Six Apart Media Day: 基調講演「日米ソーシャルメディア最新事情」

2,389 views
2,350 views

Published on

2010年の日米のソーシャルメディアと、インターネット・マーケティングの最新事例を紹介する

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,389
On SlideShare
0
From Embeds
0
Number of Embeds
23
Actions
Shares
0
Downloads
53
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Six Apart Media Day: 基調講演「日米ソーシャルメディア最新事情」

  1. 1. Six Apart Media Day 2010 6 28 Page  1  
  2. 2. SNS Facebook Google Web Hitwise 3 15 :  ITmedia  2010/3/16) Page  2  
  3. 3. TwiBer   SNS Facebook Google Web Hitwise 3 15 :  ITmedia  2010/3/16) Page  3  
  4. 4. 2010 5 comScore 1 Google 179,188,000 2 Yahoo! 167,220,000 3 MicrosoM 160,061,000 4 Facebook 130,308,000 5 AOL 112,364,000 :   comScore Page  4  
  5. 5. 100 4000   Six  Apart  Media   3500   TwiBer   WordPress   3000   Blogger   36 PV   2500   2010 5 2000   1500   11 PV   2010 5 1000   500   0   2009 6 2009 7 2009 8 2009 9 2009 10 009 11 009 12 2010 1 2010 2 2010 3 2010 4 2010 5 2 2 :   comScore Page  5  
  6. 6. ? •  Page  6  
  7. 7. 100 60000   Six  Apart  Media   TwiBer   50000   WordPress   Blogger   40000   Facebook   555 PV   2010 5 30000   20000   36 PV   10000   2010 5 0   2009 6 2009 7 2009 8 2009 9 2009 10 009 11 009 12 2010 1 2010 2 2010 3 2010 4 2010 5 2 2 :   comScore Page  7  
  8. 8. 100 140   Six  Apart  Media   1.3 TwiBer   120   Wordpress   Blogger   100   9300 Facebook   80   60   40   20   2400 0   2009 6 2009 7 2009 8 2009 9 009 10 2009 11 2009 12 010 1 2010 2 2010 3 2010 4 2010 5 2 2 :   comScore Page  8  
  9. 9. Twitter  7600     4 8500   Six  Apart   TwiBer    6370   1220    770      2000   12   :   comScore  (2009 12 ) Page  9  
  10. 10. /API •  comScore 9000 2010 5 1 9000 6500 TwiBer COO Dick  Costolo :   Federated  Media  Publishing Page  10  
  11. 11. 5th Conversational Marketing Summit “Social  has  taken  off”   John  BaBelle,   CEO,  Federate  Media :   Federated  Media  Publishing Page  11  
  12. 12. 5 :  Morgan  Stanley Page  12  
  13. 13. iPhone 1 :  Morgan  Stanley Page  13  
  14. 14. 2010 •  Page  14  
  15. 15. •  Page  15  
  16. 16. " •    •    •      Page  16  
  17. 17. Page  17  
  18. 18. " 10 33 6 :  Morgan  Stanley Page  18  
  19. 19. “The Marketing Funnel” :  Forrester  Research Page  19  
  20. 20. … is no longer that simple! :  Forrester  Research Page  20  
  21. 21. •  60%   –  :   Cisco  Systems   hBp://www.slideshare.net/CMSummit/cisco-­‐ken-­‐wirt Page  21  
  22. 22. •  CS5   –  CS4 …   :   Adobe  Systems   hBp://www.slideshare.net/CMSummit/ann-­‐lewnes-­‐cmo Page  22  
  23. 23. " •  100 " •  " –  1000 " •  100 " –  500 " •  100 " •  eCPM " :   Cisco  Systems Page  23  
  24. 24. •    –   “ ”     –    •  PDCA( )   –    –   PDCA:  Plan-­‐Do-­‐Check-­‐Act                   :  Federated  Media  Publishing Page  24  
  25. 25. Page  25  
  26. 26. Page  26  
  27. 27. hBp://www.sixapart.jp/media/   Page  27  

×