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Codes and Conventions
Rose Daly
Masthead colour repeated
throughout- recognisable to
audience

Masthead hidden by main image- audience familiar with the
brand, don’t need to see entire masthead to identify it

‘Don’t miss!’
Tag line, draws attention, infers information
is unique to this magazine
Kilbourne’s media representation
theory – perfect hair, skin without a
blemish

Sell lines, far left and
right, easy to see but don’t
draw attention away from
main image

4 main colourspurple, black, gold, white
Gold=rich, powerful
Purple=
rich, feminine, appealing
to female audience

Direct mode of address connects audience
to artist, personal relationship (uses and
grat.)

Sell line- question, engages
reader

‘Queen’ = Gill’s representation theoryindependent, sexually powerful, active

Bold, large, non serif
font- grabs attention
Appeals to young adult
audience

Bar code/date in bottom right corner, out the
way

Mise en
scene- main
image
contrasting
colours to
plain
backgroundmain image
stands
out/has
attention
drawn to it
Masthead hidden by main image- audience familiar with the
brand, don’t need to see entire masthead to identify it

Tag line, ‘exclusive’ implies the
magazine’s content is unique, persuading
audience to purchase it

Masthead colour repeated
throughout- recognisable to
audience

Main image in centre, demands
attention from audience
Direct mode of address, shared eye
contact creates a personal relationship
with the audience

Male cover: Gauntlett’s
representation theory, diversity

3 main colours- red, white, blue
Typically British
colours, reflecting British band
featuring in the magazine, lead
singer featuring as main image.

Sell lines on far
right, don’t take
attention away
from main
image, still
persuade audience
to look inside

Masculine colours, target
audience of young male adults

Main sell line, uses tag ‘reveal’
Infers unique content

Playful font contrasting to font used in
masthead, eye-catching to audience, stands out
against the stereotypical magazines that use more
sophisticated fonts

Bar code/date in bottom right corner, out the
way

Question directly to
audience, forms personal
Masthead colour repeated
throughout- recognisable to
audience

Masthead hidden by main image- audience familiar with the brand,
don’t need to see entire masthead to identify it

3 main colours- white, orange, black
Colours gender neutral, reflects
target audience all genders
Mature colours relate to magazine
audience consisting of mainly 18-34
year olds

Kilbourne’s media representation
theory – perfect hair, skin without a
blemish

‘King’ = Gill’s representation theoryindependent, sexually powerful, active
Mature font to appeal to a
mature audience
Tag line:
‘uncensored’, dra
wing audience
attention, inferrin
g unique articles

Bar code/date in bottom left corner, out the way

Sell lines on far
right, don’t take
attention away
from main
image, still
persuade audience
to look inside
Masthead colour repeated
throughout- recognisable to
audience

3 main colours:
purple, black, grey
Purple: rich, feminine
Black: sophisticated
Appeals to young adult
audience

Sell lines on far
left, don’t take
attention away
from main
image, still
persuade audience
to look inside

Direct mode of address connects audience
to artist, personal relationship (uses and
grat.)

Bar code/date in bottom left corner, out the way

Masthead hidden by main image- audience familiar with the
brand, don’t need to see entire masthead to identify it

Kilbourne’s media representation
theory – perfect hair, skin without a
blemish

Bold, large, fontdemands attention
Appeals to young adult
audience
‘How she writes’ : tag line
Infers exclusive article to audience, creating a need
to buy the magazine to read said article

Goffman’s theory of woman being
in sexual poses, displaying blank
expressions
Main image: Gaga showing off her
body
Wolf’s representation theory of
woman being seen as sex objects in
the media to be consumed by the
male gaze
4 main colours- red, white, black,
gold/brown
Gold: rich, sophisticated
Mature colours to target mature, older
audience.

Masthead colour repeated
throughout- recognisable to
audience

Masthead hidden by main image- audience familiar with the
brand, don’t need to see entire masthead to identify it

Kilbourne’s media representation
theory – perfect hair, skin without a
blemish

Sell lines on far
left, don’t take
attention away
from main
image, still
persuade audience
to look inside

Direct eye contact with audience creates
personal relationship, entices audience

‘Secret’ : tag line
Infers this magazine has unique
articles, persuades audience to purchase

Bar code/date in bottom left corner, out the way

Bold font used for main sell
line, demands audience
attention

Bold, simple font draws
attention
Codes and Conventions featured in all covers

Kilbourne’s media
representation theory – perfect
hair, skin without a blemish

Bar code/date in
bottom left/right corner, out the way

Masthead colour repeated
throughout- recognisable to
audience

Masthead hidden by main image- audience familiar
with the brand, don’t need to see
entire masthead to identify it

3 main colours including magazine logo to
keep covers both simple, eye-catching and
recognisable to an audience that know the
brand
Magazine’s brand logo featured in contents
page to reinforce the brand to the audience

3 main colours: black, blue, grey
Reminder of the magazine’s
logo featuring the same shade
of blue and black

Banner at top uses colours
featured in Billboard logo

Small amount of
pictures, easy for
audience to find what
they like

Charts on far left feature in every issue –
audience know where to look for the
information
Main image bringing
the colour, catching
the audience’s
attention
Serif font in black
to differentiate
sections of the
magazine

Main titles in blue, descriptions in blackeasy for audience to understand and follow
Banner uses magazine
logo, font and colours to
reinforce the brand

3 main colours: white, red, black
Colours from magazine logo
Looks mature for target audience
Masculine colours to attract
male audience

Main image in
centre to get
attention from the
audience

Mature fonts to
appeal to a mature
audience

Bold titles to
differentiate magazine
sections – easier for
audience

‘We’ forms personal relationship with
the reader
Arrow designs enticing
audience/drawing
attention
Banner displays magazine
logo, reinforces brand to
audience
3 main colours:
black, red, white
Reinforces brand’s main
colours
Mature to appeal to
mature, older audience

All contents on far left, easy
for audience to locate

Kilbourne’s media representation
theory – perfect hair, skin without a
blemish

Main image just
off centre –
attracts
attention
Direct eye contact with audience creates
personal relationship, entices audience

Bold titles to
differentiate magazine
sections – easier for
audience

Different coloured titles – easy for
audience

Small amount of images – easy for audience to
locate what they’re interested in
Banner displays magazine
logo, reinforces brand to
audience

3 main colours:
white, black, red
Reinforces brand colours
Mature colours to
attract mature audience

Bold titles to
differentiate magazine
sections – easier for
audience
Main image takes up
majority of
page, grabs
audience’s attention
Different musicians in bold appeals to
audience’s differences in taste

All contents on far left, easy
for audience to
locate, doesn’t distract from
main image
Wolf’s representation
theory of woman
being seen as sex
objects in the media
to be consumed by
the male gaze

‘V’ from the magazine
logo features on
contents page, reinforces
brand

3 main colourswhite, black grey
Mature to appeal to
mature audience

Different fonts- eye-catching

Bold titles to
differentiate magazine
sections – easier for
audience
Feminine font for
stereotypical feminine
things (fashion)

Kilbourne’s media representation
theory – perfect hair, skin without a
blemish

Direct eye contact with audience creates
personal relationship, entices audience
Main image in
centre to get
attention from the
audience
Codes and Conventions featured in all contents pages
Main image in
centre/just off
centre to get
attention from the
audience

Bold/coloured titles
to differentiate
magazine sections –
easier for audience

Brand logo featured in the contents
page, usually in the banner to reinforce
the brand to the audience

Most contents a far
side, easy for audience to
locate, doesn’t take attention
away from main image

3 main colours to keep
contents page simple
Main
article on
one
side, avoi
ds page
fold so it’s
easy to
read

Article summary
– grabs audience
attention to try
to make them
read on

Quote from
article in
larger font –
grabs
audience
attention, mak
es them want
to read more

Main image takes
up more than half
the double page
spread – catches
audience attention

Drop-cap font – eye
catching

Direct eye contact with audience creates
personal relationship, entices audience
Main
article on
one
side, avoi
ds page
fold so it’s
easy to
read
Main image takes
up half the double
page spread –
catches audience
attention

Quote from article in larger
font – grabs audience
attention, makes them want
to read more

Drop-cap font – eye
catching

Kilbourne’s
media
representation
theory – perfect
hair, skin
without a
blemish

Direct eye
contact with
audience
creates
personal
relationship,
entices
audience

Wolf’s
representation
theory of woman
being seen as sex
objects in the media
to be consumed by
the male gaze
Wolf’s
representation
theory of
woman being
seen as sex
objects in the
media to be
consumed by
the male gaze
Main
article on
one
side, avoi
ds page
fold so it’s
easy to
read

Main image takes
up more than half
the double page
spread – catches
audience attention

Kilbourne’s media
representation theory
– perfect hair, skin
without a blemish

Drop-cap font – eye
catching

Direct eye
contact with
audience
creates
personal
relationship, e
ntices
audience

Brightly coloured ‘L’ –
stands out, eye
catching
Direct eye contact with audience creates
personal relationship, entices audience
Main
article on
one
side, avoi
ds page
fold so it’s
easy to
read

Kilbourne’s media representation
theory – perfect hair, skin without a
blemish

Drop-cap font – eye
catching

Main image takes
up more than half
the double page
spread – catches
audience attention

Question
about artist–
grabs
audience
attention, mak
es them want
to read
more, infers
unique
information
Direct eye contact with audience creates
personal relationship, entices audience
3 main
colours –
Bright red to
grab
audience
attention

Main image takes
up more than half
the double page
spread – catches
audience attention

Kilbourne’s media representation
theory – perfect hair, skin without a
blemish

Article spread over
both pages, easier to
read as it doesn’t get
cut in half by the
page fold
Codes and Conventions featured in all
contents pages
Many feature a quote from the article
in larger font – grabs audience
attention, makes them want to read
more

Direct eye contact with audience creates
personal relationship, entices audience

Main image takes up more than half the
double page spread – catches audience
attention
Main article on one side, avoids page fold
so it’s easy to read

Kilbourne’s media representation
theory – perfect hair, skin without a
blemish

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Codes and conventions

  • 2. Masthead colour repeated throughout- recognisable to audience Masthead hidden by main image- audience familiar with the brand, don’t need to see entire masthead to identify it ‘Don’t miss!’ Tag line, draws attention, infers information is unique to this magazine Kilbourne’s media representation theory – perfect hair, skin without a blemish Sell lines, far left and right, easy to see but don’t draw attention away from main image 4 main colourspurple, black, gold, white Gold=rich, powerful Purple= rich, feminine, appealing to female audience Direct mode of address connects audience to artist, personal relationship (uses and grat.) Sell line- question, engages reader ‘Queen’ = Gill’s representation theoryindependent, sexually powerful, active Bold, large, non serif font- grabs attention Appeals to young adult audience Bar code/date in bottom right corner, out the way Mise en scene- main image contrasting colours to plain backgroundmain image stands out/has attention drawn to it
  • 3. Masthead hidden by main image- audience familiar with the brand, don’t need to see entire masthead to identify it Tag line, ‘exclusive’ implies the magazine’s content is unique, persuading audience to purchase it Masthead colour repeated throughout- recognisable to audience Main image in centre, demands attention from audience Direct mode of address, shared eye contact creates a personal relationship with the audience Male cover: Gauntlett’s representation theory, diversity 3 main colours- red, white, blue Typically British colours, reflecting British band featuring in the magazine, lead singer featuring as main image. Sell lines on far right, don’t take attention away from main image, still persuade audience to look inside Masculine colours, target audience of young male adults Main sell line, uses tag ‘reveal’ Infers unique content Playful font contrasting to font used in masthead, eye-catching to audience, stands out against the stereotypical magazines that use more sophisticated fonts Bar code/date in bottom right corner, out the way Question directly to audience, forms personal
  • 4. Masthead colour repeated throughout- recognisable to audience Masthead hidden by main image- audience familiar with the brand, don’t need to see entire masthead to identify it 3 main colours- white, orange, black Colours gender neutral, reflects target audience all genders Mature colours relate to magazine audience consisting of mainly 18-34 year olds Kilbourne’s media representation theory – perfect hair, skin without a blemish ‘King’ = Gill’s representation theoryindependent, sexually powerful, active Mature font to appeal to a mature audience Tag line: ‘uncensored’, dra wing audience attention, inferrin g unique articles Bar code/date in bottom left corner, out the way Sell lines on far right, don’t take attention away from main image, still persuade audience to look inside
  • 5. Masthead colour repeated throughout- recognisable to audience 3 main colours: purple, black, grey Purple: rich, feminine Black: sophisticated Appeals to young adult audience Sell lines on far left, don’t take attention away from main image, still persuade audience to look inside Direct mode of address connects audience to artist, personal relationship (uses and grat.) Bar code/date in bottom left corner, out the way Masthead hidden by main image- audience familiar with the brand, don’t need to see entire masthead to identify it Kilbourne’s media representation theory – perfect hair, skin without a blemish Bold, large, fontdemands attention Appeals to young adult audience ‘How she writes’ : tag line Infers exclusive article to audience, creating a need to buy the magazine to read said article Goffman’s theory of woman being in sexual poses, displaying blank expressions Main image: Gaga showing off her body Wolf’s representation theory of woman being seen as sex objects in the media to be consumed by the male gaze
  • 6. 4 main colours- red, white, black, gold/brown Gold: rich, sophisticated Mature colours to target mature, older audience. Masthead colour repeated throughout- recognisable to audience Masthead hidden by main image- audience familiar with the brand, don’t need to see entire masthead to identify it Kilbourne’s media representation theory – perfect hair, skin without a blemish Sell lines on far left, don’t take attention away from main image, still persuade audience to look inside Direct eye contact with audience creates personal relationship, entices audience ‘Secret’ : tag line Infers this magazine has unique articles, persuades audience to purchase Bar code/date in bottom left corner, out the way Bold font used for main sell line, demands audience attention Bold, simple font draws attention
  • 7. Codes and Conventions featured in all covers Kilbourne’s media representation theory – perfect hair, skin without a blemish Bar code/date in bottom left/right corner, out the way Masthead colour repeated throughout- recognisable to audience Masthead hidden by main image- audience familiar with the brand, don’t need to see entire masthead to identify it 3 main colours including magazine logo to keep covers both simple, eye-catching and recognisable to an audience that know the brand
  • 8. Magazine’s brand logo featured in contents page to reinforce the brand to the audience 3 main colours: black, blue, grey Reminder of the magazine’s logo featuring the same shade of blue and black Banner at top uses colours featured in Billboard logo Small amount of pictures, easy for audience to find what they like Charts on far left feature in every issue – audience know where to look for the information Main image bringing the colour, catching the audience’s attention Serif font in black to differentiate sections of the magazine Main titles in blue, descriptions in blackeasy for audience to understand and follow
  • 9. Banner uses magazine logo, font and colours to reinforce the brand 3 main colours: white, red, black Colours from magazine logo Looks mature for target audience Masculine colours to attract male audience Main image in centre to get attention from the audience Mature fonts to appeal to a mature audience Bold titles to differentiate magazine sections – easier for audience ‘We’ forms personal relationship with the reader Arrow designs enticing audience/drawing attention
  • 10. Banner displays magazine logo, reinforces brand to audience 3 main colours: black, red, white Reinforces brand’s main colours Mature to appeal to mature, older audience All contents on far left, easy for audience to locate Kilbourne’s media representation theory – perfect hair, skin without a blemish Main image just off centre – attracts attention Direct eye contact with audience creates personal relationship, entices audience Bold titles to differentiate magazine sections – easier for audience Different coloured titles – easy for audience Small amount of images – easy for audience to locate what they’re interested in
  • 11. Banner displays magazine logo, reinforces brand to audience 3 main colours: white, black, red Reinforces brand colours Mature colours to attract mature audience Bold titles to differentiate magazine sections – easier for audience Main image takes up majority of page, grabs audience’s attention Different musicians in bold appeals to audience’s differences in taste All contents on far left, easy for audience to locate, doesn’t distract from main image
  • 12. Wolf’s representation theory of woman being seen as sex objects in the media to be consumed by the male gaze ‘V’ from the magazine logo features on contents page, reinforces brand 3 main colourswhite, black grey Mature to appeal to mature audience Different fonts- eye-catching Bold titles to differentiate magazine sections – easier for audience Feminine font for stereotypical feminine things (fashion) Kilbourne’s media representation theory – perfect hair, skin without a blemish Direct eye contact with audience creates personal relationship, entices audience Main image in centre to get attention from the audience
  • 13. Codes and Conventions featured in all contents pages Main image in centre/just off centre to get attention from the audience Bold/coloured titles to differentiate magazine sections – easier for audience Brand logo featured in the contents page, usually in the banner to reinforce the brand to the audience Most contents a far side, easy for audience to locate, doesn’t take attention away from main image 3 main colours to keep contents page simple
  • 14. Main article on one side, avoi ds page fold so it’s easy to read Article summary – grabs audience attention to try to make them read on Quote from article in larger font – grabs audience attention, mak es them want to read more Main image takes up more than half the double page spread – catches audience attention Drop-cap font – eye catching Direct eye contact with audience creates personal relationship, entices audience
  • 15. Main article on one side, avoi ds page fold so it’s easy to read Main image takes up half the double page spread – catches audience attention Quote from article in larger font – grabs audience attention, makes them want to read more Drop-cap font – eye catching Kilbourne’s media representation theory – perfect hair, skin without a blemish Direct eye contact with audience creates personal relationship, entices audience Wolf’s representation theory of woman being seen as sex objects in the media to be consumed by the male gaze
  • 16. Wolf’s representation theory of woman being seen as sex objects in the media to be consumed by the male gaze Main article on one side, avoi ds page fold so it’s easy to read Main image takes up more than half the double page spread – catches audience attention Kilbourne’s media representation theory – perfect hair, skin without a blemish Drop-cap font – eye catching Direct eye contact with audience creates personal relationship, e ntices audience Brightly coloured ‘L’ – stands out, eye catching
  • 17. Direct eye contact with audience creates personal relationship, entices audience Main article on one side, avoi ds page fold so it’s easy to read Kilbourne’s media representation theory – perfect hair, skin without a blemish Drop-cap font – eye catching Main image takes up more than half the double page spread – catches audience attention Question about artist– grabs audience attention, mak es them want to read more, infers unique information
  • 18. Direct eye contact with audience creates personal relationship, entices audience 3 main colours – Bright red to grab audience attention Main image takes up more than half the double page spread – catches audience attention Kilbourne’s media representation theory – perfect hair, skin without a blemish Article spread over both pages, easier to read as it doesn’t get cut in half by the page fold
  • 19. Codes and Conventions featured in all contents pages Many feature a quote from the article in larger font – grabs audience attention, makes them want to read more Direct eye contact with audience creates personal relationship, entices audience Main image takes up more than half the double page spread – catches audience attention Main article on one side, avoids page fold so it’s easy to read Kilbourne’s media representation theory – perfect hair, skin without a blemish