By Marcy Mitchell
www.mtechbd.com

1


Internet Marketing Consultant
◦ Owner of MTECH Internet Marketing- 17 years
 Web site development/ Search engine optim...
1.
2.

3.

4.

5.

What is Wordpress?
Wordpress.com vs.
Wordpress.org
Differences b/w free themes, paid
themes and custom ...
WordPress is web software you can use to create
a beautiful website or blog. It is “in the cloud”
and also known as a CMS ...
Started in 2003 to enhance topography of writers.
Open Source Platform – meaning hundreds of people
all over the world w...
1. Free hosted solution.
2. Few plugins available.
3. Domain mapping but content
on Wordpress server.
4. Limited themes an...
6. Automated backup system by
Wordpress.com.
7. Used primarily for personal
sites.
8. Can’t control SEO or gain credit
for...
What is a Layout?
Template/theme is
a wrapper, used to
position various
elements on the
page. It contains css
rules for la...
9
Twenty-Eleven Free Theme

A.
B.
C.
D.

E.

F.

Free to Install
Limited Layout Options
Little to No Support
Limited Brandin...
Genesis Paid Theme

A.
B.

C.

D.
E.
F.

G.

H.
I.

More Color/Layout Options
Most Inside Pages Share
Sidebar Content
Cost...
Genesis Paid Them – Customized and 3 Layouts:

12
Gallesproperties.com Custom Theme A.
B.
C.
D.
E.
F.

G.
H.
I.
J.

Unlimited
Color/Layouts/Fonts
Unlimited Widget Areas
Wor...
Gallesproperties.com Custom Theme – Unlimited Layouts

14
Gallesproperties.com Custom Theme – Custom Landing Pages, Blog

15
16
Pages and Posts Include Page Title, Permalink, Body Copy,
SEO tags, Layout Assignment, etc…

17
Widgets Allow you to Put in Content into Sidebar or Special
Areas Outside of Your Main Page Content

18
Add Special Text, Links, Images or Code to Your Widget
Area, You Use the Text Widget. Requires Knowledge of
CSS/HTML. Some...
Sites with
Blogs Receive
55% more
Visitors
(Hubspot)
Integrated Into
Site

20


Increased Content/Pages for
Additional Keywords – Long Tail



Creates Bridge with Social Media
Marketing



Establis...


Develop Content Strategy
◦ What is Your Niche? What Do you Know/Do That is Unique?








◦ Research Knowledge C...










Decide How Much Learning / Time You Have
Dedicate Time Each Week for Blogging/Social Media
Websites Are ...
Upcoming SlideShare
Loading in …5
×

Creating a Powerful Website Presence through WordPress and Blogging

312 views

Published on

Learn how Wordpress CMS is changing the website options for small business owners. Realize the difference between free, paid and custom themes and what you need to do to maintain your own website.

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
312
On SlideShare
0
From Embeds
0
Number of Embeds
39
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Creating a Powerful Website Presence through WordPress and Blogging

  1. 1. By Marcy Mitchell www.mtechbd.com 1
  2. 2.  Internet Marketing Consultant ◦ Owner of MTECH Internet Marketing- 17 years  Web site development/ Search engine optimization  Social Media  Internet marketing consultant (PPC, SEO, Marketing plans) ◦ Internet Marketing Director for a number of leading real estate firms & community websites (DurangoDowntown.com & Pagosa.com) ◦ SBDC Business Advisor ◦ Certified Marketing for Smarties Coach 2
  3. 3. 1. 2. 3. 4. 5. What is Wordpress? Wordpress.com vs. Wordpress.org Differences b/w free themes, paid themes and custom themes Navigating the WordPress Backend Importance of Blogging 3
  4. 4. WordPress is web software you can use to create a beautiful website or blog. It is “in the cloud” and also known as a CMS or Content Management System. 4
  5. 5. Started in 2003 to enhance topography of writers. Open Source Platform – meaning hundreds of people all over the world working on it. Currently largest self-hosted blogging tool with 60 Million sites/users Thousands of plugins, themes and widgets Built on PHP and MYSQL with CSS stylesheets controlling the look. 5
  6. 6. 1. Free hosted solution. 2. Few plugins available. 3. Domain mapping but content on Wordpress server. 4. Limited themes and design options. 5. Can’t access CSS stylesheet, PHP files to modify. 1. Purchase hosting from $7$15/month. 2. More than 25,000 plugins 3. Content on your own. server with unique domain 4. Thousands of themes. 5. Full access to modify core theme style and functionality. 6
  7. 7. 6. Automated backup system by Wordpress.com. 7. Used primarily for personal sites. 8. Can’t control SEO or gain credit for new pages. 9. Can’t transfer theme to wordpress.org or other server. 6. Manual Backup by you or website provider. 7. Used primarily for professional sites. 8. Install SEO plugin and make site search engine friendly. 9. Can move site to a number of WordPress-friendly hosting accounts. 7
  8. 8. What is a Layout? Template/theme is a wrapper, used to position various elements on the page. It contains css rules for layout and font styling. 8
  9. 9. 9
  10. 10. Twenty-Eleven Free Theme A. B. C. D. E. F. Free to Install Limited Layout Options Little to No Support Limited Branding & Color Choice Will Need to Research and Install Your Own Plugins to Extend Functionality (SEO, Contact Forms, Slideshows, etc…) Need Image Editing Software to Create Custom Headers 10
  11. 11. Genesis Paid Theme A. B. C. D. E. F. G. H. I. More Color/Layout Options Most Inside Pages Share Sidebar Content Cost Range ($50 - $150) + Plugins + Time Can’t Match Logo Colors Some Plugins Included Need Image Editing Software to Customize Headers Self Training or Read Tutorials or Videos Some Have Forum Support SEO Done by Yourself 11
  12. 12. Genesis Paid Them – Customized and 3 Layouts: 12
  13. 13. Gallesproperties.com Custom Theme A. B. C. D. E. F. G. H. I. J. Unlimited Color/Layouts/Fonts Unlimited Widget Areas WordPress Training Included SEO Often Included Paid Plugins Included No Need for CSS, HTML or Image Editing Knowledge/Software Responsive Design Match Branding Backup Service Resource/Knowledge Base 13
  14. 14. Gallesproperties.com Custom Theme – Unlimited Layouts 14
  15. 15. Gallesproperties.com Custom Theme – Custom Landing Pages, Blog 15
  16. 16. 16
  17. 17. Pages and Posts Include Page Title, Permalink, Body Copy, SEO tags, Layout Assignment, etc… 17
  18. 18. Widgets Allow you to Put in Content into Sidebar or Special Areas Outside of Your Main Page Content 18
  19. 19. Add Special Text, Links, Images or Code to Your Widget Area, You Use the Text Widget. Requires Knowledge of CSS/HTML. Some Custom Themes Have a “Widget Content” Area that Looks/Acts Like Post/Page Area. 19
  20. 20. Sites with Blogs Receive 55% more Visitors (Hubspot) Integrated Into Site 20
  21. 21.  Increased Content/Pages for Additional Keywords – Long Tail  Creates Bridge with Social Media Marketing  Establishes You as a Thought Leader in Your Industry  More Frequent Posts Help Ranking.  Posts Get Shared – Extend Reach  Customer Service  Distinguishes Your Company Brand/Voice 21
  22. 22.  Develop Content Strategy ◦ What is Your Niche? What Do you Know/Do That is Unique?       ◦ Research Knowledge Clients Need. What Questions? ◦ Careful…the More You Talk About Yourself The Less People Want to Listen. CONSISTENCY is Key Make Sure Grammar is Correct. Add Social Sharing Plugin & Social Media Links Add Twitter Feeds and Facebook Feeds. Add High Quality Photos and Videos. Have Fun…But Remember Your Brand. 22
  23. 23.         Decide How Much Learning / Time You Have Dedicate Time Each Week for Blogging/Social Media Websites Are Now Interactive – Plan on Tweaking SEO Requires Updates and More Interaction Spend Time Looking at Sites You Like BEFORE Hiring Web Firm Responsive Design is Causing More Simple Design Determine Your Voice & Specialty Work With Professionals Who Train and Empower You 23

×