Blue will be used for special articles and offers to grab readers' attention in the magazine. Unlike other indie magazines, blue will make the magazine seem fresh. Black is the most common font color as it represents sophistication, professionalism, and formality. These are important for articles to appeal to a broad audience. Bright colors could make the magazine seem childish. Red is the final color that will be used to make the magazine seem gripping. It fits with other indie magazines and generates brand image. Red connotes passion and excitement, which the magazine aims to offer readers through music industry coverage. It also implies danger and excitement with each new issue.

1. Blue will be one of my main colours used frequently throughout my magazine but only on special edition articles or on
special offers in order to grab the readers attention but more importantly to highlight that it is a special article or event and
that they should therefore take extra notice about what is written in the blue font. However, I have also selected to use blue
as it is a colour that is never used by other successful magazines in the indie genre like NME and Q. This subversion from the
common ideology of indie magazines will clearly display that my magazine is something new and fresh.
Black is the most common colour used for articles and sub-headings as it represents sophistication, professionalism
and formality. These three factors are key for articles as it is vitally important to look professional and sophisticated as it
will make my magazine appeal to a broader audience, as the use of too many bright colours would make my magazine
look childish, and therefore not appeal to my main target audience of people in their twenties. The use of black font also
makes it bold and really stamps authority over the article and symbolizes that even though the text is simple, it has be
left simple in order to be effective and just serve the purpose of looking reliable instead of decorative.
Red is the final colour that is going to be used throughout the creation of my magazine as it gripping, but also
fits into the indie genre because of its use in magazines like NME and Q where it is used to great effect and also to
generate a strong brand image. Red also connotes passion and excitement and this is what I believe my magazine
can offer to the audience through our passion for the music industry that will excite them as well as all of the
articles and interviews that will strongly appeal to their interests. To conclude, red has one last connotation of
danger and this will imply that my articles and magazine is dangerously exciting and will put the reader on edge
every week due to the suspense of what exciting artist will be in my magazine. It will also reflect the way the artists
act and what crazy and risky antics they have been up to recently.