SlideShare a Scribd company logo
1 of 20
•
hasbeen given in your honor:
Containsenough food to feed a
family of four for aweekend
A gift of
H O P E
powerpacksproject.org
for:
Power PacksProject providesweekend food and
nutritional education to needy responsive familiesso
children are prepared to learn and householdsare
empowered to effectively use food dollars.
hasbeen given in your honor:
Provideseggsand protein for families,
and additional income for farmers
A gift of
H O P E
hopeinternational.org
for:
HOPEInternational'smission isto invest in the dreamsof
familiesin the world'sunderserved communitiesaswe live
and proclaim the Gospel.
hasbeen given in your honor:
to empower the vital work of
A gift of
H O P E
World Bicycle Relief mobilizespeople through the Power
of Bicycles.Our mission isto create accessto education,
healthcare,and economic opportunitiesin developing
regionsof the world where distance isachallenge.
worldbicyclerelief.org
hasbeen given in your honor:
Stocking Stuffer: 2 booksfor aReach
Out and Read clinic partner
A gift of
H O P E
rorlancaster.org
for:
Lancaster County Reach Out and Read preparesLancaster
County'syoungest children to succeed in school by partnering
with healthcare providersto prescribe booksand encourage
familiesto read aloud together.
•
•
•
•
Promotions, Contests and Sweepstakes
20K
Firehouse
Challenge
2014
SuperFan
Weekend
Trivia Mini-
Contests
2014
Promotions, Contests and Sweepstakes
Second Chance Firehouse
Challenge 24 Hour
Fundraiser for the National
Fallen Firefighters
Foundation 2015
Game Day Trivia Challenge
2015-Facebook Contests
WORK PERFORMED:
SOCIAL STRATEGY,
MANAGEMENT,
MARKETING, CONTENT
DEVELOPMENT/CURATION,
GRAPHIC DESIGN OF
FACEBOOK, TWITTER AND
LAUNCH OF PINTEREST
BRAND PROFILE.
Promotions, Contests and Sweepstakes
“Pin to Win” Sweepstakes.
Resulted in 39K pins, 500K
impressions, 1.2K new
followers, 1100 likes, 1.36K
Viral Shares. Also reached a
36K on Facebook and Twitter.
Meatball
Munchkins
Photo
Contest:
Reach: 72K
New Fans
Gained: 384
• WORK PERFORMED: STRATEGY, MARKETING, GRAPHIC DESIGN AND SOCIAL
MANAGEMENT OF FACEBOOK AND TWITTER PROFILES.
• ENLARGED FACEBOOK PAGE COMMUNITY FROM JUST 177 FANS TO OVER 10K
FANS, WITH A TOTAL ANNUAL ORGANIC REACH OF 143K, AN AVERAGE
ENGAGEMENT RATE OF 5.3% WHICH IS REMARKABLY HIGHER THAN THE
INDUSTRY STANDARD FOR CPG’S (.26%). INCREASED TWITTER FOLLOWERS
BY 232%
• ESTABLISHED A NEW FACEBOOK PAGE FOR A NATIONALLY KNOWN AUTHOR
OF SEVERAL BOOKS ON THE SUBJECT OF CANCER AND HEALING. IN JUST 3
MONTHS, GAINED 5K+ FANS AND FOLLOWERS AND ENLARGED HIS REACH TO
MORE THAN 250K INDIVIDUALS AND EXPANDED HIS THOUGHT LEADERSHIP
THROUGH VIGOROUS CONNECTIONS WITH OTHER INFLUENTIAL CANCER AND
HEALING LEADERS ON FACEBOOK. ADDITIONALLY, THE ORGANIC AND PAID
POSTS INCREASED THE CONVERSIONS AND CLICKS THROUGH TO HIS
AMAZON BOOKSTORE.
•

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SparkMission LLC /Julie Welles Portfolio 2017

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. hasbeen given in your honor: Containsenough food to feed a family of four for aweekend A gift of H O P E powerpacksproject.org for: Power PacksProject providesweekend food and nutritional education to needy responsive familiesso children are prepared to learn and householdsare empowered to effectively use food dollars. hasbeen given in your honor: Provideseggsand protein for families, and additional income for farmers A gift of H O P E hopeinternational.org for: HOPEInternational'smission isto invest in the dreamsof familiesin the world'sunderserved communitiesaswe live and proclaim the Gospel. hasbeen given in your honor: to empower the vital work of A gift of H O P E World Bicycle Relief mobilizespeople through the Power of Bicycles.Our mission isto create accessto education, healthcare,and economic opportunitiesin developing regionsof the world where distance isachallenge. worldbicyclerelief.org hasbeen given in your honor: Stocking Stuffer: 2 booksfor aReach Out and Read clinic partner A gift of H O P E rorlancaster.org for: Lancaster County Reach Out and Read preparesLancaster County'syoungest children to succeed in school by partnering with healthcare providersto prescribe booksand encourage familiesto read aloud together.
  • 6.
  • 7.
  • 9.
  • 10.
  • 11. Promotions, Contests and Sweepstakes 20K Firehouse Challenge 2014 SuperFan Weekend Trivia Mini- Contests 2014
  • 12. Promotions, Contests and Sweepstakes Second Chance Firehouse Challenge 24 Hour Fundraiser for the National Fallen Firefighters Foundation 2015 Game Day Trivia Challenge 2015-Facebook Contests
  • 13. WORK PERFORMED: SOCIAL STRATEGY, MANAGEMENT, MARKETING, CONTENT DEVELOPMENT/CURATION, GRAPHIC DESIGN OF FACEBOOK, TWITTER AND LAUNCH OF PINTEREST BRAND PROFILE.
  • 14.
  • 15.
  • 16. Promotions, Contests and Sweepstakes “Pin to Win” Sweepstakes. Resulted in 39K pins, 500K impressions, 1.2K new followers, 1100 likes, 1.36K Viral Shares. Also reached a 36K on Facebook and Twitter. Meatball Munchkins Photo Contest: Reach: 72K New Fans Gained: 384
  • 17. • WORK PERFORMED: STRATEGY, MARKETING, GRAPHIC DESIGN AND SOCIAL MANAGEMENT OF FACEBOOK AND TWITTER PROFILES. • ENLARGED FACEBOOK PAGE COMMUNITY FROM JUST 177 FANS TO OVER 10K FANS, WITH A TOTAL ANNUAL ORGANIC REACH OF 143K, AN AVERAGE ENGAGEMENT RATE OF 5.3% WHICH IS REMARKABLY HIGHER THAN THE INDUSTRY STANDARD FOR CPG’S (.26%). INCREASED TWITTER FOLLOWERS BY 232%
  • 18.
  • 19. • ESTABLISHED A NEW FACEBOOK PAGE FOR A NATIONALLY KNOWN AUTHOR OF SEVERAL BOOKS ON THE SUBJECT OF CANCER AND HEALING. IN JUST 3 MONTHS, GAINED 5K+ FANS AND FOLLOWERS AND ENLARGED HIS REACH TO MORE THAN 250K INDIVIDUALS AND EXPANDED HIS THOUGHT LEADERSHIP THROUGH VIGOROUS CONNECTIONS WITH OTHER INFLUENTIAL CANCER AND HEALING LEADERS ON FACEBOOK. ADDITIONALLY, THE ORGANIC AND PAID POSTS INCREASED THE CONVERSIONS AND CLICKS THROUGH TO HIS AMAZON BOOKSTORE.
  • 20.