This document summarizes key points from the Six Apart Media Day event in 2010. It discusses growth in social media and blogging platforms like Twitter, Facebook, and WordPress. Data from comScore shows large user numbers for these sites in 2009-2010 and rising page views for Six Apart Media properties. Speakers at the event discussed the rise of social media and its impact on digital marketing and consumer behavior.

1. Six Apart Media Day
2010 6 28
Page
1

2. SNS Facebook
Google
Web
Hitwise 3 15
:
ITmedia
2010/3/16)
Page
2

3. TwiBer
SNS Facebook
Google
Web
Hitwise 3 15
:
ITmedia
2010/3/16)
Page
3

4. 2010 5 comScore
1
Google
179,188,000
2
Yahoo!
167,220,000
3
MicrosoM
160,061,000
4
Facebook
130,308,000
5
AOL
112,364,000
:
comScore
Page
4

5. 100
4000
Six
Apart
Media
3500
TwiBer
WordPress
3000
Blogger
36 PV
2500
2010 5
2000
1500
11 PV
2010 5
1000
500
0
2009 6
2009 7
2009 8
2009 9
2009 10
009 11
009 12
2010 1
2010 2
2010 3
2010 4
2010 5
2 2
:
comScore
Page
5

6. ?
•
Page
6

7. 100
60000
Six
Apart
Media
TwiBer
50000
WordPress
Blogger
40000
Facebook
555 PV
2010 5
30000
20000
36 PV
10000
2010 5
0
2009 6
2009 7
2009 8
2009 9
2009 10
009 11
009 12
2010 1
2010 2
2010 3
2010 4
2010 5
2 2
:
comScore
Page
7

8. 100
140
Six
Apart
Media
1.3
TwiBer
120
Wordpress
Blogger
100
9300
Facebook
80
60
40
20
2400
0
2009 6
2009 7
2009 8
2009 9
009 10 2009 11 2009 12
010 1
2010 2
2010 3
2010 4
2010 5
2
2
:
comScore
Page
8

9. Twitter
7600
4 8500
Six
Apart
TwiBer
6370
1220
770
2000
12
:
comScore
(2009 12 )
Page
9

10. /API
• comScore 9000
2010 5
1 9000
6500
TwiBer
COO Dick
Costolo
:
Federated
Media
Publishing
Page
10

11. 5th Conversational Marketing Summit
“Social
has
taken
off”
John
BaBelle,
CEO,
Federate
Media
:
Federated
Media
Publishing
Page
11

12. 5
:
Morgan
Stanley
Page
12

13. iPhone 1
:
Morgan
Stanley
Page
13

14. 2010
•
Page
14

15. •
Page
15

16. "
•
•
•
Page
16

17. Page
17

18. "
10
33
6
:
Morgan
Stanley
Page
18

19. “The Marketing Funnel”
:
Forrester
Research
Page
19

20. … is no longer that simple!
:
Forrester
Research
Page
20

21. • 60%
–
:
Cisco
Systems
hBp://www.slideshare.net/CMSummit/cisco-­‐ken-­‐wirt
Page
21

22. • CS5
– CS4 …
:
Adobe
Systems
hBp://www.slideshare.net/CMSummit/ann-­‐lewnes-­‐cmo
Page
22

23. "
• 100 "
• "
– 1000 "
• 100 "
– 500 "
• 100 "
• eCPM "
:
Cisco
Systems
Page
23

24. •
–
“ ”
–
• PDCA( )
–
–
PDCA:
Plan-­‐Do-­‐Check-­‐Act
:
Federated
Media
Publishing
Page
24

25. Page
25

26. Page
26

27. hBp://www.sixapart.jp/media/
Page
27