1. PepsiCo
Digital Marketing Strategy
By: Anthony Wieber

2. Company
Background

3. Campaign
Gain Market Share
Position “Sexy” Factor,
The Cool are drinking
Pepsi

4. Campaign Slogan
“Form is
temporary,
class is
permanent”
Drinking Pepsi is Classy, Sexy, and Cool no matter where you are

5. Big Idea’s
New Label Contest
/Pepsi and Me
Classy/Fashionable
Spokespeople

6. Spokespersons
Stylish/Chic
Anna Wintour
Designer and Fashion Mogul
International Sports
Star
Fernando Torres
Chelsea FC & Spanish
International

7. Target Audience
 16-24 years old
 Male & Female
 Tech Savvy, Early Adopters,
Trend Setters

8. Tools and
Strategy
#PepsiLabel on Twitter
#PepsiAndMe on Instagram

9. Budget
o 6 Months
o $250 per hour
o 8 hour days
o 5 days a week
oApprx. Budget ~
$300,000

10. Summary
oGenerate buzz around Pepsi Brand
Become Classy, Sexy, Cool brand to be
associated with
oCreate new logo
oUse a select few celebrities/icons to
sell the new brand image
oUtilize Twitter and Intsagram as base
of campaign