• Apple Inc (formerly Apple Computer, Inc.) is an
American multinational corporation with a
focus on designing and manufacturing
consumer electronics and closely related
Established: on April 1, 1976
Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne
CEO: Tim Cook
Total Revenue: US $ 65.23 billion(FY 2010)
Profit: US $ 14.01 billion(FY 2010)
No. of Locations: 317 retail stores
“Man is the creator of change in this world.
As such he should be above systems and
structures, and not subordinate to them.”
“the Company is committed to bringing the best
personal computing, portable digital music and
mobile communication experience to students,
educators, creative professionals, businesses,
government agencies, and consumers through
its innovative hardware, software, peripherals,
services, and Internet offerings.”
The Evolution of apple inc.
• Apple‟s history starts with the story of two young and exceptional
people who began building a computer in their garage and launched
the microcomputer revolution. It‟s the story of two „Steves‟:Stephen G Wozniak and Steven P Jobs
• Apple has been created in 1976 by
Steve Jobs, Steve Wozniak and
in Cupertino, California . They all left
ATARI Computers to create their own
• Apple's first headquarter was the Jobs'
parents garage where Jobs and his
friends design their first computer kit :
the Apple I
Current Apple Products
• Mac Mini
• MacBook Air
• MacBook Pro
On1976 April 1 – released
the Apple I (for $666) and
started Apple Computers.
Had 8 KB of RAM
It was box wood-made with
a basic motherboard inside.
Later a cassette interface to
enable external data storage
In 1977, Apple II was
released for $1298
Had color graphics – a
first for a personal computer
Originally used an audio
cassette drive for storage but
later it was replaced by a
floppy disk drive
Supported the BASIC
Had 64 KB of memory
And with a software called
VisiCalc which was Apple's
"killer application" : a
spreadsheet program !
Released May 1980
Had 128K of RAM
Designed for businesses – expensive!! > $4300!!!
Had lots of problems – didn‟t do well..
Released in 1983
Became the first personal computer sold to the public
with a GUI. Aimed at large businesses
Commercial failure due to high price tag (almost
$10,000) and limited software it could run
The intro of the Macintosh
Apple introduced the Macintosh in
Sales not initially as strong as
Changed with the intro of
LaserWriter – first reasonably priced
PageMaker – early desktop publishing
(These capitalized on its advanced graphics
128 KB memory
Motorola‟s 68000 CPU
Sold for $2495
Apple‟s first attempt at
a “portable” computer
Released in 1989
8 MB RAM
40 MB Hard drive*
Failed in market.
More portable efforts..
Released in 1991
40 MB hard drive
8 MB RAM
Helped Apple to gain some
established layout of the
Rebirth of apple
1996: acquisition of NEXT Inc.
Jobs back to Apple as an advisor.
1997: Steve Jobs –the CEO
1997: Steve Jobs announced that Apple would join
Microsoft to release new versions of Microsoft Office for
1997:Apple introduced the Apple Store+ new build-toorder manufacturing strategy
1998: introduced the new iMac
with Mac OS X.
Then came the iBook, Apple's new laptop.
Released in 1998
2 USB ports
4 GB hard drive
256 MB RAM
All in 0ne computer
Released in 2007
RAM: 4 GB
320 GB hard drive
Laptop Evolution – Macbook Air
2 GB memory
120 GB hard drive
iPod- the blockbuster
On October 23, 2001-the iPod
CPU: Samsung ARM and Apple A4
5 GB hard drive that put "1,000
songs in pocket”
New technology: spintronics
Initially , iPod software only
worked with Mac OS;
from 2nd generation onwards
works with Microsoft Windows also
Apple's iTunes Store was
introduced, offering online music
downloads for $0.99 a song and
integration with the iPod.
a convergence of an Internetenabled smartphone and iPod.
iOS, (formerly iPhone OS)scaled down version of OS X
3.5-inch (89 mm) touch screen
4, 8, or 16 GB of memory,
Bluetooth, and Wi-Fi
Released on April
256 MB RAM
Bluetooth n Wi-Fi
sold more than 300,000
units on that day and
reaching 500,000 by the
end of the first week.
Unique Features and characteristics
Commands Premium Price
High Customer Service
Ease of Use
Marketing and Sales
• High Price Proprietary
• Niche Market
• Apple evokes a loyalty from its workers that
information only leaves its campus when Steve Jobs
takes the stage to unveil it.
• Secrecy at Apple is not just the prevailing
communication strategy, but it is baked in to their