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Acquity Group - Social Enterprise PoV

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Overview of Aquity Group's thinking and approach to the Social Enterprise.

Overview of Aquity Group's thinking and approach to the Social Enterprise.

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  • 1. Social Enterprise BriefingAn Acquity Group PoV October 2012
  • 2. OUTLINE» About Acquity Group» Our perspective on the Social Enterprise» Case studies 2
  • 3. About Acquity Group
  • 4. Acquity Group is a leading Digital Strategy, Design and Technology company. 4
  • 5. CREATING A NEW WAY TO LOOK AT DIGITALDigital requires a whole new way of thinking about your business, employees,customers and marketplace to create innovative solutions, agility and advantage. Strategy Business Consultants Design Technology Digital Agencies IT Consultants Governance 5
  • 6. • Digital Business Strategy • Social Enterprise Strategy Strategy • Digital Brand Strategy • Mobile & Social Strategy • Channel Strategy • Customer Experience Strategy • Digital Marketing Strategy • Digital Intelligence StrategyDesign Technology • Content & Commerce • Online Measurement & Strategy Optimization 6
  • 7. • Digital Landscape Integration • Concepting & Design Strategy • User Testing • Digital Marketing • Site Mapping • Rapid Prototyping • Wireframing • Rich Media DevelopmentDesign Technology • Brand Analysis • Content Strategy • Brainstorming • Technical & Creative Writing • Tactical Solutions • Search Engine Optimization 7
  • 8. • Content & Commerce • Mobile Apps & Platforms Strategy Architecture / Roadmaps • Front-end Development • Collaboration & Social Media • Digital Intelligence Hosting & • Content Managed ServicesDesign Technology Management, Commerce, Portal & Search Implementations • Content Migration Planning & Execution 8
  • 9. LEADERS OF DIGITAL CHANGEThe Forrester Wave™: Global CommerceService Providers, Q1 2012Forrester has recognized Acquity Group for its deepeCommerce expertise and robust vision for multichannelcommerce in an expert evaluation of the leading globalcommerce service providersAs an independent digital agency focused oneCommerce, experience design, and experience managementsolutions, Acquity Group received top scores on the report’sscorecard in these areas.Acquity Group tied for first in both "commerce services focus"and "eCommerce focus," third in "customer experience anddesign services," and third in "hosting support." Brian K. Walker and Peter Sheldon - Analysts, Forrester 9
  • 10. DEEP ENTERPRISE EXPERIENCEAcquity Group is a digital strategy and solutions partner toapproximately 50% of the FORTUNE 100. 10
  • 11. Perspective:the Social Enterprise
  • 12. “86% of employees who believe their company isdoing a „good job‟ with communications and internalsocial media would encourage others to work there(vs. only 51% who believe their company does a„poor job‟).” rd 3 Annual Employee Engagement Study, Gagen MacDonald (2011)“66% of employees say effective social intranetsincreased knowledge sharing in the workplace.” The Enterprise 2.0 User Profile, Forrester (2011)“Actively disengaged employees cost companies$370 billion annually in lost productivity.” Gallup Employee Engagement Index (2012) 12
  • 13. WHAT IS A SOCIAL ENTERPRISE?“An organization that has put in place the strategies, processes and solutions toengage all the individuals within its ecosystem (employees, customers, partners,suppliers) to maximize the co-created value.” CUSTOMER ENGAGEMENT EMPLOYEE ENGAGEMENT (via Social Media) (via Social Intranet) Channels Communities Communities Conversations Conversations Cultural Change Conversion Creation Source: Acquity Group 13
  • 14. SOCIAL ENTERPRISE DRIVERS» Context» Innovation» Knowledge» Communication» Teaming» Globalization» Purpose 14
  • 15. Context Yesterday Today 15 Information Relationships
  • 16. Innovation Yesterday Today Control Orchestrate 16
  • 17. Knowledge Yesterday Today Organized Organic 17
  • 18. Communication Yesterday Today Facilitate Anticipate 18
  • 19. Teaming Yesterday Today Authorized Emergent 19
  • 20. Globalization Yesterday Today Multilingual Hyperlocal 20
  • 21. Purpose Yesterday Today Marketing Meaning 21
  • 22. OBJECTIVES OF THE SOCIAL INTRANET Accelerate InsightBuild Functional & Enable Facilitate and Knowledge Cultural Affinity Collaboration Innovation Development ANYTIME, ANYPLACE, ANYHOW Foster Human Sustain Productive Empower Career Gateway to Networks Dialog Success Work & Life Tools (Local & Global) Source: Acquity Group
  • 23. Listening for business leaders describingSocial Enterprise needs:“I see four priorities:First, we must become a truly global company.Second, we must understand the business challengesthat retailers will face and solve them.Third, we need to play an even bigger leadershiprole on social issues that matter to our customers.And most important, we must do all of this whilekeeping our culture strong everywhere.”- Mike Duke, Walmart Annual Shareholders’ Meeting (2010) 23
  • 24. EXAMPLE: MAPPING BUSINESS NEEDS TO THEOBJECTIVES OF THE SOCIAL INTRANET Enable Collaboration Facilitate Innovation and Knowledge Dev. Sustain Productive Functional Affinity Accelerate insight Gateway to Work Empower Career Build Cultural & Foster Human and Life Tools Networks Success Dialog“become a truly global company” ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔“understand *and solve+ business challenges” ✔ ✔ ✔ ✔ ✔ ✔“*lead on+ social issues that matter to our customers” ✔ ✔ ✔ ✔ ✔“keep our culture strong everywhere” ✔ ✔ ✔ ✔ ✔ ✔ 24
  • 25. “People focus on technology, butit‟s just an enabler.” William Lynch, CEO Barnes & Noble, 2011 25
  • 26. KEY COMPONENTS OF ASOCIAL INTRANET ARCHITECTURE Platform Process Culture SuccessPeople Mgt. SOCIAL INTRANET ARCHITECTURE 26
  • 27. GLOBAL ENTERPRISES RECOGNIZE THE BUSINESS CRITICAL NATURE OF SOCIAL INTRANETSN = 3,500 business executives surveyed by MIT Sloan Management Review (2012) 27
  • 28. STRATEGIC DECISIONS ARE INFORMED BY “WHERE YOU ARE” vs. “WHERE YOU’RE GOING” Inactive Exploring Converging Transforming OptimizingPeople TODAY +24 MONTHSProcessPlatformCultureSuccessManagementLeadershipSupport 28
  • 29. KEY CHANGE PRIORITIES FOR THE SOCIAL INTRANET Success People Process Platform Culture Management• Build Human • Design for • Anytime, • Create the “New • Measure and Networks Decisions Anyplace, Anyhow Normal” Optimize Leadership Support• Positive, Visible, Engaged 29
  • 30. YOU’RE NOT ALONE: MOST COMPANIES ARESTILL SORTING THIS OUTWhat’s your organization’s social enterprise maturity level? Beginner Advanced 6% 18% Experimental 33% Mature 21% Formalized 22%N = 81 companies with over 250 employees interviewed by Altimeter Research (Q4 2011). 30
  • 31. BTW, YOU NEED TO BUILD FOR SOCIAL AND MOBILE…SIMULTANEOUSLY Mobile-cellular subscriptions per 100 inhabitants 140 Developed Nations 120 118 113 114 Developing 109 Nations 102Per 100 inhabitants 100 93 80 82 79 70 70 60 60 58 53 47 49 40 39 30 20 23 17 14 8 10 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011* * Estimate. Source: ITU World Telecommunication / ICT Indicators database 31
  • 32. SOCIAL INTRANET SUCCESS IS A GAME-CHANGERSource: Jive Software 2010 survey of 350 companies. 32
  • 33. SOCIAL INTRANET STRATEGY SHOULD ANSWER… What Why How should you do? should you do it? will it get done? Be Purpose-Driven Increase Productivity Leadership Engagement Foster Associate Innovation Improve Retention Relationship Focus Build Global Communities Reduce Costs Deciding How to Decide Create a Dynamic Workforce Sustain Competitive Advantage Cultural AwarenessUnderstand the Employee Journey Identify New Revenue Streams Consensus Building Improve Employee Satisfaction Increase Speed-to-Market Flexible GovernanceEmpower the Extended Enterprise Manage Risk Solution Fit Accelerate Change/Adoption Improve ROI Quick Wins Build Associate Loyalty Roadmap Change the Game Scalable Plans 33
  • 34. The Creative Commons License is Attribution-Noncommercial-Share Alike 3.0 (United States) athttp://creativecommons.org/licenses/by-nc-sa/3.0. Steven Beauchem Social Enterprise Solution Leader steven.beauchem@acquitygroup.com linkedin.com/in/stevenwbeauchem

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