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In response to the Medicare Payment Advisory Commission recommendations made in a March 2009 report, The Physician Payments Sunshine Act was passed March 21st, 2010 and it requires manufacturers of drugs and medical devices, starting March 31, 2011 to report to HHS payments and transfers of value made to physicians and other health care providers.
For drug samples, the bill requires reporting of recipient information and the name, number, date, and dosage units of the sample.
On May 27th, 2010 Vermont passed S.88, which means beginning on or before April 1st, 2012, companies must disclose all samples that have been distributed in Vermont during the prior calendar year. Sentiment is that other states are to follow.
This increased transparency between the relationship of physician and pharmaceutical company means manufacturers not only have to meet the requirements, but also prepare their sales forces for decreased access to healthcare providers. New complementing multi-channel strategy must be developed to continue sample distribution as a critical component for overall success.
For more information, please visit http://www.exlpharma.com/events/6th-sampling-strategies-and-alternatives