WordPress & Working With Clients


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WordPress & Working With Clients

  1. 1. WordPress & Working with Clients Covering all of the major stops when using WordPress to build websites for your clients: Sales Pitch, Design & Function, Content, and Walkthrough
  2. 2. Who is Tammy Hart? <ul><li>I am a self-taught, freelance designer who has leveraged trial, error, and observation to become a WordPress expert. I specialize in deep customization of WordPress content and templates. I also do all levels of Web Design and XHTML/CSS Coding. You can find out more or contact me through one of these means: </li></ul><ul><li>Website: www.TammyHartDesigns.com </li></ul><ul><li>Email: tammy@tammyhartdesigns.com </li></ul><ul><li>Twitter: @tammyhart </li></ul>
  3. 3. Sales Pitch How do I sell WordPress to my clients?
  4. 4. Sales Pitch <ul><li>What do they need? </li></ul><ul><li>Low cost </li></ul><ul><li>Content Management </li></ul><ul><li>Good support </li></ul><ul><li>Room for Growth </li></ul><ul><li>Customizability </li></ul><ul><li>Do it yourself maintenance </li></ul><ul><li>Media Tools </li></ul><ul><li>Keep in touch with the audience </li></ul><ul><li>Scalability </li></ul><ul><li>What Would WordPress Do? </li></ul><ul><li>It’s free! </li></ul><ul><li>Easy to use admin interface </li></ul><ul><li>Unmatched community </li></ul><ul><li>Add content now & later </li></ul><ul><li>Thousands of themes & plugins </li></ul><ul><li>Easy as writing an email </li></ul><ul><li>Built in tools and plugins </li></ul><ul><li>Multiple subscription options </li></ul><ul><li>Caching helps! </li></ul>
  5. 5. An Awesome Resume
  6. 6. Design & Function How do we decide what their website will look like and do?
  7. 7. Design and Function <ul><li>Where do you start? </li></ul><ul><li>Ask questions </li></ul><ul><ul><li>Budget </li></ul></ul><ul><ul><li>Timeline </li></ul></ul><ul><ul><li>Examples and Models </li></ul></ul><ul><ul><li>Current Design Resources </li></ul></ul><ul><li>Start them with a list of functions </li></ul><ul><ul><li>Don’t be afraid to suggest a better way </li></ul></ul><ul><ul><li>Make sure they will have all the essentials </li></ul></ul><ul><li>What Can WordPress Do? </li></ul><ul><li>Customize a ready theme </li></ul><ul><li>Start from scratch </li></ul><ul><li>All your essentials </li></ul><ul><ul><li>Static content </li></ul></ul><ul><ul><li>Blog/News </li></ul></ul><ul><ul><li>Thousands of Widgets </li></ul></ul><ul><ul><li>Contact Forms </li></ul></ul><ul><ul><li>Social Media Integration </li></ul></ul><ul><ul><li>Subscription Integration </li></ul></ul>
  8. 8. Above and Beyond the Call of Duty <ul><li>Portfolio Entries www.tammyhartdesigns.com </li></ul><ul><li>Paid Content Subscriptions www.nhpoliticalreport.com </li></ul><ul><li>Event Information and Calendars www.pasadenasymphony-pops.org </li></ul><ul><li>Custom Author Information Pages www.thecoachingassociation.com </li></ul><ul><li>Integrated Image Slideshows www.openhandremodeling.com </li></ul><ul><li>Multiple Languages www.march18.org </li></ul>
  9. 9. Content How do I get content from my clients and properly deploy it through WordPress?
  10. 10. Content <ul><li>Get started off right </li></ul><ul><ul><li>Develop a site map first </li></ul></ul><ul><ul><li>Set and enforce deadlines </li></ul></ul><ul><ul><li>When you’re designing, they should be writing </li></ul></ul><ul><li>Use the right tools </li></ul><ul><ul><li>Set up their WordPress site before designing </li></ul></ul><ul><ul><li>Jumpchart www.jumpchart.com </li></ul></ul><ul><ul><li>Use plugins to manage pages </li></ul></ul><ul><ul><ul><li>pageMash > Page Management </li></ul></ul></ul><ul><ul><ul><li>My Page Order </li></ul></ul></ul>
  11. 11. Walkthrough How do I hand over the reigns and keep their learning curve to a minimum?
  12. 12. Walkthrough <ul><li>A few steps: </li></ul><ul><li>De-clutter the dashboard </li></ul><ul><li>Set up their multiple user accounts for them </li></ul><ul><li>Install the essential plugins for them </li></ul><ul><li>Do a live walkthrough </li></ul><ul><li>Advise them of upgrades </li></ul><ul><li>Offer a list of resources </li></ul><ul><li>Remember: </li></ul><ul><li>WordPress is easy! </li></ul><ul><li>Give support after launch </li></ul>
  13. 13. Resources for Clients <ul><li>WordPress.org http://codex.wordpress.org/Getting_Started_with_WordPress </li></ul><ul><li>WordPress.tv How to Videos http://wordpress.tv/category/how-to </li></ul><ul><li>WordChalk Classes www.wordchalk.com </li></ul><ul><li>Fresh Workshops Live Training www.freshworkshops.com </li></ul><ul><li>As their developer, you are your client’s best resource! </li></ul>
  14. 14. Thank You Website: www.TammyHartDesigns.com Email: tammy@tammyhartdesigns.com Twitter: @tammyhart WordChalk: Learn More About WordPress with Live Classes, In Person and via the Web Next Class: Saturday, January 23rd Website: www.WordChalk.com Twitter: @wordchalk Ask me for your 15% off discount code for WordCamp attendees only!