Nick and Sandi Batik led the April 18, 2016 Austin WordPress Meetup discussion — How to Structure a Winning Content Strategy. We reviewed a few tools to help you get the most from your pages and posts. We demonstrated some navigation tips and tricks and how an internal linking structure helps you build effective information architecture. We concluded with a 5-step system to write copy that consistently attracts your target clients and organically build SEO.

1. HandsOnWP.com @nick_batik@sandi_batik
How to Structure a
Content Strategy That Works
Austin WordPress Meetup
April18, 2016
Presented By Sandi Batik & Nick Batik

2. HandsOnWP.com @nick_batik@sandi_batik
WordPress
Beginner Question
Do you understand
the difference
between a Page
and a Post?

3. HandsOnWP.com @nick_batik@sandi_batik
Do you understand how to use
Categories to guide
your Content Strategy?

4. HandsOnWP.com @nick_batik@sandi_batik
Do you understand the purpose of
WordPress Tags?

5. HandsOnWP.com @nick_batik@sandi_batik
5-step System to Write Copy That
Consistently Attracts Your Target
Clients
and Organically Build SEO

6. HandsOnWP.com @nick_batik@sandi_batik
STEP 1
Take the time to
analyze what
information your
target market is
looking for and why.
What problems are
they trying to solve?

7. HandsOnWP.com @nick_batik@sandi_batik
STEP 2
Set your Categories
to those high-level
topics that
represent the topics
your clients are
seeking

8. HandsOnWP.com @nick_batik@sandi_batik
STEP 3
Turn on the Idea
machine
- look for ongoing topic
conversations-online & off
- Use your blog and
Cornerstone pages to
express your unique
value as an industry
expert

9. HandsOnWP.com @nick_batik@sandi_batik
STEP 4
Tune Your
Idea Machine
Feedly
https://feedly.com/i/welcome
Goggle Alerts
http://www.wikihow.com/Use-Google-Alerts

10. HandsOnWP.com @nick_batik@sandi_batik
STEP 5
• Use a Content
Framework
• Every thing I know
about writing I owe to:
• Mother Mary Gerald
• Copyblogger
• & Troy Dean

11. HandsOnWP.com @nick_batik@sandi_batik
The WordPress Blogger
Six Step Framework

12. HandsOnWP.com @nick_batik@sandi_batik
THE PROMISE
Your blog introduction should outline the promise of what you will deliver
The 'Big Why' someone invest their time with you
How will they benefit?

13. HandsOnWP.com @nick_batik@sandi_batik
THE PROBLEM
Next your content needs to outline the problem your
readers are facing - which reinforces why they need
read your article

14. HandsOnWP.com @nick_batik@sandi_batik
MYTH BUSTING
This is the part of the blog or Cornerstone copy you position
yourself as an expert by busting a common myth your
readers are likely to believe.

15. HandsOnWP.com @nick_batik@sandi_batik
THE METHOD
In this section of your content you actually teach your
3 to 7 teaching points.

16. HandsOnWP.com @nick_batik@sandi_batik
THE DO’S & DON’TS
In this section you outline the some of the tips for
advanced users and the mistakes that newcomers
make.

17. HandsOnWP.com @nick_batik@sandi_batik
NEXT STEPS
Finish off your piece of content with a call to action or
an action step. Give your readers something to do
and they are far more likely to remember you

18. HandsOnWP.com @nick_batik@sandi_batik
Cool Tools To Help Build
Your Content Strategy

19. HandsOnWP.com @nick_batik@sandi_batik
Edit Flow
An editorial workflow management system
https://wordpress.org/plugins/edit-flow/

20. HandsOnWP.com @nick_batik@sandi_batik
Table Press
allows you to add tables into your WordPress posts and pages
without writing any HTML or CSS.
https://wordpress.org/plugins/tablepress/

21. HandsOnWP.com @nick_batik@sandi_batik
Canva
intuitive drag and drop interface creates
beautiful graphic designs edit images
easy to use even for beginners
https://www.canva.com/

22. HandsOnWP.com @nick_batik@sandi_batik
PictoChart
create beautiful infographics charts and presentations
http://piktochart.com/

23. HandsOnWP.com @nick_batik@sandi_batik
Navigation Tips and Tricks
What issues are tripping you up?

24. HandsOnWP.com @nick_batik@sandi_batik
Navigation Resources
WordPress Mega Cheat Sheet
http://wptricks.net/monster-wordpress-cheat-sheet/
"Working the "404 Error" Page
http://wptricks.net/create-effective-404-page-wordpress/

25. HandsOnWP.com @nick_batik@sandi_batik
FREE RESOURCES
Nick and I are working on adding new resources to the Hands On
WordPress Free library every week, so check in often.
For a free copy of the freelance resources and places to find freelance
projects go to: https://handsonwp.com/join-library/
GET CONNECTED — Join and contribute to the Austin WordPress
Tribe athttp://www.meetup.com/austinwordpress.
We look forward to seeing you at a #WPATX meetup soon

26. HandsOnWP.com @nick_batik@sandi_batik
Sandi Batik
WordPress evangelist, consultant, trainer, curricula
developer, author, unapologetic geek, unrepentant
capitalist, lucky enough to do what I love everyday. I’ve
served as Austin WordPress Meetup co-organizer since
2010. With my husband Nick Batik, co-founded Pleiades
Publishing Services in 1992 and Hands-On WordPress
Training in 2010.
Follow me @sandi_batik / @WPATX
Contact me at: handsonwp.com
https://www.linkedin.com/in/hsandrachevalierbatik
Presenter

27. HandsOnWP.com @nick_batik@sandi_batik
Nick Batik
Started in web development in 1994 and have been a
WordPress consultant, and web developer since 2007.
A WordPress evangelist, I’ve served as Austin
WordPress Meetup co-organizer since 2010. With my
partner, co-founded Pleiades Publishing Services in 1992
and Hands-On WordPress Training in 2010.
Follow me @nick_batik / @WPATX
Contact me at: handsonwp.com
https://www.linkedin.com/in/nicholasbatik
Presenter