1. Cafe
Industry
In
India
By - Sandeep Mishra

2. Industry Background
 The café market in India started developments in the 1990s.
 India is the sixth largest producer of coffee and with the rising
developments in the café market, the consumption of coffee is also
rising.
 Coffee has turned out to be a trendy beverage for the young
population of the country and with the high ratio of young
population in India.
According to ‘India Coffee Shops & Café Market Forecast &
Opportunities, 2017’
 The coffee shops and café market in India is expected to witness
phenomenal growth in the next five years.
 Mumbai turns out to be the most expensive city for average bill
amount of café and Kolkata remains to be the least expensive.
 "Indian Cafe Market" said the $230 million cafe market is
expected to a $410 million industry by 2017.

3. Consumer Behavior in India Café Market
India has pre-dominantly been a tea consuming
country and coffee has been a luxury drink.
Following are factors which generally affect consumer
behavior
 Changing Lifestyle
 Increasing Disposable Income/Purchasing Power
Parity
 Spending on Beverages
 Rising Middle Class
 Young population

4. Market Trends, Developments & Opportunities
 Rising Investments
 Merchandising
 Coffee Lounge
 Focus on Food & Localize Menu
 Liqueur Coffee
 Newer Territories
 New Players Entering the Fray

5. Café Industry Players
Café Coffee Day Starbucks
Barista Lavazza Café Dunkin Donuts
Javagreen
Coffee N U
Costa Coffee
Coffee Bean and Tea Leaf
Mocha
Gloria Jeans
The Chocolate Room

6. Café Market Share In India
Players Outlets
Café Coffee
day 1270
Barista 188
Costa Coffee 48
Others 494
Total 2000
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7. Driving Factors
Expansion/Growth
Product/Service Innovation
Collaboration/Partnership
Image/Lifestyle
Technology

8. Key factors that determine success in the
future
Product and Service Innovation in the
Future
Technology
Education About Coffee
Cooperation
Quality Control, Consistency
Meeting Demand
Role of Regulations

9. Links of sources of Secondary Data Café Industry In India
 http://www.businesswire.com/news/home/20110520005507/en/R
esearch-Markets-India-Coffee-ShopsCafes-Market-Outlook
 http://www.grin.com/en/e-book/111348/coffee-shop-industry-a-
strategic-analysis
 http://coffee.wikia.com/wiki/Coffee_industry_of_India
 http://www.siliconindia.com/news/business/Coffee-Chains-A-
Growing-Business-In-India-nid-147376-cid-3.html
 http://articles.economictimes.indiatimes.com/2012-10-
19/news/34584301_1_technopak-share-cafe-market
 http://www.techsciresearch.com/1890

10. Thank You
IBS Mumbai