2. WHO IS THE
CLIENT?
The Northern Eco
I have been commissioned to produce a new magazine,
newspaper supplement or handout for the Northern eco.
It can be any style or genre but It must be selffinanced through its sales and/or advertisements. It
must also be aimed at a specific target audience.
Limitati
ons
• Local models and advertising –
keep the local businesses going.
• No inappropriate imagery
• No strain that could effect it
financially
3. Meeting the Brief!
In order to meet the brief that I have been
given I have done the following:
•
Made sure my magazine is of high quality
which is expected by Northern Eco readers.
To make this happen I employed high
quality journalists and staff to make sure
my product could be the best that it could
be.
•
I made sure my magazine was suitable for
the ABC1 audience which is the same as the
Northern Eco and therefore it will fit
suitably in everyway.
•
The genre ‘women's lifestyle’ will be
aimed at ABC1 audiences. This will also be
aimed at young people in the age group of
16-24.
•
I chose this genre of magazine as I feel
as though it is commercially viable and
also fits perfectly within the brief I
have been given.
•
I made sure my magazine is self financed
through sales and advertising.
5. •
My chosen tribe is trendies
as I feel as though there
interests will be included
in my magazine the most.
•
Age 16-24
•
Female gender audience
•
•
ABC1 socioeconomic status
Educational status =
Collage graduates and
University graduates.
•
Stereotypical socioeconomic
status’.
•
Due to being students, low
income if fairly common in
my target audience.
•
Magazine prices between
£1.50 and £5
6. Tailoring to my Audience…
Eye
catching
fonts
Stylistics
that are fun
and fairly
youthful
High image
to text
ratio
Mild taboo
language.
Reasonable
pricing of the
magazine
Use young, pretty
models to create a
window for future self.
Use a chatty, formal
tone but not to make
it to serious.
Include practical
content
Similar techniques
from other magazines
that are popular
with my T.A
7. Things to
consider…
1
I will record all interviews to ensure I have utmost accuracy
in anything I am writing.
2
3
I will seek permission from parent/guardians to photograph
any minors to protect them against intrusion into their
lives.
Any photography featured in my magazine will be taken
by myself to avoid any copy write accusations.
Any material I wish to publish about an individual I
will present to each personnel involved to ensure they
accept and agree with anything I have reported.
4
12. Quotation sell line
Seductive facial
expression
Large image on one side,
Text on the other.
Branding
colour
Happy facial
expression
Incentive
sell
lines
Trendy,
Unusual
font
Creating
future
self
Coloured subheaders
Quotation separated
from main body of text
Section
of mag
13. Name
Unorthodox
Similar length to: Cosmo (12)
Marie Claire (11)
Glamour (7)
Portrays a youthful, stylish image
for my magazine
Relates easy to the genre of magazine
I am aiming for
Unusual to other Mags – handwritten look
14. My Aims
Unorthodox
A friendly, inspirational magazine for 16-24 year olds
Covers a wide variety of different aspect; from love, to
horoscopes, to fashion
Fairly factual but keeps a chatty nature to keep my T.A
entertained
Is personal to their needs
15. Contents
Stress Mess
This article will
be pointers as
to how to
minimize stress
rather than how
to deal with
stress when you
have it. It will
have advice
from the
‘Unorthodox
DR’ which will
ensure to my
T.A that this is
professional
advice.
Sea, Sun and a
Flat Tum
This is an article
consisting of
dietary and
exercise tips. It
will also have a
breakout box
including
success stories
as this help
convince my
audience that
they will work.
How to tame
your man
This article will
be a real life
story as to
how a woman
turned her
boyfriend
around for the
best. It will be
an emotional
piece. There
will also be a
break out box
including her
fave
techniques
16. Colours
FONTS
Masthead
Sell Lines
Impact
Are you frickin’ serious Chalk Duster
Bernard MT Condensed
Headline Fonts
Sub header
Fonts
Off the drugs
Ruptured Sans
Urban Labels
Impacted
Main body font
Arial
20. Positive Response?
•
•
•
•
•
•
•
•
•
Good colour connotations
Eye catching fronts
Youthful layout
Clear and visual
Text nicely broken up
Explosive arrangement
Good tone and style for T.A
Looks professional
Interacts with the audience.
Negative Response?
• Eyes are attracted to the word
‘Tum’ rather than ‘Sea’
• Kicker isn't very visible
• Should have removed watch
• Jeans don’t make it that
summery – use shorts
21. Positive Response?
•
•
•
•
•
•
Good colour scheme, better order
Good explosive layout
Nicely broken up text
Professional appearance
Breakout box works with the text
Youthful feel
Negative Response?
• White background would look more
professional
• Make the main image stand out more
• Red may give a different connotation then
you are looking for
• Header and kicker clash together
• Stylistics are less suited to T.A
22. Article Details
COVER
Imagery
Ideal – Create window for future self. Fairly seductive
Layout
Simple, trendy, youthful
Colours
Pastel orange, youthful, trendy , subtle
Fonts
Masthead: Bold, strong, professional
Sell lines: Variety of a strong/bold/trendy font
and a serif/girly/flirtatious font
23. Article Details
CONTENTS
Imagery
Creating window for future self, active (she’s walking)
Layout
Simple, spacious, clean
Colours
Pastel orange (branding), white background, black body text
Fonts
Impact: Masthead font
Are you frickin’ serious: Sub Headers
Ariel: Main body of text
24. Article
Details
SEA, SUN AND A FLAT TUM
ToneUpbeat,
chatty, informative
Language
2
person narrative voice, motivational language
nd
Imagery
Ideal,
create window for future self, positive
LayoutExplosive,
guide lines to break up text, images to break up text,
4 column, uniquely laid out High image to text ratio
Red,
Colours yellow
positive
Fonts Header:
and orange. Fairly transparent, youthful, playful,
‘Off the drugs’ youthful, fun, eye catching
Sub header: Blond, easy to read, youthful
Main body: Arial
25. Article
Details
Stress Mess
Tone Informative,
chatty, positive
2
Language
narrative voice, motivational language, influential language
Question intro
nd
Imagery Active
imagery, fairly negative due to stress
Layout
Explosive, sectioned, 4 columns, high image to text ratio
Colours
Yellow (connotations of caution) and black, more serious looking
Fonts
Header: Bold, looks hand written and rushed
Mixture of positive and negative feeling
Sub header: Bold, serif, retro
Main body : Ariel
26. Article
Details
How to tame your man
Tone Serious
2
Language
nd
at the beginning but then becomes fairly comical, enthusiastic
person narrative, 1st person for quotes, emotive lang
Quote intro
Imagery Active,
Layout
3 columns, text on bottom half of left hand page and ¾ of right
Break out box bottom ¼ of top tips
Colours Red
Fonts
sexual, window to future self
for lust and love, create emotional connotation
Header: Mixture of bold, san serif and serif fonts
34. Predicted Sales Income
Cover Price
50p
x
Predicted Sales
2000
= £1000
+ 1/2=
Advertising Income
£6,830
50% goes to wholesalers
and the distributors
