Creating a Powerful Website Presence through WordPress and Blogging
By Marcy Mitchell
Internet Marketing Consultant
◦ Owner of MTECH Internet Marketing- 17 years
Web site development/ Search engine optimization
Internet marketing consultant (PPC, SEO, Marketing plans)
◦ Internet Marketing Director for a number of leading
real estate firms & community websites
(DurangoDowntown.com & Pagosa.com)
◦ SBDC Business Advisor
◦ Certified Marketing for Smarties Coach
What is Wordpress?
Differences b/w free themes, paid
themes and custom themes
Navigating the WordPress
Importance of Blogging
WordPress is web software you can use to create
a beautiful website or blog. It is “in the cloud”
and also known as a CMS or Content
Started in 2003 to enhance topography of writers.
Open Source Platform – meaning hundreds of people
all over the world working on it.
Currently largest self-hosted blogging tool with 60
Thousands of plugins, themes and widgets
Built on PHP and MYSQL with CSS stylesheets
controlling the look.
1. Free hosted solution.
2. Few plugins available.
3. Domain mapping but content
on Wordpress server.
4. Limited themes and design
5. Can’t access CSS stylesheet,
PHP files to modify.
1. Purchase hosting from $7$15/month.
2. More than 25,000 plugins
3. Content on your own.
server with unique domain
4. Thousands of themes.
5. Full access to modify core
theme style and
6. Automated backup system by
7. Used primarily for personal
8. Can’t control SEO or gain credit
for new pages.
9. Can’t transfer theme to
wordpress.org or other server.
6. Manual Backup by you or
7. Used primarily for
8. Install SEO plugin and make
site search engine
9. Can move site to a number
What is a Layout?
a wrapper, used to
elements on the
page. It contains css
rules for layout and
Twenty-Eleven Free Theme
Free to Install
Limited Layout Options
Little to No Support
Limited Branding & Color
Will Need to Research and
Install Your Own Plugins to
Extend Functionality (SEO,
Contact Forms, Slideshows,
Need Image Editing
Software to Create Custom
Genesis Paid Theme
More Color/Layout Options
Most Inside Pages Share
Cost Range ($50 - $150) +
Plugins + Time
Can’t Match Logo Colors
Some Plugins Included
Need Image Editing Software
to Customize Headers
Self Training or Read
Tutorials or Videos
Some Have Forum Support
SEO Done by Yourself
Genesis Paid Them – Customized and 3 Layouts:
Gallesproperties.com Custom Theme A.
Unlimited Widget Areas
WordPress Training Included
SEO Often Included
Paid Plugins Included
No Need for CSS, HTML or
Pages and Posts Include Page Title, Permalink, Body Copy,
SEO tags, Layout Assignment, etc…
Widgets Allow you to Put in Content into Sidebar or Special
Areas Outside of Your Main Page Content
Add Special Text, Links, Images or Code to Your Widget
Area, You Use the Text Widget. Requires Knowledge of
CSS/HTML. Some Custom Themes Have a “Widget
Content” Area that Looks/Acts Like Post/Page Area.
Increased Content/Pages for
Additional Keywords – Long Tail
Creates Bridge with Social Media
Establishes You as a Thought
Leader in Your Industry
More Frequent Posts Help
Posts Get Shared – Extend Reach
Distinguishes Your Company
Develop Content Strategy
◦ What is Your Niche? What Do you Know/Do That is Unique?
◦ Research Knowledge Clients Need. What Questions?
◦ Careful…the More You Talk About Yourself The Less
People Want to Listen.
CONSISTENCY is Key
Make Sure Grammar is Correct.
Add Social Sharing Plugin & Social Media Links
Add Twitter Feeds and Facebook Feeds.
Add High Quality Photos and Videos.
Have Fun…But Remember Your Brand.
Decide How Much Learning / Time You Have
Dedicate Time Each Week for Blogging/Social Media
Websites Are Now Interactive – Plan on Tweaking
SEO Requires Updates and More Interaction
Spend Time Looking at Sites You Like BEFORE Hiring
Responsive Design is Causing More Simple Design
Determine Your Voice & Specialty
Work With Professionals Who Train and Empower You