Cafe industry presentation

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Cafe industry presentation

  1. 1. Cafe Industry In India By - Sandeep Mishra
  2. 2. Industry Background  The café market in India started developments in the 1990s.  India is the sixth largest producer of coffee and with the rising developments in the café market, the consumption of coffee is also rising.  Coffee has turned out to be a trendy beverage for the young population of the country and with the high ratio of young population in India. According to ‘India Coffee Shops & Café Market Forecast & Opportunities, 2017’  The coffee shops and café market in India is expected to witness phenomenal growth in the next five years.  Mumbai turns out to be the most expensive city for average bill amount of café and Kolkata remains to be the least expensive.  "Indian Cafe Market" said the $230 million cafe market is expected to a $410 million industry by 2017.
  3. 3. Consumer Behavior in India Café Market India has pre-dominantly been a tea consuming country and coffee has been a luxury drink. Following are factors which generally affect consumer behavior  Changing Lifestyle  Increasing Disposable Income/Purchasing Power Parity  Spending on Beverages  Rising Middle Class  Young population
  4. 4. Market Trends, Developments & Opportunities  Rising Investments  Merchandising  Coffee Lounge  Focus on Food & Localize Menu  Liqueur Coffee  Newer Territories  New Players Entering the Fray
  5. 5. Café Industry Players Café Coffee Day Starbucks Barista Lavazza Café Dunkin Donuts Javagreen Coffee N U Costa Coffee Coffee Bean and Tea Leaf Mocha Gloria Jeans The Chocolate Room
  6. 6. Café Market Share In India Players Outlets Café Coffee day 1270 Barista 188 Costa Coffee 48 Others 494 Total 2000 http://thinkrasta.wordpress.com/2012/03/23/come-to-starbucks-the-one-opposite-cafe-coffee-day/http://thinkrasta.wordpress.com/2012/03/23/come-to-starbucks-the-one-opposite-cafe-coffee-day/
  7. 7. Driving Factors Expansion/Growth Product/Service Innovation Collaboration/Partnership Image/Lifestyle Technology
  8. 8. Key factors that determine success in the future Product and Service Innovation in the Future Technology Education About Coffee Cooperation Quality Control, Consistency Meeting Demand Role of Regulations
  9. 9. Links of sources of Secondary Data Café Industry In India  http://www.businesswire.com/news/home/20110520005507/en/R esearch-Markets-India-Coffee-ShopsCafes-Market-Outlook  http://www.grin.com/en/e-book/111348/coffee-shop-industry-a- strategic-analysis  http://coffee.wikia.com/wiki/Coffee_industry_of_India  http://www.siliconindia.com/news/business/Coffee-Chains-A- Growing-Business-In-India-nid-147376-cid-3.html  http://articles.economictimes.indiatimes.com/2012-10- 19/news/34584301_1_technopak-share-cafe-market  http://www.techsciresearch.com/1890
  10. 10. Thank You IBS Mumbai

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