDE –CONTENT!
What Do Search Engines Look For?• Readable Text• Fresh, unique content• Good site architecture• Unique meta info• Relevant...
Content is KingPhoto credit: flickr.com/photos/8749778@N06/5867410093   Caitlin Kaluza | Schipul – The Web Marketing Compa...
How is Your Content Doing Now? Keyword Density Analyzer Report  schipul.com/sem-toolsYou should seeyour brandname, your to...
What Words Should you Focus On?Make a list of top  keywordsUse Google  keyword tool to  analyze  competition vs.  demand  ...
Brainstorm New Content• Think about types of  content : Videos, White  Papers, Photos, Articles,  Case Studies, Email  New...
Content: TO DO1. Audit your site for out of date content & sections   that need love2. Make a list of new pages you want t...
KEEPING YOUR RESOLUTIONS
Keeping Your Resolutions1. Add new content regularly2. Look at Stats every Month  –   Look for changes  –   Come up with o...
CAITLIN KALUZASLIDESHARE.NET/SCHIPUL@SCHIPULPhoto Credit: flickr.com/photos/44124279284@N01/5870360995
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2012 Resolutions Your Website Wants You to Make

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Three New Year's Resolutions for your Website:
1. Optimize for Mobile
2. Don't forget about the Technical Stuff
3. Improve what's inside - the content!

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Transcript of "2012 Resolutions Your Website Wants You to Make"

  1. 1. 2012 New Year’s Resolutions Your Website Wants You to Make Caitlin Kaluza PR/Communications Manager Schipul – The Web Marketing CompanyPhoto credit: flickr.com/photos/ginnerobot/4403110664
  2. 2. 1. OPTIMIZE FOR MOBILE
  3. 3. Mobile Optimization• 44% of Americans surf the web on their phone• By 2014, Mobile web traffic will surpass PC Traffic• 50% of Local Searches happen on a phone• 86% of people use their phone in front of a TV• Source bit.ly/mobile2011stats Caitlin Kaluza | Schipul – The Web Marketing Company | @schipul
  4. 4. Mobile Optimization• Mobile Results are Different thanPC Results• Mobile Keywords are Different• A Mobile Optimized Site Matters• Two Types of Mobile Site: • Separate Site i.e. m.bestbuy.com • Mobile Stylesheet Caitlin Kaluza | Schipul – The Web Marketing Company | @schipul
  5. 5. Mobile Optimization: TO DO1. Check out your site on as many mobile devices as you can – iPhone, Android, Blackberry, iPad2. Search for your top keywords on mobile Google3. If you’re using a mobile site, submit the sitemap to Google using Google Webmaster Tools Caitlin Kaluza | Schipul – The Web Marketing Company | @schipul
  6. 6. 2. DON’T FORGET THE TECHNICALSTUFF
  7. 7. Don’t Forget the Technical Stuff • No site works “out of the box” • Where you host your website matters • Security is #1, Service & Uptime also matters • To the Cloud!Photo credit: flickr.com/photos/naama/26197865 Caitlin Kaluza | Schipul – The Web Marketing Company | @schipul
  8. 8. Technical: TO DO1. Think back on the technical challenges you faced in 2011 - Sections of the site that are difficult to update, Uptime, Server issues, Issues your site visitors have mentioned2. Resolve to do something about them in 20123. Learn About the Cloud • Short Version - commoncraft.com/video/cloud-computing • Long Version - schipul.com/what-is-the-cloud Caitlin Kaluza | Schipul – The Web Marketing Company | @schipul
  9. 9. 3. IMPROVES WHAT’S INSIDE –CONTENT!
  10. 10. What Do Search Engines Look For?• Readable Text• Fresh, unique content• Good site architecture• Unique meta info• Relevant inbound linkshttp://bruceclay.com/seo-hierarchy-of-needs.htm Caitlin Kaluza | Schipul – The Web Marketing Company | @schipul
  11. 11. Content is KingPhoto credit: flickr.com/photos/8749778@N06/5867410093 Caitlin Kaluza | Schipul – The Web Marketing Company | @schipul
  12. 12. How is Your Content Doing Now? Keyword Density Analyzer Report schipul.com/sem-toolsYou should seeyour brandname, your topkeywordphrase, & yourgeography Caitlin Kaluza | Schipul – The Web Marketing Company | @schipul
  13. 13. What Words Should you Focus On?Make a list of top keywordsUse Google keyword tool to analyze competition vs. demand Caitlin Kaluza | Schipul – The Web Marketing Company | @schipul
  14. 14. Brainstorm New Content• Think about types of content : Videos, White Papers, Photos, Articles, Case Studies, Email Newsletter, Infographics• What is the goal of your website?• Look at keywords for what is working and what is missing• Think about “cool stuff” that people will want to share Caitlin Kaluza | Schipul – The Web Marketing Company | @schipul
  15. 15. Content: TO DO1. Audit your site for out of date content & sections that need love2. Make a list of new pages you want to add in 20123. Create an editorial calendar and delegate the work Caitlin Kaluza | Schipul – The Web Marketing Company | @schipul
  16. 16. KEEPING YOUR RESOLUTIONS
  17. 17. Keeping Your Resolutions1. Add new content regularly2. Look at Stats every Month – Look for changes – Come up with one action item based on stats3. Let Your Website be a Living Thing Caitlin Kaluza | Schipul – The Web Marketing Company | @schipul
  18. 18. CAITLIN KALUZASLIDESHARE.NET/SCHIPUL@SCHIPULPhoto Credit: flickr.com/photos/44124279284@N01/5870360995

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