1. STRATEGY IN ACTION

2. ENVIRONMENT APPRAISAL
STRATEGIC INTENT
STRATEGIC INTENT
INTERNAL ANALYSIS STRATEGIC INTENT
STRATEGIC
STRATEGIC INTENT
ALTER
INTERNAL ANALYSISN A T I V E S
ENVIRONMENT ANALYSIS
ENVIRONMENT ANALYSIS
INTERNAL ANALYSIS
ENVIRONMENT ANALYSIS
INTERNAL ANALYSIS

3. CORPORATE STRATEGY OF
EXPANSION
DEFENSIVENESS
STABILITY
i
COMBI NATION

4. CORPORATE STRATEGIES
1. EXPANSION
2. STABILITY
3. DEFENSIVE
4. COMBINATIONAL

5. BUSINESS LEVEL STRATEGY OF
Cost leadership
DIFFERENTIATION
Focussed
COST LEADERSHIP
Focussed COST LEADERSHIP
Differentiation
DIFFERENTIATION
Focussed cost leadership
Focussed differentiation

6. STRATEGIC CHOICES
CORPORATE LEVEL BUSINESS LEVEL
STRATEGY STRATEGY
EXPANSION COST LEADERSHIP
STABILITY DIFFERENTIATION
FOCUSSED COST
DEFENSIVE
LEADERSHIP
FOCUSSED
COMBINATIONAL DIFFERENTIATION

7. CORPORATE LEVEL STRATEGIES
EXPANSION STABILITY DEFENSIVE COMBINATIONAL
CONCENTRATION TURNAROUND
STATUS QUO SIMULTANEOUS
INTEGRATION PAUSE & DIVESTMENT
PROCEED SEQUENTIAL
DIVERSIFICATION
PROFIT LIQUIDATION SIMULTANEOUS +
SEQ UENTIAL
COOPERATION
INTERNATIONALIZATON

8. OPERATIONS STRATEGY
• Is a long term plan for the
production and operations
functions of a company to
achieve its annual objectives.

9. COMPONENTS OF OPERATIONS STRATEGY
SUPPLIER &
VERTICAL
INTEGRATION
POSITIONING
OPERATING
PRODUCTIVE
DECISIONS
SYSTEM
OPERATIONS
STRATEGY
WORK FORCE CAPACITY /
AND JOB LOCATION
DESIGN DECISION
PRODUCT &
PROCESS
TECHNOLOGY

10. POSITIONING THE PRODUCTIVE SYSTEM
HIGH VOLUME,
PRODUCT
FOCUSED TO
STOCK
PRODUCTIVE SYSTEM STRATEGIES
LARGE VOLUME,
MULTIPLE
PRODUCTS, TO
STOCK
LOW VOLUME
MULTIPLE
PRODUCT
,BATCH, TO
ORDER --
INTERMITTENT
JOB SHOP, TO
ORDER
INTRODUCTION GROWTH MATURITY DECLINE
LOW VOLUME PRODUCT / SERVICE HIGH VOLUME
CUSTOM STRATEGIES STANDARDIZED
MADE

11. OPERATIONS STRATEGY -
BUSINESS GRAND STRATEGY
LINKAGE

12. CORPORATE MISSION
ENVIRONMENTAL
COMPANY STRENGTH & STRATEGIC ANALYSIS &
THREATS AND
WEAKNESS CHOICE
OPPORTUNITIES
BUSINESS GRAND
LONG TERM OBJECTIVES
STRATEGY
UPWARD LINKAGE
FUNCTIONAL &
ANNUAL OBJECTIVES
STRATEGIES DOWNWARD LINKAGE
MARKETING FINANCIAL OPERATIONS HUMAN
STRATEGY STRATEGY STRATEGY RESOURCES

13. OPERATIONS STRATEGY -
GENERIC STRATEGY
RELATIONSHIP

14. MARKET SEGMENTATION
OPERATING
OPERATING
DECISIONS
DECISION
WORKFORCE SUPPLIER /
SUPPLIER &
WORK JOB
AND FORCE VERTICAL
& JOB DESIGN VERTICAL
DESIGN INTEGRATION
INTEGRATION
OPERATIONS
OPERATION
STRATEGY
DIFFERENTIATION FORMULATION ENTERPRISE STRATEGY
PRODUCT /& POSITIONING
POSITIONING
PROCESS
PROCESS PRODUCTIVE
THE SYSTEM
TECHNOLOGY
TECHNOLOGY SYSTEM
CAPACITY /
CAPACITY
LOCATION
DECISION
OVERALL COST
LEADERSHIP