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The Anatomy of a Content Model

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IA Summit 2015 presentation

Audio available via IA Summit Library: http://library.iasummit.org/speakers/lacey-kruger/

With the rise of responsive design, a content model and a CMS are necessities for any content-rich web presence. Once you’ve designed the front-end user experience, it’s important to consider the content structure that will support your design. Content models define:

the underlying structure of each type of content
the user experience for content authors and editors within the CMS
Luckily, designing a content model is a natural extension of IA for a front-end user experience. In this talk, we'll get into the details of HOW to content model. We'll dissect the content model for a single content type for a nonprofit website. The goals for this content model were:

to be adaptive and portable for any device or context
to contain a lot of content, yet display it in a simple way
a successful user experience for administrators creating and editing the content
a delightful user experience for end users of the content
In content modeling, there are often multiple approaches you could take so I’ll also cover the alternate models we explored and describe the process that led us to our end result.

Session Takeaways
Define a content model
Evaluate a content item and create a content model based on that item
Learn best practices for adaptive content models

Published in: Design

The Anatomy of a Content Model

  1. 1. The Anatomy of a Content Model By: Lacey Kruger
  2. 2. What is a Content Model? • A document defining the structureof each content type and the user experience for content authors and editors within a CMS
  3. 3. Why Content Model?
  4. 4. Why Content Model?
  5. 5. Why Content Model?
  6. 6. Why Content Model?
  7. 7. Case Study The Project The Design The Content Model
  8. 8. Case Study The Project The Design The Content Model
  9. 9. Background Website Redesign for National Military Family Association • Moved to a new CMS • Responsive Design • Client responsible for developing Sitemap
  10. 10. Case Study The Project The Design The Content Model
  11. 11. Proposed Solutions Grandparent Parent Child
  12. 12. Proposed Solutions Parent Child
  13. 13. Proposed Solutions Options Pros Cons 1. Three Content Types • Grandparent: Tabbed Content Page • Parent: Sectioned Content Page • Child: Section • Simpler authoring form • More flexibility within each “section” • Many content items to manage = difficult to update 2. Two Content Types • Parent: Tabbed Content Page • Child: Sectioned Content Page • Fewer content items to manage = easier to update • Complex authoring form • Longer load times for authors
  14. 14. Case Study The Project The Design The Content Model
  15. 15. Child Title Section Title Parent Title Section Image Section Text 1 Parent Description
  16. 16. The Challenges 1. 4,000 character (~500 word) limit on Rich Text fields 2. Request to add 2 additional sections 3. Ability to insert Videos 4. Tabs within Tabs (yikes!) 5. Page with 8 Tabs
  17. 17. The Result The feedback from our staff, volunteers, and users has been great. It definitely was a learning curve the first week, but overall has been a major improvement to the organization of our content. -NMFA Web Team “
  18. 18. The End! Rate Me: http://spkr8.com/s/159231 Contact Me: lacey.kruger@blackbaud.com http://www.slideshare.net/LaceyKruger
  19. 19. Want More? • Karen McGrane – Presentations: • Adapting Ourselves to Adaptive Content • Content Strategy for Mobile – Book: Content Strategy for Mobile • Sara Wachter-Boettcher – Book: Content Everywhere

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