5. Demonstrate Social Responsibility“The Pepsi Refresh Project has demonstrated that bringing simple ideas to life can create a powerful impact in local communities. Over the past year, we’ve been inspired by the quality and impact of the ideas put into action by Pepsi fans across the U.S. And we’re excited to extend the impact of the program next year in the U.S. and around the world,” said Lauren Hobart, CMO sparkling beverages, PepsiCo Beverages America.
12. Celebrities: Kevin Bacon and Demi Moore participated in a live “Great ideas Brainstorm” session on Facebook. They hosted chats and provided regular updates on the program’s milestones.
13. Used Twitter with the hash tag of #PepsiRefresh to have everyone talk about and promote their idea to everyone
14. They did not advertise during the Super bowl but prior to they had on the NFL website, a contest for ideas by NFL players.