SlideShare a Scribd company logo
1 of 20
Download to read offline
A simple insight to the 2 Gigantic
brands and the Malaysian market
Pepsi Vs. Coke
aka The “Cola Wars”
Beverage Origins
PEPSI COKE
Created by Pharmacist Caleb Bradham in
1890
Formula developed by John S. Pemberton in
1886
How can we tell one from the other?
PEPSI COKE
Citrusy flavour burst. Fluid, fruity flavour.
Fizzier in comparison to Coke.1
Raisiny-vanilla-ish flavour. Distinct sharp cola
flavour. Less fizzy in comparison to Pepsi.1
Maintains bubbles in throat while
consumption.2
Coke is smooth down the throat upon
consumption.2
Slightly more sugar, calories and caffiene.1 Slightly more sodium.1
Soft drink of choice of the KFC fast food
chain.
Soft drink of choice of the McDonald’s fast
food chain.
1. Source
2. Source
But they’re both Cola beverages aren’t
they?
Despite these differences, most people can't tell the difference, according to
a study by Samuel McClure and Read Montague: "Coke and Pepsi are special in that,
while they have very similar chemical composition, people maintain strong behavioral
preferences for one over the other. We initially measured these behavioral preferences
objectively, by administering double-blind taste tests. Subjects split equally in their
preferences for Coke and Pepsi in the absence of brand information.
1. Source
Which means – it’s a matter of personal
preference
Advertising Strategy
PEPSI COKE
Electronic, Print, Social Media
Retailers, fast food chains
Celebrity Endorsements
Event tie-ins, Campaigns, Sport Sponsorship, Partnerships
Consumer Promotions
The list goes on and on as these 2 brands
are gridlocked against the other…
What sets them apart?
What really matters is…
BRANDING
Here’s a test. What do you think when
you think of…
Michael
Jackson
Quote about
New Generation…
David Beckham
How about when you think about…
American Idol
Polar Bears
Santa Claus
World Cup
What sets the brands apart?
• The Pepsi brand essence isn’t deeply-rooted
as Coke
• Coke brands itself on what’s new, trendy
• Pepsi on the other hand decided to focus on
the youth market, who would eventually
‘replace’ the mature Coke drinkers
• Whilst doing so – Coke got to keep brand
values and are deeply ingrained onto
consumers
1. Source
Pepsi’s Brand Personality
• Pepsi has always had a young target audience.
Many of their ads were historically targeted at
teens and even pre-teens and are injected
with fun, sports and most often, music. Pepsi
has leveraged all manner of musical celebrities
over the years, from Ray Charles to Britney
Spears.
1. Source
Coke’s Brand Personality
• Coca-Cola ads depict human experience in
two primary ways. First, long before global
branding was the trend it is today, Coca-Cola
was embracing diversity. This can be clearly
seen in its long-running “I’d like to buy the
world a Coke” series of ads, depicting people
from all over the globe joining together in
Coke and song.
1. Source
Campaigns
Despite the different styles in campaign advertising. Pepsi displays a more youth targeted motto,
whereas Coke has a simple and more general motto of ‘Live On The Coke Side Of Life’
Viral campaigning
You’ve heard of the term
“Don’t mix Coke with Mentos”
Have you heard of
“Don’t mix Pepsi with Mentos?”
Why not?
Social Media
1. Source
Where can I get a Pepsi in Malaysia?
• Apart from supermarkets, petrol kiosks…
Where can I get a Coke in Malaysia?
• Apart from supermarkets, petrol kiosks…
Even if you go to a…
• Chinese Kedai Kopi
• Kedai Mamak
• Most eateries
Most places have a higher probability
of serving Coke, instead of a Pepsi
It comes to prove that…
What really matters is…
(Once again)
BRANDING
When it comes to my personal
preference…
• Coke’s a definite winner
– Tastes better
– Easily available
– Eye catching adverts
– More contests
– Somewhat trendier
THE END
A simple insight to the Pepsi and Coke brand by
Yan Lim

More Related Content

What's hot

Marketing analysis of Coca cola
Marketing analysis of Coca colaMarketing analysis of Coca cola
Marketing analysis of Coca colaOleksandra Soroka
 
Coca cola final project- mba- s3 -group (group a )
Coca cola    final project- mba- s3 -group  (group a )Coca cola    final project- mba- s3 -group  (group a )
Coca cola final project- mba- s3 -group (group a )Mohamed Ahmed
 
4 p’s of coca cola
4 p’s of coca cola4 p’s of coca cola
4 p’s of coca colaAdeel Haider
 
Coca cola marketing plan
Coca cola marketing planCoca cola marketing plan
Coca cola marketing planAngelyn Ablihan
 
A project report on competition between pepsi co and coca cola brands
A project report on  competition between pepsi co and coca cola brandsA project report on  competition between pepsi co and coca cola brands
A project report on competition between pepsi co and coca cola brandsBabasab Patil
 
Coca-Cola Vs Pepsi
Coca-Cola Vs PepsiCoca-Cola Vs Pepsi
Coca-Cola Vs PepsiChirag Puri
 
Minute Maid- Marketing Course (New Product)
Minute Maid- Marketing Course (New Product)Minute Maid- Marketing Course (New Product)
Minute Maid- Marketing Course (New Product)Tahir Kılınçarslan
 
Strategy assignment
Strategy assignment Strategy assignment
Strategy assignment amana fathima
 
Cola wars continue final
Cola wars continue finalCola wars continue final
Cola wars continue finalprince_dj_81
 
Coparative analysis-of-pepsi-and-coke
Coparative analysis-of-pepsi-and-cokeCoparative analysis-of-pepsi-and-coke
Coparative analysis-of-pepsi-and-cokePrabhpreet Singh
 
MARKETING PROJECT ON PEPSI
MARKETING PROJECT ON PEPSIMARKETING PROJECT ON PEPSI
MARKETING PROJECT ON PEPSIpraveensureshpai
 
Coca Cola Company Strategic Management Project ( A Comprehensive Analysis on ...
Coca Cola Company Strategic Management Project ( A Comprehensive Analysis on ...Coca Cola Company Strategic Management Project ( A Comprehensive Analysis on ...
Coca Cola Company Strategic Management Project ( A Comprehensive Analysis on ...IBA - Institute of Business Administration
 
Pepsi vs-coca-cola
Pepsi vs-coca-colaPepsi vs-coca-cola
Pepsi vs-coca-colaJibran Karim
 

What's hot (20)

Coke zero
Coke zeroCoke zero
Coke zero
 
Marketing analysis of Coca cola
Marketing analysis of Coca colaMarketing analysis of Coca cola
Marketing analysis of Coca cola
 
Coca cola final project- mba- s3 -group (group a )
Coca cola    final project- mba- s3 -group  (group a )Coca cola    final project- mba- s3 -group  (group a )
Coca cola final project- mba- s3 -group (group a )
 
Coke vs pepsi ppt
Coke vs pepsi pptCoke vs pepsi ppt
Coke vs pepsi ppt
 
Coke
CokeCoke
Coke
 
4 p’s of coca cola
4 p’s of coca cola4 p’s of coca cola
4 p’s of coca cola
 
Coca cola marketing plan
Coca cola marketing planCoca cola marketing plan
Coca cola marketing plan
 
A project report on competition between pepsi co and coca cola brands
A project report on  competition between pepsi co and coca cola brandsA project report on  competition between pepsi co and coca cola brands
A project report on competition between pepsi co and coca cola brands
 
Coca-Cola Vs Pepsi
Coca-Cola Vs PepsiCoca-Cola Vs Pepsi
Coca-Cola Vs Pepsi
 
Minute Maid- Marketing Course (New Product)
Minute Maid- Marketing Course (New Product)Minute Maid- Marketing Course (New Product)
Minute Maid- Marketing Course (New Product)
 
Strategy assignment
Strategy assignment Strategy assignment
Strategy assignment
 
Coca cola-vs-pepsi
Coca cola-vs-pepsiCoca cola-vs-pepsi
Coca cola-vs-pepsi
 
Cola wars continue final
Cola wars continue finalCola wars continue final
Cola wars continue final
 
Coparative analysis-of-pepsi-and-coke
Coparative analysis-of-pepsi-and-cokeCoparative analysis-of-pepsi-and-coke
Coparative analysis-of-pepsi-and-coke
 
Rc cola
Rc colaRc cola
Rc cola
 
MARKETING PROJECT ON PEPSI
MARKETING PROJECT ON PEPSIMARKETING PROJECT ON PEPSI
MARKETING PROJECT ON PEPSI
 
Coca Cola Company Strategic Management Project ( A Comprehensive Analysis on ...
Coca Cola Company Strategic Management Project ( A Comprehensive Analysis on ...Coca Cola Company Strategic Management Project ( A Comprehensive Analysis on ...
Coca Cola Company Strategic Management Project ( A Comprehensive Analysis on ...
 
Case Analysis Coke Pepsi2
Case Analysis Coke Pepsi2Case Analysis Coke Pepsi2
Case Analysis Coke Pepsi2
 
coca cola
coca colacoca cola
coca cola
 
Pepsi vs-coca-cola
Pepsi vs-coca-colaPepsi vs-coca-cola
Pepsi vs-coca-cola
 

Viewers also liked

Coke vs Pepsi Challenge
Coke vs Pepsi ChallengeCoke vs Pepsi Challenge
Coke vs Pepsi ChallengeKayla Muth
 
Market Research on Coca-Cola Vs. Pepsi
Market Research on Coca-Cola Vs. Pepsi Market Research on Coca-Cola Vs. Pepsi
Market Research on Coca-Cola Vs. Pepsi Dushyant Singh
 
Brand personality of Coca Cola
Brand personality of Coca ColaBrand personality of Coca Cola
Brand personality of Coca ColaGaurav Khatri
 
Coca Cola vs Pepsi
Coca Cola vs PepsiCoca Cola vs Pepsi
Coca Cola vs PepsiChee Ching
 
Perfect the Pitch and Design the Deck
Perfect the Pitch and Design the DeckPerfect the Pitch and Design the Deck
Perfect the Pitch and Design the DeckOnkaro
 
Branding of pepsi cola
Branding of pepsi colaBranding of pepsi cola
Branding of pepsi colaRohit Dobaria
 
Thuyết trình marketing về pepsico việt nam
Thuyết trình marketing về pepsico việt namThuyết trình marketing về pepsico việt nam
Thuyết trình marketing về pepsico việt namTI TI
 
Ppt on brand personality
Ppt on brand personalityPpt on brand personality
Ppt on brand personalityyanbabu
 
Brand Personality
Brand PersonalityBrand Personality
Brand PersonalitySj -
 
Marketing strategy of pepsi assaignment
Marketing strategy of pepsi assaignmentMarketing strategy of pepsi assaignment
Marketing strategy of pepsi assaignmentFatema Tuz Zzohora
 

Viewers also liked (20)

Coke vs Pepsi Challenge
Coke vs Pepsi ChallengeCoke vs Pepsi Challenge
Coke vs Pepsi Challenge
 
Market Research on Coca-Cola Vs. Pepsi
Market Research on Coca-Cola Vs. Pepsi Market Research on Coca-Cola Vs. Pepsi
Market Research on Coca-Cola Vs. Pepsi
 
Brand personality of Coca Cola
Brand personality of Coca ColaBrand personality of Coca Cola
Brand personality of Coca Cola
 
Coca Cola vs Pepsi
Coca Cola vs PepsiCoca Cola vs Pepsi
Coca Cola vs Pepsi
 
22027744 coca-cola-branding-strategy
22027744 coca-cola-branding-strategy22027744 coca-cola-branding-strategy
22027744 coca-cola-branding-strategy
 
Brand coca-cola-
Brand coca-cola-Brand coca-cola-
Brand coca-cola-
 
Coca cola relaunch
Coca cola relaunchCoca cola relaunch
Coca cola relaunch
 
Starbucks Coffee: Case Study
Starbucks Coffee: Case StudyStarbucks Coffee: Case Study
Starbucks Coffee: Case Study
 
Perfect the Pitch and Design the Deck
Perfect the Pitch and Design the DeckPerfect the Pitch and Design the Deck
Perfect the Pitch and Design the Deck
 
Branding of pepsi cola
Branding of pepsi colaBranding of pepsi cola
Branding of pepsi cola
 
Thuyết trình marketing về pepsico việt nam
Thuyết trình marketing về pepsico việt namThuyết trình marketing về pepsico việt nam
Thuyết trình marketing về pepsico việt nam
 
Comparative Analysis Coca-Cola Vs Pepsi
Comparative Analysis Coca-Cola Vs PepsiComparative Analysis Coca-Cola Vs Pepsi
Comparative Analysis Coca-Cola Vs Pepsi
 
Ppt on brand personality
Ppt on brand personalityPpt on brand personality
Ppt on brand personality
 
Apple's brand personality
Apple's brand personalityApple's brand personality
Apple's brand personality
 
Brand Personality
Brand PersonalityBrand Personality
Brand Personality
 
Coca cola brand audit
Coca cola brand auditCoca cola brand audit
Coca cola brand audit
 
Brand audit
Brand auditBrand audit
Brand audit
 
Developing a Brand Strategy
Developing a Brand StrategyDeveloping a Brand Strategy
Developing a Brand Strategy
 
Coke vs Pepsi
Coke vs PepsiCoke vs Pepsi
Coke vs Pepsi
 
Marketing strategy of pepsi assaignment
Marketing strategy of pepsi assaignmentMarketing strategy of pepsi assaignment
Marketing strategy of pepsi assaignment
 

Similar to Coke vs pepsi

Company Research (cocacola)
Company Research (cocacola)Company Research (cocacola)
Company Research (cocacola)Chris Bailey
 
Pepsi Of Pepsi Cola Company Essay
Pepsi Of Pepsi Cola Company EssayPepsi Of Pepsi Cola Company Essay
Pepsi Of Pepsi Cola Company EssayKatie Ellis
 
A Rhetorical Analysis Of Pepsi Cola
A Rhetorical Analysis Of Pepsi ColaA Rhetorical Analysis Of Pepsi Cola
A Rhetorical Analysis Of Pepsi ColaPatty Buckley
 
Coca Cola in short
Coca Cola in shortCoca Cola in short
Coca Cola in shortSharabh Das
 
Pepsi Vs Cola Wars Research Paper
Pepsi Vs Cola Wars Research PaperPepsi Vs Cola Wars Research Paper
Pepsi Vs Cola Wars Research PaperJennifer Rivera
 
The Pepsi Of Coca Cola
The Pepsi Of Coca ColaThe Pepsi Of Coca Cola
The Pepsi Of Coca ColaSandra Ahn
 
Pepsi Co & Coca cola
Pepsi Co & Coca colaPepsi Co & Coca cola
Pepsi Co & Coca colaRonak Chheda
 
G20 coke blunders presentation
G20 coke blunders   presentationG20 coke blunders   presentation
G20 coke blunders presentationartyschatz
 
MGT 462 Group Project
MGT 462 Group ProjectMGT 462 Group Project
MGT 462 Group Projectmcpearson4
 
Branding Decisions of Valuable Brands : PEPSICO & COCACOLA
Branding Decisions of Valuable Brands : PEPSICO & COCACOLABranding Decisions of Valuable Brands : PEPSICO & COCACOLA
Branding Decisions of Valuable Brands : PEPSICO & COCACOLADiksha Vashishth
 
The Different Competis Of Coca Cola And Coca-Cola
The Different Competis Of Coca Cola And Coca-ColaThe Different Competis Of Coca Cola And Coca-Cola
The Different Competis Of Coca Cola And Coca-ColaLori Bowie
 
Pepsi-Cola Company
Pepsi-Cola CompanyPepsi-Cola Company
Pepsi-Cola CompanyErin Ross
 

Similar to Coke vs pepsi (20)

Company Research (cocacola)
Company Research (cocacola)Company Research (cocacola)
Company Research (cocacola)
 
Pepsi Of Pepsi Cola Company Essay
Pepsi Of Pepsi Cola Company EssayPepsi Of Pepsi Cola Company Essay
Pepsi Of Pepsi Cola Company Essay
 
ppt on pepsico
ppt on pepsico ppt on pepsico
ppt on pepsico
 
Pepsico Vs. Coca-Cola Essay
Pepsico Vs. Coca-Cola EssayPepsico Vs. Coca-Cola Essay
Pepsico Vs. Coca-Cola Essay
 
A Rhetorical Analysis Of Pepsi Cola
A Rhetorical Analysis Of Pepsi ColaA Rhetorical Analysis Of Pepsi Cola
A Rhetorical Analysis Of Pepsi Cola
 
Coca Cola in short
Coca Cola in shortCoca Cola in short
Coca Cola in short
 
Essay Coca-Cola Vs Pepsi
Essay Coca-Cola Vs PepsiEssay Coca-Cola Vs Pepsi
Essay Coca-Cola Vs Pepsi
 
Pepsi Vs Cola Wars Research Paper
Pepsi Vs Cola Wars Research PaperPepsi Vs Cola Wars Research Paper
Pepsi Vs Cola Wars Research Paper
 
The Pepsi Of Coca Cola
The Pepsi Of Coca ColaThe Pepsi Of Coca Cola
The Pepsi Of Coca Cola
 
Pepsi Co & Coca cola
Pepsi Co & Coca colaPepsi Co & Coca cola
Pepsi Co & Coca cola
 
m1 (2).pptx
m1 (2).pptxm1 (2).pptx
m1 (2).pptx
 
M1 (1)
M1 (1)M1 (1)
M1 (1)
 
M1 (1)
M1 (1)M1 (1)
M1 (1)
 
G20 coke blunders presentation
G20 coke blunders   presentationG20 coke blunders   presentation
G20 coke blunders presentation
 
Coke Vs Pepsi Essay
Coke Vs Pepsi EssayCoke Vs Pepsi Essay
Coke Vs Pepsi Essay
 
MGT 462 Group Project
MGT 462 Group ProjectMGT 462 Group Project
MGT 462 Group Project
 
Branding Decisions of Valuable Brands : PEPSICO & COCACOLA
Branding Decisions of Valuable Brands : PEPSICO & COCACOLABranding Decisions of Valuable Brands : PEPSICO & COCACOLA
Branding Decisions of Valuable Brands : PEPSICO & COCACOLA
 
The Different Competis Of Coca Cola And Coca-Cola
The Different Competis Of Coca Cola And Coca-ColaThe Different Competis Of Coca Cola And Coca-Cola
The Different Competis Of Coca Cola And Coca-Cola
 
Media photo pr
Media photo pr Media photo pr
Media photo pr
 
Pepsi-Cola Company
Pepsi-Cola CompanyPepsi-Cola Company
Pepsi-Cola Company
 

Recently uploaded

Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 

Recently uploaded (20)

Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 

Coke vs pepsi

  • 1. A simple insight to the 2 Gigantic brands and the Malaysian market Pepsi Vs. Coke aka The “Cola Wars”
  • 2. Beverage Origins PEPSI COKE Created by Pharmacist Caleb Bradham in 1890 Formula developed by John S. Pemberton in 1886
  • 3. How can we tell one from the other? PEPSI COKE Citrusy flavour burst. Fluid, fruity flavour. Fizzier in comparison to Coke.1 Raisiny-vanilla-ish flavour. Distinct sharp cola flavour. Less fizzy in comparison to Pepsi.1 Maintains bubbles in throat while consumption.2 Coke is smooth down the throat upon consumption.2 Slightly more sugar, calories and caffiene.1 Slightly more sodium.1 Soft drink of choice of the KFC fast food chain. Soft drink of choice of the McDonald’s fast food chain. 1. Source 2. Source
  • 4. But they’re both Cola beverages aren’t they? Despite these differences, most people can't tell the difference, according to a study by Samuel McClure and Read Montague: "Coke and Pepsi are special in that, while they have very similar chemical composition, people maintain strong behavioral preferences for one over the other. We initially measured these behavioral preferences objectively, by administering double-blind taste tests. Subjects split equally in their preferences for Coke and Pepsi in the absence of brand information. 1. Source Which means – it’s a matter of personal preference
  • 5. Advertising Strategy PEPSI COKE Electronic, Print, Social Media Retailers, fast food chains Celebrity Endorsements Event tie-ins, Campaigns, Sport Sponsorship, Partnerships Consumer Promotions The list goes on and on as these 2 brands are gridlocked against the other…
  • 6. What sets them apart? What really matters is… BRANDING
  • 7. Here’s a test. What do you think when you think of… Michael Jackson Quote about New Generation… David Beckham
  • 8. How about when you think about… American Idol Polar Bears Santa Claus World Cup
  • 9. What sets the brands apart? • The Pepsi brand essence isn’t deeply-rooted as Coke • Coke brands itself on what’s new, trendy • Pepsi on the other hand decided to focus on the youth market, who would eventually ‘replace’ the mature Coke drinkers • Whilst doing so – Coke got to keep brand values and are deeply ingrained onto consumers 1. Source
  • 10. Pepsi’s Brand Personality • Pepsi has always had a young target audience. Many of their ads were historically targeted at teens and even pre-teens and are injected with fun, sports and most often, music. Pepsi has leveraged all manner of musical celebrities over the years, from Ray Charles to Britney Spears. 1. Source
  • 11. Coke’s Brand Personality • Coca-Cola ads depict human experience in two primary ways. First, long before global branding was the trend it is today, Coca-Cola was embracing diversity. This can be clearly seen in its long-running “I’d like to buy the world a Coke” series of ads, depicting people from all over the globe joining together in Coke and song. 1. Source
  • 12. Campaigns Despite the different styles in campaign advertising. Pepsi displays a more youth targeted motto, whereas Coke has a simple and more general motto of ‘Live On The Coke Side Of Life’
  • 13. Viral campaigning You’ve heard of the term “Don’t mix Coke with Mentos” Have you heard of “Don’t mix Pepsi with Mentos?” Why not?
  • 15. Where can I get a Pepsi in Malaysia? • Apart from supermarkets, petrol kiosks…
  • 16. Where can I get a Coke in Malaysia? • Apart from supermarkets, petrol kiosks…
  • 17. Even if you go to a… • Chinese Kedai Kopi • Kedai Mamak • Most eateries Most places have a higher probability of serving Coke, instead of a Pepsi
  • 18. It comes to prove that… What really matters is… (Once again) BRANDING
  • 19. When it comes to my personal preference… • Coke’s a definite winner – Tastes better – Easily available – Eye catching adverts – More contests – Somewhat trendier
  • 20. THE END A simple insight to the Pepsi and Coke brand by Yan Lim