2. Written Communication
• Sad state of affairs
– Employers and teachers are not pleased with
the writing ability of today’s graduates
– Skills not taught in secondary schools and it
shows in college
• In business writing, customers / clients /
colleagues need simplicity and clarity
• Consider education level
3. Select Appropriate Channel
• Speaking/talking
• Writing
• Memorandum (internal & less formal)
• Letter (external, private, formal, & needs a stamp)
• Facsimile
• Posted notice
• Electronic mail (advantages/disadvantages &
company policy)
• Computer bulletin board
4. Select Appropriate Channel
• Talk when you:
• Want to see the reaction to your message
• Want an immediate answer
• Must negotiate or persuade
• Think a written report may not be read
• Want to avoid a misunderstanding
• Wish to soften an unpleasant message
• Know that how you say it is as important as what
you say
• Do not want the message on record
5. Select Appropriate Channel
• Write to:
• Supplement a verbal message
• Provide a permanent record
• Meet legal or operational requirements
• Ensure message uniformity
• Give recipients more time to respond
• Provide diagrams or detailed instructions
6. Select Appropriate Channel
• Write to:
• Supplement a verbal message
• Provide a permanent record
• Meet legal or operational requirements
• Ensure message uniformity
• Give recipients more time to respond
• Provide diagrams or detailed instructions
