2. Masthead colour repeated
throughout- recognisable to
audience
Masthead hidden by main image- audience familiar with the
brand, don’t need to see entire masthead to identify it
‘Don’t miss!’
Tag line, draws attention, infers information
is unique to this magazine
Kilbourne’s media representation
theory – perfect hair, skin without a
blemish
Sell lines, far left and
right, easy to see but don’t
draw attention away from
main image
4 main colourspurple, black, gold, white
Gold=rich, powerful
Purple=
rich, feminine, appealing
to female audience
Direct mode of address connects audience
to artist, personal relationship (uses and
grat.)
Sell line- question, engages
reader
‘Queen’ = Gill’s representation theoryindependent, sexually powerful, active
Bold, large, non serif
font- grabs attention
Appeals to young adult
audience
Bar code/date in bottom right corner, out the
way
Mise en
scene- main
image
contrasting
colours to
plain
backgroundmain image
stands
out/has
attention
drawn to it
3. Masthead hidden by main image- audience familiar with the
brand, don’t need to see entire masthead to identify it
Tag line, ‘exclusive’ implies the
magazine’s content is unique, persuading
audience to purchase it
Masthead colour repeated
throughout- recognisable to
audience
Main image in centre, demands
attention from audience
Direct mode of address, shared eye
contact creates a personal relationship
with the audience
Male cover: Gauntlett’s
representation theory, diversity
3 main colours- red, white, blue
Typically British
colours, reflecting British band
featuring in the magazine, lead
singer featuring as main image.
Sell lines on far
right, don’t take
attention away
from main
image, still
persuade audience
to look inside
Masculine colours, target
audience of young male adults
Main sell line, uses tag ‘reveal’
Infers unique content
Playful font contrasting to font used in
masthead, eye-catching to audience, stands out
against the stereotypical magazines that use more
sophisticated fonts
Bar code/date in bottom right corner, out the
way
Question directly to
audience, forms personal
4. Masthead colour repeated
throughout- recognisable to
audience
Masthead hidden by main image- audience familiar with the brand,
don’t need to see entire masthead to identify it
3 main colours- white, orange, black
Colours gender neutral, reflects
target audience all genders
Mature colours relate to magazine
audience consisting of mainly 18-34
year olds
Kilbourne’s media representation
theory – perfect hair, skin without a
blemish
‘King’ = Gill’s representation theoryindependent, sexually powerful, active
Mature font to appeal to a
mature audience
Tag line:
‘uncensored’, dra
wing audience
attention, inferrin
g unique articles
Bar code/date in bottom left corner, out the way
Sell lines on far
right, don’t take
attention away
from main
image, still
persuade audience
to look inside
5. Masthead colour repeated
throughout- recognisable to
audience
3 main colours:
purple, black, grey
Purple: rich, feminine
Black: sophisticated
Appeals to young adult
audience
Sell lines on far
left, don’t take
attention away
from main
image, still
persuade audience
to look inside
Direct mode of address connects audience
to artist, personal relationship (uses and
grat.)
Bar code/date in bottom left corner, out the way
Masthead hidden by main image- audience familiar with the
brand, don’t need to see entire masthead to identify it
Kilbourne’s media representation
theory – perfect hair, skin without a
blemish
Bold, large, fontdemands attention
Appeals to young adult
audience
‘How she writes’ : tag line
Infers exclusive article to audience, creating a need
to buy the magazine to read said article
Goffman’s theory of woman being
in sexual poses, displaying blank
expressions
Main image: Gaga showing off her
body
Wolf’s representation theory of
woman being seen as sex objects in
the media to be consumed by the
male gaze
6. 4 main colours- red, white, black,
gold/brown
Gold: rich, sophisticated
Mature colours to target mature, older
audience.
Masthead colour repeated
throughout- recognisable to
audience
Masthead hidden by main image- audience familiar with the
brand, don’t need to see entire masthead to identify it
Kilbourne’s media representation
theory – perfect hair, skin without a
blemish
Sell lines on far
left, don’t take
attention away
from main
image, still
persuade audience
to look inside
Direct eye contact with audience creates
personal relationship, entices audience
‘Secret’ : tag line
Infers this magazine has unique
articles, persuades audience to purchase
Bar code/date in bottom left corner, out the way
Bold font used for main sell
line, demands audience
attention
Bold, simple font draws
attention
7. Codes and Conventions featured in all covers
Kilbourne’s media
representation theory – perfect
hair, skin without a blemish
Bar code/date in
bottom left/right corner, out the way
Masthead colour repeated
throughout- recognisable to
audience
Masthead hidden by main image- audience familiar
with the brand, don’t need to see
entire masthead to identify it
3 main colours including magazine logo to
keep covers both simple, eye-catching and
recognisable to an audience that know the
brand
8. Magazine’s brand logo featured in contents
page to reinforce the brand to the audience
3 main colours: black, blue, grey
Reminder of the magazine’s
logo featuring the same shade
of blue and black
Banner at top uses colours
featured in Billboard logo
Small amount of
pictures, easy for
audience to find what
they like
Charts on far left feature in every issue –
audience know where to look for the
information
Main image bringing
the colour, catching
the audience’s
attention
Serif font in black
to differentiate
sections of the
magazine
Main titles in blue, descriptions in blackeasy for audience to understand and follow
9. Banner uses magazine
logo, font and colours to
reinforce the brand
3 main colours: white, red, black
Colours from magazine logo
Looks mature for target audience
Masculine colours to attract
male audience
Main image in
centre to get
attention from the
audience
Mature fonts to
appeal to a mature
audience
Bold titles to
differentiate magazine
sections – easier for
audience
‘We’ forms personal relationship with
the reader
Arrow designs enticing
audience/drawing
attention
10. Banner displays magazine
logo, reinforces brand to
audience
3 main colours:
black, red, white
Reinforces brand’s main
colours
Mature to appeal to
mature, older audience
All contents on far left, easy
for audience to locate
Kilbourne’s media representation
theory – perfect hair, skin without a
blemish
Main image just
off centre –
attracts
attention
Direct eye contact with audience creates
personal relationship, entices audience
Bold titles to
differentiate magazine
sections – easier for
audience
Different coloured titles – easy for
audience
Small amount of images – easy for audience to
locate what they’re interested in
11. Banner displays magazine
logo, reinforces brand to
audience
3 main colours:
white, black, red
Reinforces brand colours
Mature colours to
attract mature audience
Bold titles to
differentiate magazine
sections – easier for
audience
Main image takes up
majority of
page, grabs
audience’s attention
Different musicians in bold appeals to
audience’s differences in taste
All contents on far left, easy
for audience to
locate, doesn’t distract from
main image
12. Wolf’s representation
theory of woman
being seen as sex
objects in the media
to be consumed by
the male gaze
‘V’ from the magazine
logo features on
contents page, reinforces
brand
3 main colourswhite, black grey
Mature to appeal to
mature audience
Different fonts- eye-catching
Bold titles to
differentiate magazine
sections – easier for
audience
Feminine font for
stereotypical feminine
things (fashion)
Kilbourne’s media representation
theory – perfect hair, skin without a
blemish
Direct eye contact with audience creates
personal relationship, entices audience
Main image in
centre to get
attention from the
audience
13. Codes and Conventions featured in all contents pages
Main image in
centre/just off
centre to get
attention from the
audience
Bold/coloured titles
to differentiate
magazine sections –
easier for audience
Brand logo featured in the contents
page, usually in the banner to reinforce
the brand to the audience
Most contents a far
side, easy for audience to
locate, doesn’t take attention
away from main image
3 main colours to keep
contents page simple
14. Main
article on
one
side, avoi
ds page
fold so it’s
easy to
read
Article summary
– grabs audience
attention to try
to make them
read on
Quote from
article in
larger font –
grabs
audience
attention, mak
es them want
to read more
Main image takes
up more than half
the double page
spread – catches
audience attention
Drop-cap font – eye
catching
Direct eye contact with audience creates
personal relationship, entices audience
15. Main
article on
one
side, avoi
ds page
fold so it’s
easy to
read
Main image takes
up half the double
page spread –
catches audience
attention
Quote from article in larger
font – grabs audience
attention, makes them want
to read more
Drop-cap font – eye
catching
Kilbourne’s
media
representation
theory – perfect
hair, skin
without a
blemish
Direct eye
contact with
audience
creates
personal
relationship,
entices
audience
Wolf’s
representation
theory of woman
being seen as sex
objects in the media
to be consumed by
the male gaze
16. Wolf’s
representation
theory of
woman being
seen as sex
objects in the
media to be
consumed by
the male gaze
Main
article on
one
side, avoi
ds page
fold so it’s
easy to
read
Main image takes
up more than half
the double page
spread – catches
audience attention
Kilbourne’s media
representation theory
– perfect hair, skin
without a blemish
Drop-cap font – eye
catching
Direct eye
contact with
audience
creates
personal
relationship, e
ntices
audience
Brightly coloured ‘L’ –
stands out, eye
catching
17. Direct eye contact with audience creates
personal relationship, entices audience
Main
article on
one
side, avoi
ds page
fold so it’s
easy to
read
Kilbourne’s media representation
theory – perfect hair, skin without a
blemish
Drop-cap font – eye
catching
Main image takes
up more than half
the double page
spread – catches
audience attention
Question
about artist–
grabs
audience
attention, mak
es them want
to read
more, infers
unique
information
18. Direct eye contact with audience creates
personal relationship, entices audience
3 main
colours –
Bright red to
grab
audience
attention
Main image takes
up more than half
the double page
spread – catches
audience attention
Kilbourne’s media representation
theory – perfect hair, skin without a
blemish
Article spread over
both pages, easier to
read as it doesn’t get
cut in half by the
page fold
19. Codes and Conventions featured in all
contents pages
Many feature a quote from the article
in larger font – grabs audience
attention, makes them want to read
more
Direct eye contact with audience creates
personal relationship, entices audience
Main image takes up more than half the
double page spread – catches audience
attention
Main article on one side, avoids page fold
so it’s easy to read
Kilbourne’s media representation
theory – perfect hair, skin without a
blemish