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Cafe industry presentation



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  • 1. Cafe Industry In India By - Sandeep Mishra
  • 2. Industry Background  The café market in India started developments in the 1990s.  India is the sixth largest producer of coffee and with the rising developments in the café market, the consumption of coffee is also rising.  Coffee has turned out to be a trendy beverage for the young population of the country and with the high ratio of young population in India. According to ‘India Coffee Shops & Café Market Forecast & Opportunities, 2017’  The coffee shops and café market in India is expected to witness phenomenal growth in the next five years.  Mumbai turns out to be the most expensive city for average bill amount of café and Kolkata remains to be the least expensive.  "Indian Cafe Market" said the $230 million cafe market is expected to a $410 million industry by 2017.
  • 3. Consumer Behavior in India Café Market India has pre-dominantly been a tea consuming country and coffee has been a luxury drink. Following are factors which generally affect consumer behavior  Changing Lifestyle  Increasing Disposable Income/Purchasing Power Parity  Spending on Beverages  Rising Middle Class  Young population
  • 4. Market Trends, Developments & Opportunities  Rising Investments  Merchandising  Coffee Lounge  Focus on Food & Localize Menu  Liqueur Coffee  Newer Territories  New Players Entering the Fray
  • 5. Café Industry Players Café Coffee Day Starbucks Barista Lavazza Café Dunkin Donuts Javagreen Coffee N U Costa Coffee Coffee Bean and Tea Leaf Mocha Gloria Jeans The Chocolate Room
  • 6. Café Market Share In India Players Outlets Café Coffee day 1270 Barista 188 Costa Coffee 48 Others 494 Total 2000 http://thinkrasta.wordpress.com/2012/03/23/come-to-starbucks-the-one-opposite-cafe-coffee-day/http://thinkrasta.wordpress.com/2012/03/23/come-to-starbucks-the-one-opposite-cafe-coffee-day/
  • 7. Driving Factors Expansion/Growth Product/Service Innovation Collaboration/Partnership Image/Lifestyle Technology
  • 8. Key factors that determine success in the future Product and Service Innovation in the Future Technology Education About Coffee Cooperation Quality Control, Consistency Meeting Demand Role of Regulations
  • 9. Links of sources of Secondary Data Café Industry In India  http://www.businesswire.com/news/home/20110520005507/en/R esearch-Markets-India-Coffee-ShopsCafes-Market-Outlook  http://www.grin.com/en/e-book/111348/coffee-shop-industry-a- strategic-analysis  http://coffee.wikia.com/wiki/Coffee_industry_of_India  http://www.siliconindia.com/news/business/Coffee-Chains-A- Growing-Business-In-India-nid-147376-cid-3.html  http://articles.economictimes.indiatimes.com/2012-10- 19/news/34584301_1_technopak-share-cafe-market  http://www.techsciresearch.com/1890
  • 10. Thank You IBS Mumbai