The most fundamental industries we know for the last 100 years are being disrupted - retail, transportation, hotels, even dinner. Each of these upstarts are driving digital transformation by rethinking the customer experience at the last mile.

1. © 2015 SAP SE or an SAP affiliate company. All rights reserved.‹#›
Sameer Patel
SVP and General Manager of
Products and GTM
SAP
CeBIT’s Social Business Arena
16 March 2015
Why digital disruption requires
putting the last mile first.
Sameer Patel | @sameerpatel
SVP Products and Go to Market
SAP Cloud / SuccessFactors

2. © 2015 SAP SE or an SAP affiliate company. All rights reserved.‹#›
The New Yorker
The word “Disruption” is over used

3. © 2015 SAP SE or an SAP affiliate company. All rights reserved.‹#›
Disruptive innovations
transform complicated,
costly products and
services that previously
had been available only to
a few people, into simpler,
cheaper products
available to many.
Prof. Clay Christensen, Harvard Business School
Author of “The Innovator’s Dilemma” and “The Innovator’s Solution”
“
”

4. © 2015 SAP SE or an SAP affiliate company. All rights reserved.‹#›
True disruption
requires putting
The Last Mile first

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The router
Networks are being disrupted at
The Last Mile
Source: CNN Money
The Network of
relationships

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Search is being disrupted at The Last Mile
The Integrated
Device
Source: CNN Money
The Search
Algorithm
“86 percent use their tablet and 72 percent use their smartphone to conduct
research for products or services for their business.” – Search Engine Watch

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Integrated in SIM…
Inserted in Apps….
Commerce is being
disrupted at The Last Mile
Mobile commerce is now at 30% representing $130B in US sales – 2014 Criteo Mobile
commerce report
Embedded in the
Operating System ….

8. © 2015 SAP SE or an SAP affiliate company. All rights reserved.‹#› © 2015 SAP SE or an SAP affiliate company. All rights reserved.8 Source: CNN Money
Mechanics-first Mindset
“Many cars have 100 million lines of code” - MIT Technology Review
Software-first Mindset
Manufacturing is being
disrupted at The Last Mile

9. © 2015 SAP SE or an SAP affiliate company. All rights reserved.‹#› Source: The Hollywood Reporter
The Collective
Experience
The Data-Driven
Personalized Experience
Media is being disrupted at The
Last Mile
Netflix-only shows took home 7 Emmy’s in 2014.

10. © 2015 SAP SE or an SAP affiliate company. All rights reserved.‹#› Source: Statistica
The Inventory at the
store
The Inventory in your
closet
196.6 million digital shoppers in the US in 2014
Retail is being disrupted at The
Last Mile

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Even dinner is being disrupted at The Last Mile!
$709 billion in US restaurant industry food and drink sales in 2014
Source: National Restaurant Association
The Restaurant Table Your Dinner Table

12. © 2015 SAP SE or an SAP affiliate company. All rights reserved.‹#› © 2015 SAP SE or an SAP affiliate company. All rights reserved.12
Digital re-arranges the
pecking order of the
supply and demand chain

13. So what does it take to
truly disrupt?
Own the
Relationship
Graph
Data-first
Experience
Design
Capitalize on
Untapped/Exp
ensive Utility
Speed of
Execution

14. Pave your last
mile.
Thanks, @sameerpatel