The Dynamics of Mass Communication,  Joseph Dominick, “The Internet and the World Wide Web”, Chapter 12, pg. 291 5. Send I...
"[We are]in an era in which the consumer controls his or her media. From the Internet to the Apple iPod to digital ra...
“ I’ve often thought it would be helpful if we could see “signal bars” over people’s heads…instead of cell phone reception...
<ul><ul><li>What have you misunderstood lately? </li></ul></ul><ul><ul><ul><li>In conversations with your friends </li></u...
<ul><ul><li>Find ways to connect to your audience </li></ul></ul><ul><ul><li>Directly relate topic to them </li></ul></ul>...
These are part of your discussion questionaire for the week, review and then complete it via the week's tasks as listed on...
Communication Theories in Action,  by Julia T. Wood & Michelle T. Violanti <ul><ul><li>Verbal communication is more import...
Adapted from: The Dynamics of Mass Communication,  Joseph Dominick <ul><ul><li>Mass communication is only produced by comp...
<ul><ul><li>It is natural to want to communicate </li></ul></ul><ul><ul><li>It affects our well being </li></ul></ul><ul><...
<ul><ul><li>It has meaning </li></ul></ul><ul><ul><ul><li>It is an everyday affair- we create it. </li></ul></ul></ul><ul>...
<ul><ul><li>It’s a process </li></ul></ul><ul><ul><ul><li>It is forever changing </li></ul></ul></ul><ul><ul><li>It’s syst...
<ul><ul><li>Communication Between People </li></ul></ul>Is fragile especially when technology is involved
1948 <ul><ul><li>Who (speaker) --> What (message) --> Channel (or medium) --> Whom (audience or listener) = Effect </li></...
<ul><ul><li>Physical </li></ul></ul><ul><ul><li>Psychological </li></ul></ul><ul><ul><li>Physiological </li></ul></ul><ul>...
<ul><ul><li>Shannon-Weaver Model of Communication </li></ul></ul>
<ul><ul><li>Feedback component of both the communication participants </li></ul></ul><ul><ul><li>Ethical concerns of contr...
 
<ul><ul><li>Communication is irreversible </li></ul></ul><ul><ul><li>Communication is inevitable </li></ul></ul><ul><ul><l...
<ul><ul><li>Effective Communication is the Sender’s Responsibility </li></ul></ul><ul><ul><li>Listening is Passive </li></...
<ul><ul><li>Events-Sources-message-COMMUNICATOR-message-audience </li></ul></ul><ul><ul><li>Shows that the media does not ...
<ul><ul><li>Intrapersonal  </li></ul></ul><ul><ul><li>Interpersonal </li></ul></ul><ul><ul><li>Group Communication </li></...
<ul><ul><li>Acknowledging others who enter our personal space </li></ul></ul><ul><ul><li>Selective communication in person...
<ul><ul><li>Face to Face  </li></ul></ul><ul><ul><ul><li>Various contexts and number of people </li></ul></ul></ul><ul><ul...
<ul><ul><li>The growth of the Internet has blurred the boundaries of interpersonal and mass communication </li></ul></ul><...
<ul><ul><li>Communication via an electronic medium </li></ul></ul><ul><ul><ul><li>Using refers to a large organization com...
<ul><ul><li>Let’s Learn More About You… </li></ul></ul><ul><ul><li>Take a look at the bios posted for those in this class ...
<ul><ul><li>We will use technology </li></ul></ul><ul><ul><li>We will use the participatory web! </li></ul></ul><ul><ul><u...
<ul><ul><li>Audience segmentation </li></ul></ul><ul><ul><li>Convergence </li></ul></ul><ul><ul><li>Increased audience con...
<ul><ul><li>Audiences are more selective </li></ul></ul><ul><ul><ul><li>They have more programming choices </li></ul></ul>...
<ul><ul><li>Corporate </li></ul></ul><ul><ul><ul><li>One company offers all the service needed </li></ul></ul></ul><ul><ul...
<ul><ul><li>Remotes </li></ul></ul><ul><ul><li>Time-shifting </li></ul></ul><ul><ul><li>Video on demand </li></ul></ul><ul...
<ul><ul><li>Everything-Everywhere </li></ul></ul><ul><ul><li>Content is available on as many screens as possible </li></ul...
2004  O’Reilly Media thrusts Web 2.0 into the limelight – a mystifying buzzword Today  A virtual shorthand, letting us gen...
<ul><ul><li>• Read-only web vs. read/write web  </li></ul></ul><ul><ul><li>• Yahoo mail vs. Gmail  </li></ul></ul><ul><ul>...
&quot;If you look through the years,  the queen's always kept up to date with  Changes in technology,&quot; a spokeswoman ...
<ul><ul><li>Encourages participation </li></ul></ul><ul><ul><li>Collaborative-limits roadblocks in communication and meeti...
<ul><ul><li>The small screen takes over the big screen </li></ul></ul><ul><ul><li>We take it all with us </li></ul></ul><u...
<ul><ul><li>Surveillance  </li></ul></ul><ul><ul><ul><li>Serves to provide information fast and accurate to the public </l...
<ul><ul><li>We have needs and the media or non-media satisfy them for us. </li></ul></ul>
<ul><ul><li>Cognition </li></ul></ul><ul><ul><ul><li>To obtain information </li></ul></ul></ul><ul><ul><li>Diversion </li>...
<ul><ul><li>1920’s & 1930’s Media reach audiences through politics </li></ul></ul><ul><ul><li>Soon after we see the rise i...
<ul><ul><li>Hypodermic Syringe Theory (1977) </li></ul></ul><ul><ul><ul><li>Events (television and gaming) act on audience...
<ul><ul><li>Audiences and Political Persuasion </li></ul></ul><ul><ul><ul><li>Audiences filter political messages to fit t...
<ul><ul><li>Reception Theory or Audience Positioning Theory </li></ul></ul><ul><ul><ul><li>The relationship between media ...
Let’s see what you think??? Is blogging a virtual form of Robin Hood or just bunch of words and opinions from someone? The...
Changing the way media are used and media uses us
A brief history of where they came from and how they have evolved into today’s new media <ul><ul><li>Cable Television </li...
A brief history of where they came from and how they have evolved into today’s new media <ul><ul><li>Cable Television- Fea...
<ul><ul><li>Deregulation </li></ul></ul><ul><ul><ul><ul><li>Must-carry </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Retran...
<ul><ul><li>Audience Fragmentation </li></ul></ul><ul><ul><li>Direct Broadcast Satellite </li></ul></ul><ul><ul><li>Intern...
<ul><ul><li>Video On Demand </li></ul></ul><ul><ul><li>HDTV </li></ul></ul><ul><ul><li>DVRs </li></ul></ul><ul><ul><li>Mob...
<ul><ul><li>Local Origination </li></ul></ul><ul><ul><li>Local Broadcast Channels </li></ul></ul><ul><ul><li>Superstations...
Broadcasting to Narrowcasting to  Microcasting  http://vidbits.blogspot.com/2008/06/you-are-media.html
<ul><ul><li>The birth of the WWW </li></ul></ul><ul><ul><ul><li>Hypertext </li></ul></ul></ul><ul><ul><li>Browsers </li></...
<ul><ul><li>Broadband </li></ul></ul><ul><ul><li>WiFi (Wireless Fidelity) </li></ul></ul><ul><ul><li>WiMax (Extending the ...
“ Web 2.0 invites us to break the sacred rules, reinventing what we  know with a sense of openness.” Source- Debbe Kennedy...
<ul><ul><li>“ The technologies that define it have everything to do with what is important to all of us as communicators —...
<ul><ul><li>The Internet continues to generate new applications that not only foster individual expression, but also cohes...
<ul><ul><li>Igniting tremendous interest in all areas </li></ul></ul><ul><li>“ In ten years, (CEOs) will communicate direc...
<ul><ul><li>File sharing </li></ul></ul><ul><ul><ul><li>Flickr </li></ul></ul></ul><ul><ul><ul><li>Del.icio.us social book...
<ul><ul><li>Wikis </li></ul></ul><ul><ul><ul><li>Collaborative Authoring  </li></ul></ul></ul><ul><ul><li>RSS Feeds (Reall...
<ul><ul><li>Encourages participation </li></ul></ul><ul><ul><li>Collaborative-limits roadblocks in communication and meeti...
<ul><ul><li>Fear </li></ul></ul><ul><ul><li>Confusion </li></ul></ul><ul><ul><li>Organizational Obstacles </li></ul></ul><...
“ Workgroups with technically savvy individuals will benefit, but workgroups or business units without a grasp of Web 2.0 ...
<ul><ul><li>Create a Blog find out </li></ul></ul><ul><ul><li>Use RSS to subscribe to other blogs and forms of web 2.0 </l...
<ul><ul><li>Instant publishing of text or graphics without sophisticated technical knowledge </li></ul></ul><ul><ul><li>Co...
<ul><ul><li>Google purchased in 2003 </li></ul></ul><ul><ul><li>User-friendly </li></ul></ul><ul><ul><li>Combines all form...
Too much of a good thing <ul><ul><li>New Model for News </li></ul></ul><ul><ul><ul><li>More accountable to the public </li...
Too much of a good thing <ul><ul><li>Privacy Concerns </li></ul></ul><ul><ul><ul><li>Mistakes </li></ul></ul></ul><ul><ul>...
Create a site to sell things Create a site that is sticky Sell advertising
For this week <ul><li>Complete all reading </li></ul><ul><li>Answer the questionaire </li></ul><ul><li>Complete forum post...
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Rider Mass Media Summer 2008 Week One Lectures

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Rider Mass Media Summer 2008 Week One Lectures

  1. 2. The Dynamics of Mass Communication, Joseph Dominick, “The Internet and the World Wide Web”, Chapter 12, pg. 291 5. Send IM 4. Pay Bills 3. Buy Things 2. Get the Latest News 1. Use E-mail
  2. 3. &quot;[We are]in an era in which the consumer controls his or her media. From the Internet to the Apple iPod to digital radio to a dizzying array of mobile devices, technology has handed the public the power to choose the exact nature of their entertainment.&quot; Advertising Age
  3. 4. “ I’ve often thought it would be helpful if we could see “signal bars” over people’s heads…instead of cell phone reception, these bars would show the effect of every interaction.” Stephen M.R. Covey
  4. 5. <ul><ul><li>What have you misunderstood lately? </li></ul></ul><ul><ul><ul><li>In conversations with your friends </li></ul></ul></ul><ul><ul><ul><li>With your parents </li></ul></ul></ul><ul><ul><ul><li>In using the Internet, television or radio </li></ul></ul></ul><ul><ul><ul><li>In reading a paper, magazine or billboard </li></ul></ul></ul><ul><ul><li>When you misunderstand what do you do? </li></ul></ul><ul><ul><li>What conditions would make it easier to understand a message? </li></ul></ul>
  5. 6. <ul><ul><li>Find ways to connect to your audience </li></ul></ul><ul><ul><li>Directly relate topic to them </li></ul></ul><ul><ul><li>Listen for feedback </li></ul></ul><ul><ul><li>Adjust communication accordingly </li></ul></ul>
  6. 7. These are part of your discussion questionaire for the week, review and then complete it via the week's tasks as listed on Moodle
  7. 8. Communication Theories in Action, by Julia T. Wood & Michelle T. Violanti <ul><ul><li>Verbal communication is more important than nonverbal communication </li></ul></ul><ul><ul><li>Most communication involves telling stories </li></ul></ul><ul><ul><li>It is impossible not to communicate </li></ul></ul><ul><ul><li>Theories are used by academics and not lay people </li></ul></ul>
  8. 9. Adapted from: The Dynamics of Mass Communication, Joseph Dominick <ul><ul><li>Mass communication is only produced by complex and formal organizations </li></ul></ul><ul><ul><li>Mass communication has multiple gatekeepers </li></ul></ul><ul><ul><li>Mass communication needs a great deal of money to operate </li></ul></ul><ul><ul><li>Mass communication organizations exist to make a profit and are highly competitive </li></ul></ul>
  9. 10. <ul><ul><li>It is natural to want to communicate </li></ul></ul><ul><ul><li>It affects our well being </li></ul></ul><ul><ul><li>People without close friends have greater levels of anxiety & depression </li></ul></ul><ul><ul><ul><li>Heart disease is more common </li></ul></ul></ul><ul><ul><ul><li>Lower self esteem </li></ul></ul></ul>
  10. 11. <ul><ul><li>It has meaning </li></ul></ul><ul><ul><ul><li>It is an everyday affair- we create it. </li></ul></ul></ul><ul><ul><ul><li>It is the lifeblood of relationships </li></ul></ul></ul><ul><ul><ul><li>It helps us to clarify feelings & behaviors </li></ul></ul></ul><ul><ul><ul><li>It gives us a sense of reality </li></ul></ul></ul><ul><ul><ul><li>It gives us information </li></ul></ul></ul>
  11. 12. <ul><ul><li>It’s a process </li></ul></ul><ul><ul><ul><li>It is forever changing </li></ul></ul></ul><ul><ul><li>It’s systemic </li></ul></ul><ul><ul><ul><li>It involves many different parts </li></ul></ul></ul><ul><ul><li>It’s symbolic </li></ul></ul><ul><ul><ul><li>Verbal and nonverbal representations </li></ul></ul></ul>
  12. 13. <ul><ul><li>Communication Between People </li></ul></ul>Is fragile especially when technology is involved
  13. 14. 1948 <ul><ul><li>Who (speaker) --> What (message) --> Channel (or medium) --> Whom (audience or listener) = Effect </li></ul></ul><ul><ul><li>What are the limitations of the theory? </li></ul></ul>
  14. 15. <ul><ul><li>Physical </li></ul></ul><ul><ul><li>Psychological </li></ul></ul><ul><ul><li>Physiological </li></ul></ul><ul><ul><li>Semantic </li></ul></ul>
  15. 16. <ul><ul><li>Shannon-Weaver Model of Communication </li></ul></ul>
  16. 17. <ul><ul><li>Feedback component of both the communication participants </li></ul></ul><ul><ul><li>Ethical concerns of control </li></ul></ul><ul><ul><li>Linear and limits human communication </li></ul></ul><ul><ul><ul><li>Feelings, motives & history </li></ul></ul></ul>
  17. 19. <ul><ul><li>Communication is irreversible </li></ul></ul><ul><ul><li>Communication is inevitable </li></ul></ul><ul><ul><li>Communication may not go as planned </li></ul></ul><ul><ul><li>Mood can change meanings </li></ul></ul>
  18. 20. <ul><ul><li>Effective Communication is the Sender’s Responsibility </li></ul></ul><ul><ul><li>Listening is Passive </li></ul></ul><ul><ul><li>Talking Has More Advantages than Listening </li></ul></ul>
  19. 21. <ul><ul><li>Events-Sources-message-COMMUNICATOR-message-audience </li></ul></ul><ul><ul><li>Shows that the media does not originate the message, they rely on sources </li></ul></ul><ul><ul><ul><li>Sources choose the information/messages to give to reporters </li></ul></ul></ul><ul><ul><ul><li>Gatekeepers: people in the mass media who control the flow of information. Editors, producers, music directors, news directors </li></ul></ul></ul>
  20. 22. <ul><ul><li>Intrapersonal </li></ul></ul><ul><ul><li>Interpersonal </li></ul></ul><ul><ul><li>Group Communication </li></ul></ul><ul><ul><li>Public Communication </li></ul></ul><ul><ul><li>Mass Communication </li></ul></ul><ul><ul><li>Organization Communication </li></ul></ul><ul><ul><li>Intercultural Communication </li></ul></ul>
  21. 23. <ul><ul><li>Acknowledging others who enter our personal space </li></ul></ul><ul><ul><li>Selective communication in personal ways </li></ul></ul><ul><ul><ul><li>I-It Communication </li></ul></ul></ul><ul><ul><ul><li>I-You Communication </li></ul></ul></ul><ul><ul><ul><li>I-Thou Communication </li></ul></ul></ul><ul><ul><li>Categorizing: Who is who in your communication environment? </li></ul></ul>
  22. 24. <ul><ul><li>Face to Face </li></ul></ul><ul><ul><ul><li>Various contexts and number of people </li></ul></ul></ul><ul><ul><li>Computer Generated </li></ul></ul><ul><ul><ul><li>Teleconferencing </li></ul></ul></ul><ul><ul><ul><li>User-Generated </li></ul></ul></ul><ul><ul><li>Telephone & Voice Mail </li></ul></ul><ul><ul><li>Written (email, instant messaging/same timing, faxing, hard copies) </li></ul></ul>
  23. 25. <ul><ul><li>The growth of the Internet has blurred the boundaries of interpersonal and mass communication </li></ul></ul><ul><ul><ul><li>E-mail </li></ul></ul></ul><ul><ul><ul><li>Blogging </li></ul></ul></ul><ul><ul><li>Permanence in this communication </li></ul></ul><ul><ul><ul><li>File storage </li></ul></ul></ul><ul><ul><ul><li>File sharing </li></ul></ul></ul><ul><ul><li>Source and Receiver are separated </li></ul></ul><ul><ul><ul><li>By time </li></ul></ul></ul><ul><ul><ul><li>By space </li></ul></ul></ul>
  24. 26. <ul><ul><li>Communication via an electronic medium </li></ul></ul><ul><ul><ul><li>Using refers to a large organization communicating public messages to the scattered masses </li></ul></ul></ul><ul><ul><li>WWW redefines this with individuals becoming mass communicators </li></ul></ul><ul><ul><li>No longer is the source the initiator of the mass communication </li></ul></ul>
  25. 27. <ul><ul><li>Let’s Learn More About You… </li></ul></ul><ul><ul><li>Take a look at the bios posted for those in this class </li></ul></ul><ul><ul><ul><li>Consider these features when posting on people's discussion forums </li></ul></ul></ul><ul><ul><ul><li>Be open </li></ul></ul></ul><ul><ul><ul><li>What did you learn? </li></ul></ul></ul><ul><ul><ul><li>What surprised you? </li></ul></ul></ul>
  26. 28. <ul><ul><li>We will use technology </li></ul></ul><ul><ul><li>We will use the participatory web! </li></ul></ul><ul><ul><ul><li>Let’s look at the course at a glance (please review the syllabus) </li></ul></ul></ul>
  27. 29. <ul><ul><li>Audience segmentation </li></ul></ul><ul><ul><li>Convergence </li></ul></ul><ul><ul><li>Increased audience control </li></ul></ul><ul><ul><li>Multiple platforms </li></ul></ul><ul><ul><li>User-generated content </li></ul></ul>
  28. 30. <ul><ul><li>Audiences are more selective </li></ul></ul><ul><ul><ul><li>They have more programming choices </li></ul></ul></ul><ul><ul><li>Content is geared toward specific audiences </li></ul></ul><ul><ul><ul><li>Exceptions of mass audience-appeal programs </li></ul></ul></ul><ul><ul><ul><li>Super Bowl – American Idol - Titanic – 9/11 Attacks </li></ul></ul></ul>
  29. 31. <ul><ul><li>Corporate </li></ul></ul><ul><ul><ul><li>One company offers all the service needed </li></ul></ul></ul><ul><ul><li>Operational </li></ul></ul><ul><ul><ul><li>Combined media efforts </li></ul></ul></ul><ul><ul><li>Device </li></ul></ul><ul><ul><ul><li>Functions of two or three devices into one </li></ul></ul></ul>
  30. 32. <ul><ul><li>Remotes </li></ul></ul><ul><ul><li>Time-shifting </li></ul></ul><ul><ul><li>Video on demand </li></ul></ul><ul><ul><li>File sharing </li></ul></ul>
  31. 33. <ul><ul><li>Everything-Everywhere </li></ul></ul><ul><ul><li>Content is available on as many screens as possible </li></ul></ul>
  32. 34. 2004 O’Reilly Media thrusts Web 2.0 into the limelight – a mystifying buzzword Today A virtual shorthand, letting us generate, publish and share information over the Internet “ Web 2.0 and Its Technologies For Collaborative Library Communication”, Multimedia & Internet@Schools, Robert Lackie, 2006
  33. 35. <ul><ul><li>• Read-only web vs. read/write web </li></ul></ul><ul><ul><li>• Yahoo mail vs. Gmail </li></ul></ul><ul><ul><li>• E-mail vs. IM </li></ul></ul><ul><ul><li>• Newsletters vs. blogs </li></ul></ul><ul><ul><li>• Static vs. dynamic </li></ul></ul><ul><ul><li>• Isolated vs. interactive </li></ul></ul>
  34. 36. &quot;If you look through the years, the queen's always kept up to date with Changes in technology,&quot; a spokeswoman for Buckingham Palace said. In fact, the monarchy has had its own Web site for the past decade, and the queen made her Christmas message available as a podcast for the first time two years ago. International Herald Tribune, Dec. 24, 2007
  35. 37. <ul><ul><li>Encourages participation </li></ul></ul><ul><ul><li>Collaborative-limits roadblocks in communication and meeting times </li></ul></ul><ul><ul><li>Efficient-shortens project times </li></ul></ul><ul><ul><li>Easy </li></ul></ul><ul><ul><li>Organized </li></ul></ul><ul><ul><li>Free! </li></ul></ul>
  36. 38. <ul><ul><li>The small screen takes over the big screen </li></ul></ul><ul><ul><li>We take it all with us </li></ul></ul><ul><ul><ul><li>Mobile access is anywhere </li></ul></ul></ul><ul><ul><ul><li>Laptops, iPods, iPhone </li></ul></ul></ul>
  37. 39. <ul><ul><li>Surveillance </li></ul></ul><ul><ul><ul><li>Serves to provide information fast and accurate to the public </li></ul></ul></ul><ul><ul><li>Interpretation </li></ul></ul><ul><ul><ul><li>Provide meaning and significance of events </li></ul></ul></ul><ul><ul><li>Linkage </li></ul></ul><ul><ul><ul><li>Connect members of society with similar interests </li></ul></ul></ul><ul><ul><li>Transmission of values </li></ul></ul><ul><ul><ul><li>Portray our society </li></ul></ul></ul><ul><ul><li>Diversion </li></ul></ul><ul><ul><ul><li>Entertainment and Escape </li></ul></ul></ul>
  38. 40. <ul><ul><li>We have needs and the media or non-media satisfy them for us. </li></ul></ul>
  39. 41. <ul><ul><li>Cognition </li></ul></ul><ul><ul><ul><li>To obtain information </li></ul></ul></ul><ul><ul><li>Diversion </li></ul></ul><ul><ul><ul><li>Relief of boredom, relaxation and emotional release </li></ul></ul></ul><ul><ul><li>Social Utility </li></ul></ul><ul><ul><ul><li>Conversational currency </li></ul></ul></ul><ul><ul><li>Withdrawal </li></ul></ul><ul><ul><ul><li>Takes one away from society </li></ul></ul></ul>
  40. 42. <ul><ul><li>1920’s & 1930’s Media reach audiences through politics </li></ul></ul><ul><ul><li>Soon after we see the rise in advertising </li></ul></ul><ul><ul><li>Then young audience’s became susceptible to the harmful influences of entertainment </li></ul></ul>
  41. 43. <ul><ul><li>Hypodermic Syringe Theory (1977) </li></ul></ul><ul><ul><ul><li>Events (television and gaming) act on audiences like a direct drug injection </li></ul></ul></ul><ul><ul><ul><li>Audiences are passive and addictive </li></ul></ul></ul><ul><ul><ul><li>Media-makers inject a kind of instant fix into the audience </li></ul></ul></ul>
  42. 44. <ul><ul><li>Audiences and Political Persuasion </li></ul></ul><ul><ul><ul><li>Audiences filter political messages to fit their ideological and political stances </li></ul></ul></ul><ul><ul><ul><li>Audiences have pre-existing ideas and are not easily swayed </li></ul></ul></ul><ul><ul><ul><li>People do things with the media </li></ul></ul></ul>
  43. 45. <ul><ul><li>Reception Theory or Audience Positioning Theory </li></ul></ul><ul><ul><ul><li>The relationship between media content and audience </li></ul></ul></ul><ul><ul><ul><li>The viewer of a film is drawn in to the narrative flow via the camera </li></ul></ul></ul><ul><ul><ul><li>The filmmaker imposes meanings on the audience via the camera angles used </li></ul></ul></ul><ul><ul><ul><li>The viewer is “sutured” or sewn into the narrative and creates a relationship with the character(s). </li></ul></ul></ul><ul><ul><ul><li>Point of View (POV) </li></ul></ul></ul>
  44. 46. Let’s see what you think??? Is blogging a virtual form of Robin Hood or just bunch of words and opinions from someone? Then there’s what Kevin says “YouTube is an open mike night on the world’s largest stage.” Take a the link and find out! Blogging
  45. 47. Changing the way media are used and media uses us
  46. 48. A brief history of where they came from and how they have evolved into today’s new media <ul><ul><li>Cable Television </li></ul></ul><ul><ul><ul><li>CATV- Community Antenna Television </li></ul></ul></ul><ul><ul><li>Direct Broadcast Satellites </li></ul></ul><ul><ul><ul><li>A direct competitor to cable </li></ul></ul></ul><ul><ul><li>The Internet </li></ul></ul><ul><ul><ul><li>Birthed by the US Department of Defense in the 1970s </li></ul></ul></ul>
  47. 49. A brief history of where they came from and how they have evolved into today’s new media <ul><ul><li>Cable Television- Features </li></ul></ul><ul><ul><ul><li>Today more than 66 million HH subscribe to cable </li></ul></ul></ul><ul><ul><ul><li>Satellite supported </li></ul></ul></ul><ul><ul><ul><ul><li>First Satellite occurred in 1962- Telestar </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Superstations </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Pay Television </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Segmentation </li></ul></ul></ul></ul>
  48. 50. <ul><ul><li>Deregulation </li></ul></ul><ul><ul><ul><ul><li>Must-carry </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Retransmission </li></ul></ul></ul></ul><ul><ul><li>Telecommunications Act of 1996 </li></ul></ul><ul><ul><ul><ul><li>Phone companies enter the cable business </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Cable companies enter the phone business </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Bundling!!! Thanks to Voice-over-Internet protocol (VOIP) </li></ul></ul></ul></ul>
  49. 51. <ul><ul><li>Audience Fragmentation </li></ul></ul><ul><ul><li>Direct Broadcast Satellite </li></ul></ul><ul><ul><li>Internet TV and Streaming </li></ul></ul><ul><ul><li>Podcast/Vodcast </li></ul></ul><ul><ul><ul><li>iPod </li></ul></ul></ul>
  50. 52. <ul><ul><li>Video On Demand </li></ul></ul><ul><ul><li>HDTV </li></ul></ul><ul><ul><li>DVRs </li></ul></ul><ul><ul><li>Mobile Media </li></ul></ul><ul><ul><li>PPV </li></ul></ul>
  51. 53. <ul><ul><li>Local Origination </li></ul></ul><ul><ul><li>Local Broadcast Channels </li></ul></ul><ul><ul><li>Superstations </li></ul></ul><ul><ul><li>Pay Television </li></ul></ul><ul><ul><ul><li>Reduce Churn </li></ul></ul></ul><ul><ul><li>Pay Per View </li></ul></ul><ul><ul><ul><li>Besides local advertising, subscription fees support cable television </li></ul></ul></ul>
  52. 54. Broadcasting to Narrowcasting to Microcasting  http://vidbits.blogspot.com/2008/06/you-are-media.html
  53. 55. <ul><ul><li>The birth of the WWW </li></ul></ul><ul><ul><ul><li>Hypertext </li></ul></ul></ul><ul><ul><li>Browsers </li></ul></ul><ul><ul><ul><li>Making it easier for consumers to search the web </li></ul></ul></ul><ul><ul><li>Search Engines </li></ul></ul><ul><ul><ul><li>Google </li></ul></ul></ul><ul><ul><ul><li>Yahoo! </li></ul></ul></ul>
  54. 56. <ul><ul><li>Broadband </li></ul></ul><ul><ul><li>WiFi (Wireless Fidelity) </li></ul></ul><ul><ul><li>WiMax (Extending the boundaries) </li></ul></ul><ul><ul><li>Web Sites </li></ul></ul><ul><ul><li>Web Pages </li></ul></ul><ul><ul><li>Web 2.0 </li></ul></ul>
  55. 57. “ Web 2.0 invites us to break the sacred rules, reinventing what we know with a sense of openness.” Source- Debbe Kennedy, president and CEO of the Global Dialogue Center, Communication World , Jan/Feb 2008
  56. 58. <ul><ul><li>“ The technologies that define it have everything to do with what is important to all of us as communicators — connecting people, helping leaders share their messages in the most powerful ways, and using virtual technologies to bring people together across differences and distance.” </li></ul></ul>Source- Debbe Kennedy, president and CEO of the Global Dialogue Center, Communication World , Jan/Feb 2008
  57. 59. <ul><ul><li>The Internet continues to generate new applications that not only foster individual expression, but also cohesive development. </li></ul></ul><ul><ul><li>Current research in computer-mediated communication (CMC) have revealed interesting trends in the way individual identity is presented, language is used and interactions have transpired (Calvert, 2003) </li></ul></ul>Firstmonday.org Go On the Web & Leave Something Valuable Behind
  58. 60. <ul><ul><li>Igniting tremendous interest in all areas </li></ul></ul><ul><li>“ In ten years, (CEOs) will communicate directly with customers, employees and the broader business community through blogs. ” </li></ul><ul><li>Source: Jonathan Schwartz, CEO of Sun Microsystems </li></ul>
  59. 61. <ul><ul><li>File sharing </li></ul></ul><ul><ul><ul><li>Flickr </li></ul></ul></ul><ul><ul><ul><li>Del.icio.us social bookmarking tool </li></ul></ul></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><ul><li>Wordpress </li></ul></ul></ul><ul><ul><ul><li>Blogger </li></ul></ul></ul><ul><ul><li>Podcasting & Vodcasting </li></ul></ul><ul><ul><ul><li>Archive.org </li></ul></ul></ul><ul><ul><ul><li>YouTube </li></ul></ul></ul>
  60. 62. <ul><ul><li>Wikis </li></ul></ul><ul><ul><ul><li>Collaborative Authoring </li></ul></ul></ul><ul><ul><li>RSS Feeds (Really Simple Syndication) </li></ul></ul><ul><li>to websites you subscribe </li></ul><ul><ul><li>Google Reader- http://google.com/reader </li></ul></ul><ul><ul><li>Virtual projects </li></ul></ul><ul><ul><ul><li>Google docs- http://docs.google.com </li></ul></ul></ul><ul><ul><li>Managing events </li></ul></ul><ul><ul><ul><li>Google calendar- http://google.com/calendar </li></ul></ul></ul>
  61. 63. <ul><ul><li>Encourages participation </li></ul></ul><ul><ul><li>Collaborative-limits roadblocks in communication and meeting times </li></ul></ul><ul><ul><li>Efficient-shortens project times </li></ul></ul><ul><ul><li>Easy </li></ul></ul><ul><ul><li>Organized </li></ul></ul><ul><ul><li>Free! </li></ul></ul>
  62. 64. <ul><ul><li>Fear </li></ul></ul><ul><ul><li>Confusion </li></ul></ul><ul><ul><li>Organizational Obstacles </li></ul></ul><ul><ul><li>Rely on someone else to do it </li></ul></ul>
  63. 65. “ Workgroups with technically savvy individuals will benefit, but workgroups or business units without a grasp of Web 2.0 will never know what they are missing, and will suffer against competitors who are able to leverage Web 2.0 tools to improve business processes, thus reducing costs and adding to the bottom line.” Irwin Lazar , Business Communications Review, August 2007
  64. 66. <ul><ul><li>Create a Blog find out </li></ul></ul><ul><ul><li>Use RSS to subscribe to other blogs and forms of web 2.0 </li></ul></ul><ul><ul><li>Set up your own RSS reader </li></ul></ul><ul><ul><li>Start formulating an RSS strategy </li></ul></ul><ul><ul><li>Develop internal RSS guidelines </li></ul></ul><ul><li>Source- Michael Rudnick, Watson Wyatt as published in </li></ul><ul><li>Business Communicator , 2006 </li></ul>
  65. 67. <ul><ul><li>Instant publishing of text or graphics without sophisticated technical knowledge </li></ul></ul><ul><ul><li>Comments or feedback to each post blogs </li></ul></ul><ul><ul><li>Archive past blog posts by date </li></ul></ul><ul><ul><li>RSS Feeds for updates on blogs you want to revisit </li></ul></ul><ul><li>***These features distinguish blogs from other forms of CMC. They provide new opportunities for people to present and express themselves online*** </li></ul>
  66. 68. <ul><ul><li>Google purchased in 2003 </li></ul></ul><ul><ul><li>User-friendly </li></ul></ul><ul><ul><li>Combines all forms of Web 2.0 </li></ul></ul>www.del.icio.us.com/scarbonaro www.scarbonaro.blogspot.com
  67. 69. Too much of a good thing <ul><ul><li>New Model for News </li></ul></ul><ul><ul><ul><li>More accountable to the public </li></ul></ul></ul><ul><ul><li>Lack of Gatekeepers </li></ul></ul><ul><ul><ul><li>Web 2.0 </li></ul></ul></ul><ul><ul><ul><li>No guarantees </li></ul></ul></ul><ul><ul><li>Information Overload </li></ul></ul><ul><ul><ul><li>Too much information </li></ul></ul></ul><ul><ul><ul><li>Too many emails </li></ul></ul></ul><ul><ul><ul><ul><li>30 to 50 emails 2hrs to recover </li></ul></ul></ul></ul>
  68. 70. Too much of a good thing <ul><ul><li>Privacy Concerns </li></ul></ul><ul><ul><ul><li>Mistakes </li></ul></ul></ul><ul><ul><ul><li>Identity theft </li></ul></ul></ul><ul><ul><ul><li>Misrepresentation </li></ul></ul></ul><ul><ul><li>Escapism </li></ul></ul><ul><ul><ul><li>Internet Addiction </li></ul></ul></ul>
  69. 71. Create a site to sell things Create a site that is sticky Sell advertising
  70. 72. For this week <ul><li>Complete all reading </li></ul><ul><li>Answer the questionaire </li></ul><ul><li>Complete forum post and make sure you comment on at least two other posts </li></ul><ul><li>Please make sure you write professional- each post and comment should be as it was a published essay </li></ul>
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