E R
                                 OY NG
                               PL DI
                              M N
        ...
Agenda
•   Prologue
•   ER Analysis
•   Strategic Analysis
•   Findings & Implication
•   Qualitative Analysis
•   Epilogu...
Prologue
                                             e                      A
                                          y...
Entity Relationship Analysis
                      Organization                       Partners




           Prospective ...
Fishbone Diagram of Entities & Attributes

      Organization                          Partners                      Custo...
Organization                                                            Customer

                                        ...
Strategic Analysis
    STRENGTHS                               WEAKNESS

   Easy acquirement of new talent          Requ...
THE ANALYSIS OF STRATEGIC
                                     PRIORITIES OF EMPLOYER BRANDING
Importance of converting po...
Industry Survey & Results
   Objectives

   • To understand emerging trends in internal branding of
     Organizations.

 ...
The Gap Model
  CUSTOMER                              ORGANIZATION
                                    Organization
      ...
Qualitative Analysis
         6 S FRAMEWORK                                 EMPLOYER BRANDING
                            ...
Window of Perception



                          Benefits
                                                               ...
Rate of Change in bound    Point of Product Enhancement
Alpha Users To increase with active
 of Online members in the comm...
Epilogue
   Internal Branding

    Internal branding is a very bottom-up process
    Recognition of the values of the or...
Epilogue
 Employer branding is a new and effective
  weapon that an organization could yield in
  order to recruit and re...
Employer Branding
Upcoming SlideShare
Loading in...5
×

Employer Branding

1,039

Published on

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,039
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Employer Branding

  1. 1. E R OY NG PL DI M N E A BR Presented By: Prashant Saxena Priya Rammohan Department of Management Studies IIT Madras
  2. 2. Agenda • Prologue • ER Analysis • Strategic Analysis • Findings & Implication • Qualitative Analysis • Epilogue Employer Branding IIT Madras 2
  3. 3. Prologue e A ye Employer o re too pl ' Association ta l in th m r r e fo & at te k co th ea or m eo gr w pe rg e ey te an iv h Employee dr d t m iz or at ns ran Trust e io io ef n z at he b fe us ct ed ni o ‘ t a t Growth Challenge iv g FACTORS el to or ent y fo rec p INFLUENCING hel itm r t ru al it, o m EMPLOYER en T m t co Accessibility BRANDING Compensation Employer Projecting Trust Employer’s Image The Employee – Employer Relationship Triangle ER Strategic Findings & Qualitative Prologue Epilogue Analysis Analysis Implications Analysis
  4. 4. Entity Relationship Analysis Organization Partners Prospective ENTITIES Employees Employees Customers Competitors Employer BrandingER Strategic Madras IIT Findings & Qualitative 4 Prologue Epilogue Analysis Analysis Implications Analysis
  5. 5. Fishbone Diagram of Entities & Attributes Organization Partners Customer Mission Alliance Preferences Duration Strategy Needs Attitudes Domain Employer Efficiency Awareness Differentiation Branding Capabilty Needs Talent Poaching Products Dedication Knowledge Employer Branding IIT Prospective Madras 5 Employees Competitors Employees
  6. 6. Organization Customer Better Results Be tte Cor Effe Better Strategy cti m ve & m Effi itm Partners cien en tW ork t fo rce EMPLOYER BRANDING Fut CAUSAL LOOP ure DIAGRAM Alli a nce s Abs e nt Employees At tra tsc T a le nt Hires Talent Competitors Prospective Employees
  7. 7. Strategic Analysis STRENGTHS WEAKNESS Easy acquirement of new talent Requires long time for application Retaining right fit employees Difficult to spread awareness Improved effeciency in serving Difficult to sustain in short term customers OPPURTUNITIES CHALLENGES Employee Branding Employee Branding and Employer Buiding overall brand equity Branding are difficult to synerzise Easy to acquire talent during Requires Integration of Marketing & diversification HR Departments Employer BrandingER Strategic Madras IIT Findings & Qualitative 7 Prologue Epilogue Analysis Analysis Implications Analysis
  8. 8. THE ANALYSIS OF STRATEGIC PRIORITIES OF EMPLOYER BRANDING Importance of converting potential High Fun Place to Work Training Opportunities For People like me Attractive Location recruit into applicant Innovative Company Familiarity with Tasks Expected Career Success Opportunities of Application High Salary Low Weak Strong Strength or Weakness of Employer’s Brand
  9. 9. Industry Survey & Results Objectives • To understand emerging trends in internal branding of Organizations. • To understand the top management view of the evolving expectations of employees and the effectiveness employer branding in place in terms of boosting employee engagement and enhancing organizational effectiveness • To identify best practices in the area of compensation structuring and employee engagement measures vis-à- vis the employer’s brand Employer BrandingER Strategic Madras IIT Findings & Qualitative 9 Prologue Epilogue Analysis Analysis Implications Analysis
  10. 10. The Gap Model CUSTOMER ORGANIZATION Organization Information Understanding of Gap Standards Customer Gap Customers’ Expectations Expectations Service Standards GAP 1 GAP 2 Quality Gap GAP 5 Performance GAP 3 Gap GAP 4 Customers’ Organization Performance Perceptions Organization Internal Communications Gap to Customers Employer Branding IIT Madras 10 Employer Branding – To bridge this Gap
  11. 11. Qualitative Analysis 6 S FRAMEWORK EMPLOYER BRANDING SHORT TERM LONG TERM SURVIVAL Employer Difficult Y Employee Y Y STABILITY Employer Y Y Employee Y Y SUCCESS Employer N Y Employee Difficult Y SUPERIORITY Employer N Y Employee N Y SUSTAINABILITY Employer Difficult Y Employee Difficult Y SYNERGY Employer Difficult Y Employee Difficult Y Employer BrandingER Strategic Madras IIT Findings & Qualitative 11 Prologue Epilogue Analysis Analysis Implications Analysis
  12. 12. Window of Perception Benefits Larger Window Of Perception Role of Consumer Communities in 4Ps & Building Brand Equity Two way communication Between consumer Communities & organizations Organizations reaching Consumers as a single entity Time Span Smaller WindowTill Now Next 3 Years Next 5 Years Of Perception
  13. 13. Rate of Change in bound Point of Product Enhancement Alpha Users To increase with active of Online members in the community Based on collaborative ideation Consumer playing buying decision in online consumer communities Communities influencers
  14. 14. Epilogue Internal Branding  Internal branding is a very bottom-up process  Recognition of the values of the organization and creating an image in the minds of the existing and prospective employees  Produce long term sustainability and financial gains Employee Branding  Enhance ability of the whole organisation to deliver on the brand that is promised in the market Employer BrandingER Strategic Madras IIT Findings & Qualitative 15 Prologue Epilogue Analysis Analysis Implications Analysis
  15. 15. Epilogue  Employer branding is a new and effective weapon that an organization could yield in order to recruit and retain the best talent  Requires integration of the marketing and HR department and the policy must permeate to all levels of the organization  It is a way of life that an organization should adopt to differentiate itself in the labour market Employer Branding IIT Madras 16

×